The May 2023 drinking trends are shaping up to provide plenty of refreshment during the spring and summer with a focus on convenience, health and exploring alternatives. Beverage innovations that are gaining momentum include single-serve, take-anywhere cocktails and drinks in cans with unique ingredients and better-for-you benefits.
From alternative social tonics to low-ABV drinks, consumers with wellness on their minds are finding new ways to reduce or replace their usual alcoholic beverages. Brands are exploring classic beverages with a twist in the form of cannabis-infused lemonades and iced teas.
Consumer thirst for refreshingly different drinking experiences is inspiring brands and creators alike to craft savory, umami cocktail recipes like the viral Classic Espresso Martini or the Maisel Tov Martini, a pastrami-inspired cocktail that pays tribute to The Marvelous Mrs. Maisel.
Top 100 Drinking Trends in May
From Calming Botanical Waters to All-Natural Living Sodas:
100
99
98
97
96
95
94
93
92
91
90
89
88
87
86
85
84
83
82
81
80
79
78
77
76
75
74
73
72
71
70
69
68
67
66
65
64
63
62
61
60
59
58
57
56
55
54
53
52
51
50
49
48
47
46
45
44
43
42
41
40
39
38
37
36
35
34
33
32
31
30
29
28
27
26
25
24
23
22
21
20
19
18
17
16
15
14
13
12
11
10
9
8
7
6
5
4
3
2
1