These November 2018 interactive trends range from immersive skincare pop-ups to AR tarot readings.
Standouts in the realm of brand activations include Cartier Parfums's 'Carat' pop-up -- a space opened in New York city that celebrates the luxury brand's latest diamond-inspired fragrance launch. In addition to diamond-themed interior design details, the immersive retail space also lets visitors leave home with a mindfulness-themed and inspirational postcard. Another notable example is soda brand Fanta's scream-inducing vending machine activation which was launched just in time for Halloween.
When it comes to engaging marketing example that are also representative of sustainable brand values, Coca-Cola's VenCycling Machines stand out. The beverage brand's latest concept aims to encourage consumers to be more consistent with recycling practices by incentivizing them with free mobile credits whenever they discard of a recyclable product properly.
Top 40 Interactive Trends in November
40
Smart Skincare Shops
SK-II's Smart Store in Shanghai Lets Customers Shop with High-Tech Bracelets
39
Social Media Costume Contests
Dunkin' Embraces the Halloween Spirit with an Instagram Contest
38
Spooky Fast Food Sweepstakes'
McDonald's Has a New Halloween-Themed Game Called Trick. Treat. Win!
37
Meditation-Paired Minimalist Swimwear Lines
Balance Builds Its Business Around Simplicity & Style
36
Immersive Unbranded Pop-Ups
Brandless' NYC Pop-Up with a Purpose is Interactive and Informative
35
Sundial-Driven Eco-Friendly Installations
HUSH's Digital Installations Promote Sustainability
34
Branded Multi-Sensory Hotels
The Dove Hotel Helps Guests Discover Their Unique "Pleasure Profile"
33
Law-Inspired Rolling Papers
Leaf Forward Celebrates by Using Canada's Cannabis Act as Papers
32
Smart Recycling Machines
Coca-Cola's VenCycling Machines Incentivize the Recycling of Packaging
31
Halloween Candy-Exchanging Machines
A Reese's Vending Machine Lets You Trade Bad Candy for Reese's
30
Custom Holiday Cracker Pop-Ups
Fever-Tree is Helping Consumers Create G&T Crackers for Christmas
29
Scientifically Crafted Chocolate Bars
M&MS Chocolate Bars are Now Available in Canada
28
Precious Perfume Pop-Ups
The Cartier Parfums Pop-Up Celebrates a Diamond-Inspired Fragrance
27
Cookie-Drawn Eyebrows
The #OreoBrows Oreo Challenge Has People Make Snack-Like Eyebrow Art
26
Zombie-Themed Drawing Classes
Fox Styled a Life Drawing Class as a Walking Dead Promotion
25
Professional Workwear Pop-Ups
In Partnership with Michele Romanow, Grayes Opens a Toronto Showroom
24
Entrepreneurial Canadian Pop-Ups
'The Disruptors' Presented by Samuel Adams Spotlights Start-Ups
23
Co-Branded Outerwear Pop-Ups
The Arrivals and Dyson Collaborated on an Experiential Installation
22
Spooky Soda Carnivals
Fanta's Traveling 'Twisted Carnival' Shares Immersive Halloween Experiences
21
Experimental Multi-Disciplinary Products
Creative Chef and Autobahn Fuse Design, Cooking and Music
20
Spooky Skincare Pop-Ups
The Nivea BOO-tique Introduces the MicellAIR Professional Cleansing Range
19
Boozy Halloween Makeover Experiences
Freixenet Partners with Duck & Dry for Its Halloween Campaign
18
All-Day Legal Cannabis Parties
The Friendly Stranger Will Host an 'End of Prohibition' Party
17
AR Fashion Presentations
Moschino x H&M Created an Immersive Experience with the Magic Leap One
16
Innovative Tech-Savvy Pop-Up Marketplaces
PopSquare Helps Businesses Achieve a Seamless Experience
15
Virtual Hair-Coloring Tools
Madison Reed Lets Consumers Try Over 40 Hair Colors in AR & Real-Time
14
Streaming Service Assistants
M&M's 'Red Recommends' Amazon Alexa Skill Suggests What to Watch
13
Repurposed Stadium Food
Hellmann's Diverted Grocery Store Food Waste to Feed an Entire Stadium
12
AR Tarot Card Readings
Jägermeister's 'Divine the Darke' Halloween Experience Unfolds on Snapchat
11
Interactive Cryptocurrency Halloween Campaigns
Bitmart Exchange Hosts a Creative Contest for Users
10
Cannabis Scavenger Hunts
Winners of the Cannabis & Coffee Scavenger Hunt Will Win Cash Prizes
9
Fried Chicken Ice Creams
Popeyes' Fried Chicken Popsicle Stunt Pushes the Agenda for Quality Food
8
Interactive Ghost Story Campaigns
M&M's Halloween Campaign is Launched in Weekly Installments
7
Massive Musical Instruments
The RMBA-20 Sequencer Was Showcased Outside an Iconic Berlin Club
6
Screaming Soda Campaigns
Fanta Set Up a Scream-Inducing Soda Vending Machine for Halloween
5
Remote Fast Food Drive-Thrus
Popeyes' '12-Hr Drive Thru' Spotlights Its 12-Hour Marinated Chicken
4
AR Home Showroom Apps
'Wayfair Spaces' is an Interior Design Planning App on Magic Leap One
3
Inflight Movie Polls
Delta Air Lines is Using Twitter Polls to Determine December's Holiday Movie
2
Exclusive Chatbot Cars
The Renauly Captur Tokyo Edition Can Only Be Pre-Ordered on Social Media
1
Free Burrito Costume Contests
Chipotle's Halloween Contest Will Reward Free 'Booritos' For a Year
Related Ideas
Exclusive Auto Brand Lounges
The BMW Luxury Lounge Offers a Premium Lifestyle Experience
Social Media Costume Contests
Dunkin' Embraces the Halloween Spirit with an Instagram Contest
Condom-Inspired High Fashion Lines
Moschino and H&M Take on Condom Fashion for in Latest Collab
Digital Retail Experiences
Innisfree Opens its First Full New Retail Store in Hangzhou, China
Celebratory Cannabis Legalization Campaigns
Tokyo Smoke & Common Good Release a Very Clever Video
Immersive Unbranded Pop-Ups
Brandless' NYC Pop-Up with a Purpose is Interactive and Informative
Spooky Overnight Accommodations
Booking.com Offers Users a Spooky Sleepover This Halloween Season
Inclusive Cannabis Lifestyle Brands
Oracle Infused Grants Access to Cannabinoid Personal Care
Branded Multi-Sensory Hotels
The Dove Hotel Helps Guests Discover Their Unique "Pleasure Profile"
Coffee Lounge Tech Shops
'The Lounge' by AT&T is a Hybrid Retail Store and Coffee Shop Hangout
Minimalist Sporty Swimwear
'Left on Friday' Makes Comfortable Suits Influenced by Athletic Styles
Single-Serve Smoothie Bowls
joyböl is Ready to Eat with the Addition of Cold Water or Milk
Minimalist Influencer Halloween Costumes
Urban Outfitters Taps into the Recent Cultural Phenomenon
Easy-to-Use Marijuana Extractors
The Magical Butter Extracts Cannabis into Oil, Butter, and More
Boldly Elegant Burger Branding
Daniel Freytag & Craig Anderson's Minimalist Design is Ultra-Sleek
Social Media Pop-Up Shops
The #InstagramPopUp Market in London Spotlighted Six Fashion Brands
Adult-Only Cruise Ships
Virgin Voyages is a New Luxury Cruise Ship for Adults Only
Experience-Enhancing Intimate Oils
Quim Rock's Product Boasts a Cannabis-Infused Formula
Contemporary Cannabis Farms
This Sustainable Hemp and Medical Marijuana Farm is Futuristic
Blackened QSR Drinks
The Burger King Scary Black Cherry Frozen Fanta Drink is Seasonally Spooky
Precious Perfume Pop-Ups
The Cartier Parfums Pop-Up Celebrates a Diamond-Inspired Fragrance
Collaborative K-Pop Cosmetics
Tonymoly Launched K-Beauty Lip Tints with Monsta X
Empowering Cannabis-Centric Platforms
Women.Weed.Wifi is a Celebratory Women-of-Color Collective
Food Waste-Fighting Cafes
The Hotpoint's Fresh Thinking Cafe Menu is Inspired by Often-Wasted Food
Zombie-Themed Drawing Classes
Fox Styled a Life Drawing Class as a Walking Dead Promotion
Professional Workwear Pop-Ups
In Partnership with Michele Romanow, Grayes Opens a Toronto Showroom
Product-Recommending Beauty Displays
twelve. Creates Bold Visual Signage for House of Rush
Tech-Savvy Beauty POS Displays
LF Beauty Enhances Consumer Experience Through LED Screens
Mistake-Encouraging Fast Food Jobs
McDonald's McMistakes Encourages Young People to Apply
Custom Car Trunk Workstations
The Porsche 911 Writing Desk by 3 GJB 17 is Abstract Yet Functional
Inflatable Tube Man Costumes
LookOurWay Launches an Inflatable Tube Man Costume for Halloween
Historic Fashion House Popups
Toronto's Louis Vuitton Time Capsule Exhibit Boasts Archival Pieces
Skeletal-Inspired Sneakers
The Air Force 1 QS Skeleton Sneakers Are Halloween-Themed
Co-Branded Outerwear Pop-Ups
The Arrivals and Dyson Collaborated on an Experiential Installation
Mobile Candy Houses
The Skittles 'House that Trick or Treats You' Delivers Candy Across Toronto
Color-Changing Chromotherapy Showers
The Altea Shower Head Changes Color by the Temperature
Frozen Candy Bar Desserts
The Snickers Dark Chocolate Ice Cream Bar is a Familiar First
Social Media-Driven Bars
The Twisted Pop-Up Bar Uses Metrics to Design Popular Cocktails
Spooky Soda Carnivals
Fanta's Traveling 'Twisted Carnival' Shares Immersive Halloween Experiences
Soundproof Spicy Sauce Booths
Popeyes' Soundproof Booth Offers a Space to Try Its Spicy Sauce
CBD Haircare Collections
Emera CBD Haircare Products are Made with 100% Organic Cannabidiol Oil
Ecological Art Installations
Bordalo II Highlights Human Pollution with Wild Wild Waste
Spooky Skincare Pop-Ups
The Nivea BOO-tique Introduces the MicellAIR Professional Cleansing Range
Birthday Dessert Candy Bars
The 3 Musketeers Birthday Cake Bars are a Walmart Exclusive
Boozy Halloween Makeover Experiences
Freixenet Partners with Duck & Dry for Its Halloween Campaign
All-Day Legal Cannabis Parties
The Friendly Stranger Will Host an 'End of Prohibition' Party
Solar-Powered Websites
Low-Tech Magazine's Energy-Reducing Site Goes Offline When It's Cloudy
Fashion Label-Branded Afternoon Tea
Moschino and Ritz Carlton Work on a Hi Tea Menu Concept
Instagrammable Horror Experiences
The Nightmare Machine Experience is an Interactive Horror Pop-Up
Herbaceous Avocado Chocolates
Askinosie's Avocado CollaBARation Bar Has Rosemary & Black Pepper
Sample-Size Beauty Displays
Target's Beauty Department Focuses on a Personal & Trial-Based Layout
Deep Fried Cookie Bites
Popeyes' New Double Stuf Oreo Bites the Ultimate Dessert Mashup
Ghoulishly Green Burgers
The Burger King Nightmare King Sandwich is Here for Halloween Only
AR Tarot Card Readings
Jägermeister's 'Divine the Darke' Halloween Experience Unfolds on Snapchat
Edible Haunted House Kits
Trader Joe's Haunted House Chocolate Cookie Kit is a Fun & Spooky Treat
Horror Film Escape Rooms
The Saw Escape Room in Las Vegas Offers an Immersive Experience
Candy-Studded Chocolate Bars
Hershey’s New Milk Chocolate Bar is Studded with Reese’s Pieces
Archival Vintage Pop-Up Shops
A Vintage Yohji Yamamoto Line is Available at 003 Archive in Seoul
Skeletal Cotton Candy Treats
Disney is Ushering in Halloween with Jack Skellington Cotton Candy
Interactive Cryptocurrency Halloween Campaigns
Bitmart Exchange Hosts a Creative Contest for Users
Vampiric Vodka Packaging
SVEDKA's Limited-Edition Vodka Box Design Features Bloody Fangs
Cannabis Scavenger Hunts
Winners of the Cannabis & Coffee Scavenger Hunt Will Win Cash Prizes
Gilded Celebratory Chicken Wings
The Popeyes 24 Karat Champagne Wings are Available October 4 Only
Creatively Romantic Beauty Commercials
Shiseido Targets Halloween Consumers with Heart-Warming Ads
Witchy Halloween Drinks
Starbucks Japan is Rolling Out a Witch Frappuccino for Halloween
Vacuum-Inspired Hairstyling Wands
The Dyson Airwrap Creates Hairstyles Without Extreme Heat
Cartoon Cat Sheet Masks
The Crème Shop Recently Introduced a Series of Sanrio Sheet Masks and More
Vast Airline Film Libraries
Emirates Now Offers Travelers Over 1,000 Movies on Board
Fried Chicken Ice Creams
Popeyes' Fried Chicken Popsicle Stunt Pushes the Agenda for Quality Food
Interactive Ghost Story Campaigns
M&M's Halloween Campaign is Launched in Weekly Installments
Hazelnut Spread-Filled Chocolate Candies
The M&M's Hazelnut Spread Candies is a Permanent Product
Undead Insurance Commercials
Farmers' Halloween Ad for Insurance Comically Addresses the Afterlife
Productivity-Focused Airline Cabins
Eva Air's New Business-Class Cabin Was Designed by BMW
Social Justice Cannabis Companies
Cannaclusive Works to Support POC in the Cannabis Industry
Educational Cannabis Stores
Mary and Main Offers Classes to Break into the Marijuana Industry
Corporate Sleep Coaching Programs
Shleep Helps Companies Maximize Performance Through Sleep
Minority-Protecting Cannabis Companies
C.E. Hutton Helps Out Minority Cannabis Company Owners
Thankful Chocolate Campaigns
Cadbury Roses Gives Its Customers an Edible Thank You Message
Peanut Butter Cup Cookbooks
The 'Reese's Recipes' Cookbook is Filled with Chocolate Treats
Meditation-Focused Flights
Virgin Australia is Quelling Flying Nerves With Meditation Programs
Halloween-Themed Candy Amusement Parks
The Hersheypark Offers Guests Spooky Halloween Adventures
Engaging Loyalty Lingerie Apps
The Pink App Has Been Updated with Exciting Experiences and Perks
Festive Eggnog Vodkas
Three Olives Eggnog Vodka Puts a Boozy Twist on a Holiday Classic
Nut Butter Candy Bars
The Creamy Snickers Bars Come in Almond and Peanut Butter Flavors
Haunted Chocolate Factory Tours
The Seattle Chocolate Factory's Immersive Tour is Family-Friendly
Coconut Rum Frozen Custards
Sweet Melody Ice Cream Celebrates Christmas With a Rum-Infused Flavor