Effecting marketing gives consumers a reason to care about specific brands, allowing them to feel a part of something bigger than themselves and the product or service they are buying – the May 2021 marketing trends showcase how some brands are setting themselves apart with their marketing strategies.
One noteworthy example comes from personal care brand Degree who recently launched the 'Inclusive' deodorant. The product was packaged to be more accessible to those with different abilities or dexterities, a drastic change to current products on the market that require grasping in the hand. To market the new product, Degree launched a commercial that showcases a blind athlete's ability to perform, and how the Degree Inclusive deodorant was designed to meet her needs.
Top 100 Marketing Trends in May
99
Limited-Edition Summer Chip Flavors
Frito-Lay Debuted 3 New Lay's Flavors Just in Time for Summer
98
Virtual Beauty Showrooms
Mary Kay's Suite 13 Virtual Supports Women in Beauty Tech
97
Kinky Brand Content
Berlin's Voo Store Finds Innovative Ways to Reach and Connect with Its Fans
96
Pancake Stack Slippers
Denny's Recently Launched the Limited-Edition Pro Loungers Slippers
95
Kid-Friendly Side-Sleeper Pillows
Pillow Cubs' Supportive Design Helps Kids Sleep More Soundly
94
AR Handbag Experiences
Burberry's App Lets Users Customize a Virtual Pocket Bag in 3D
93
Flat-Pack Pop-Up Pubs
Dave and Jon Richardson Created a 15-Piece Flat-Pack Pub Kit
92
Virtual Pizza Parties
Virgin Media Connected Two Pizza Pop-Ups So People Could Share Meals
91
Virtual Tipping NFTs
Stella Artois is Auctioning NFT Art Collectibles to Benefit Bar Staff
90
Luxe Digital Diamond NFTs
Digital Diamond NFT Collectibles are Exposing the Diamond Market
89
Cocktail Canning Services
Grey Goose's Cocktails-to-Go are Freshly Made by Bartenders and Canned
88
Hairdressing Pub Gardens
Heineken Haircuts Satisfy the Desire for a Fresh Cut and a Drink
87
Functional Immunity Support Drinks
These REBBL Drinks Now Feature an Immunity Boosting Ingredient
86
Virtual Skincare Cities
SK-II CITY Shares an Immersive Experience with Animated Films
85
Movie-Themed Nail Polishes
The Sally Hansen Miracle Gel and Disney’s 'Cruella' Collection is Chic
84
Gen Z Edition Mattresses
Simmons Created a Special Edition Mattress with Charli & Dixie D'Amelio
83
Influencer-Brand Collaboration Apps
'Hey Influencers' Matches Brands and Content Creators
82
Sustainable Plant Milk Concentrates
The JOI Organic Oat Milk Powder Comes in a Compostable Pouch
81
Regionally Flavored Candy Bars
KitKat Dark is Launching in Two New Flavors in Australia
80
Post-Pandemic Gum Campaigns
EXTRA Gum's 'For When It's Time' Depicts a Fresh Start
79
Co-Branded Teacher Appreciation Cards
Angry Orchards and NIPYATA! Created New Cards for Teachers
78
Inclusively Designed Deodorants
Degree Inclusive Accommodates Different Abilities
77
Artful Fast Food NFTs
McDonald's France Created NFT Artworks Representing a Big Mac & Fries
76
Food Waste AR Apps
Morton Salt's AR App Provides a Creative Solution to Reducing Kitchen Waste
75
Content-Conscious Entrepreneurial Initiatives
India Reynolds Harnesses OnlyFans for a Brand Boost
74
Virtual Beverage Restaurants
Pep Place by Pepsi is a Destination Where the Drinks Come First
73
Exclusive Food Content
In Late 2020, Vice Launched an OnlyFans Account for Munchies
72
Oceanic NFT Artworks
Moen Created Five NFT Art Designs Inspired by the Five Major Ocean Gyres
71
One-Sleeved Vaccine Shirts
Miller Lite Recently Released a One-Sleeved ‘Vax Time Tee’
70
Automated Tequila Machines
Don Julio is Celebrating Cinco de Mayo By Helping Bars & Restaurants
69
Probiotic Apple Cider Shots
Be Gud Beverages Has Launched Two New Shots for Wellness Support
68
Free Sticker Vaccination Campaigns
Fuseproject's Sticker Campaign Promotes Vaccinations
67
Tasty Vegan Snack Bites
The Squeaky Bean Chicken Style Bites are Ready to Eat or Heat
66
Protein-Enriched Coffee Drinks
The Kitu Life Super Coffee Blueberry Latte has 10-Grams of Protein
65
Disease Detection Billboards
The Billboard Taster Helps to Detect Early Disease Symptoms
64
Mood-Boosting Mango Frozen Treats
The Enlightened Fruit Infusions Mango + Boost is Functional
63
Ready-to-Drink Plant-Based Beverages
Nestlé is Releasing These Plant-Based Drinks in Asia
62
Limited-Edition Banana Lip Balms
The Eos Totally Bananas Microbatch Has a Burst of Fruity Flavor
61
Updated Soda Branding Initiatives
This New Coca-Cola Branding is Simple and Straightforward
60
Digital Fashion Magazines
Issued by Bottege Veneta Replaces the Brand's Online Presence
59
Limited-Edition Cereal Releases
These New General Mills Cereals Come in Five Varieties
58
Tech-Enhanced Bespoke Spirits
Bespoken Spirits Boasts Billions of Combinations in Just Days
57
Vegan Egg Street Vendors
JUST Egg Can Be Found at Three Street Food Stalls in China
56
Cannabis Collab Clothing Collections
Weedmaps Partnered with Diamond Clothing Co. and Wiz Khalifa
55
Gas-Infused Energy Drinks
Monster Nitro is Made with Nitrous Oxide and Carbon Dioxide Gases
54
Night-Out Chocolate Campaigns
Dove Chocolate is Sharing a Sweet Mother's Night Campaign
53
Artisanal Mother's Day Gifts
The Norman Love Confections’ Mother’s Day Gift Box is Here for 2021
52
Alcohol-Free Aperitivo Drinks
Figlia Non-Alcoholic Aperitivo Supports Socializing without Booze
51
Lunar Taco Campaigns
Taco Bell is Sharing Free Tacos When the Moon Looks Like a Taco
50
Natural-Looking Magnetic Eyelashes
The Glamnetic Enchanted Collection Includes Six Varieties
49
AR Foosball Tournaments
EE is Making Wembley Stadium Into a Foosball Table with Augmented Reality
48
Free-From Noodle Kits
These New Tiger Tiger Noodle Kits are Being Launched in the UK
47
Parfait-Inspired Snack Bars
The Clio Granola & Yogurt Parfait Bars Come in Two Flavors
46
Barista-Style Instant Coffees
The Nescafé Gold Blend Roastery Collection Has Two Blends
45
Recycled Condiment Packaging
Hellmann's is Launching a New 100% Recycled Bottle Packaging
44
Body Positivity Brand Partnerships
The Dove Self-Esteem Project is Now in Partnership with Lizzo
43
K-Pop Fast Food Meals
McDonald's is Introducing the BTS Meal in Collaboration with the Pop Group
42
Eco-Friendly EV Toy Cars
Matchbox's Tesla Roadster Toy is Made with Recyclable Materials
41
Eco-Friendly Fashion Islands
H&M Created a Virtual Looop Island on Animal Crossing
40
Exclusive Noise-Cancelling Headphones
Sony Announced the WH-1000XM4 Silent White Headphones
39
Canned Alcohol-Free Cocktails
Gordon’s 0.0% and Tonic is Ready to Enjoy Right from the Can
38
Satisfying Keto-Friendly Snack Bars
Krunchy Keto Bars Taste Like Candy Without the Carbs
37
Co-Branded Gamer Flip-Flops
Havaianas and Fortnite Launched Digital & Physical Products for Gamers
36
Functional Sparkling Water Beverages
ÈSSE Sparkling WellnÈSSE Water Has Plant-Based Nutrients
35
Complex Canned Tequila Cocktails
The CANTINA Tequila Soda Cocktails are Flavorful
34
Solid Personal Care Products
The Foamie Personal Care Products Come in Several Varieties
33
Football-Inspired Snack Chips
These New Walkers Crisps Come in Four Flavor Options
32
Bluish Millennium Soda Relaunches
Pepsi Blue is Returning After Nearly 20 Years
31
Aromatic Cheese Incenses
Kraft Singles Captured the Smell of Cheese with "Grilled Cheese-cense"
30
Garden-Themed Yogurt Flavors
The Yeo Valley British Blackcurrant Yogurt is Limited-Edition
29
Ready-to-Drink Aquas Frescas
Agua Bonita Boasts Two Impactful Flavors in Modern Packaging
28
Limited-Edition Coconut Candy Bars
Kinder Bueno Coconut is Coming Back for a Limited Time
27
Craft Distillery Sparkling Cocktails
Cathead Sparkling Comes in Four Fruity Flavors
26
Bamboo Toilet Paper Earth Initiatives
No.2 Supports Reforestation Efforts with One Tree Planted
25
Plant-Based Dating App Collaborations
Tinder Debuts New Plant-Based Passion for Earth Day
24
Plant-Based Frozen Pizzas
These New Tattooed Chef Plant-Based Pizzas Have Cauliflower Crusts
23
Eco-Minded Yogurt Packaging
This Yogurt Cup Packaging Has 20% Less Material
22
Frozen Sports Drink Refreshments
The Powerade Sports Freezer Bars Come in Two Flavors
21
Free-From Popped Snack Ranges
The Good & Honest Popped Veggie Crisps are Launching in the UK
20
Climate Change Colouring Kits
Maple Leaf Debuts 'Picture a Better World' Colouring Kits
19
Citrusy Chocolate Biscuits
Orange Maltesers Biscuits are Sweet, Malty and Creamy
18
NFT-Paired Wines
Yao Family Wines is Releasing THE CHOP with an Exclusive Digital Asset
17
Chromatic Cookie Doughs
Nestle Toll House Funfetti Cookie Dough with Rainbow Sprinkles is Tasty
16
Profile-Less Virtual Speed-Dating
Facebook Launches 'Sparked' App That Hosts 4-Minute Video Dates
15
Summery Bag-in-Box Wines
Barefoot on Tap will Come in White Zinfandel and Pinot Grigio
14
Virtual Concert NFT Upgrades
LA Rapper Murs Offers New Kind of Virtual Concert Experience
13
Low-Sugar Chocolate Treats
These New SkinnyDipped Products Come in Four Varieties
12
Typographical Soda Branding
Upstream Sparkling Drinks are Being Relaunched with New Branding
11
Organic Hemp-Infused Teas
These New Clipper Teas Hemp Teas Come in Two Varieties
10
Drone-Created QR Codes
Bilibili Used Over 1,500 Drones to Make a Scannable Code in the Sky
9
Premium Canned Tomato Products
The Napolina Selezione Speciale Range Includes Tomatoes and Sauces
8
Premixed Traditional Mexican Cocktails
Tequila Cazadores Canned Cocktails are High-Quality
7
Fruity Spiced Mexican Beers
The Estrella Jalisco Tropical Chamoy Michelada is Refreshing
6
Specialty Sugar-Free Soda Collections
Dr Pepper Zero Sugar Includes Three Flavors to Choose From
5
Playfully Flavorful Gummy Candies
The Haribo Funtastic Mix Has Eight Flavors and Over 15 Shapes
4
Branded Climate Counseling
This Earth Day, Silk is Offering Climate Free Climate Counseling
3
Chip-Based Book Collaborations
Doritos' Flat Stanley Collaboration Continues After the Super Bowl
2
Heath-Focused Energy Shots
The Woke Up! Energy Shot is Made with Adaptogenic Herbs
1
Restaurant-Branded Weighted Napkins
Boston Pizza Debuts a Weighted "Blanket" for Mealtime
Related Ideas
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Inclusive Hotel Soaps
Diamond Brown Aims to Pioneer Inclusivity in Hotel Amenities
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
AI-Generated Topic Art
'The Art of Trending’ Creates AI Artwork From Topics Trending on Twitter
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Adaptive Antiperspirant Deodorants
These Deodorants Proactively Respond to Body Moisture & Heat
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Mood-Boosting Haircare
Happy Hair People Combines Expert Haircare with Uplifting Fragrances
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Skincare-Inspired Haircare
Dove's Love Your Hair Collection Supports Six Different Hair Profiles
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Design-Forward Gin Partnerships
Tanqueray Nº TEN Embarks on a Collaboration with Tastemakers
Gen Z Fragrance Campaigns
Axe's Fine Fragrance Collection Campaign Stars Lil Baby
Brewed Beer-Scented Deodorants
BrewDog's Iconic Punk IPA is the Scent of its New Deodorant
Innovation-Focused Hair Care Lines
TRESemmé's New Brand Identity Includes Sustainable Packaging
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
Accessibility-Enhancing Beauty Packaging
The Boticário Group Launches Inclusive Accessories
Hispanic Hair Care Campaigns
Acast and Henkel Fostered Positive Conversations in a New Campaign
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Short-Form Soap Operas
Unilever and TikTok Created a Content Series to Target #CleanTok
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Beauty Brand Accelerator Programs
Walmart Start™ Returns to Discover Next Gen Beauty Brands
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Sweat Mark T-Shirts
This Summer Clothing Range Has Printed Designs That Resemble Sweat
Inclusive Digital Platform Experiences
Google Launches More Inclusive Assistance to its Platforms
Metaverse Beauty Events
Metaverse Beauty Week is the First Annual Beauty Festival in the Metaverse
Underarm Celebration Initiatives
Dove's #FreeThePits Challenges Stereotypes and Boosts Confidence
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Expression-Focused Haircare Lines
ZARA Launches Another Haircare Product with Guido Palau
Skin-Caring Hair Brands
Hair Proud is a New Brand That Taps into the "Skinification" of Hair Care
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Performance Organic Skincare
May Botanicals is a New Organic Skincare Brand by Georgia May Jagger
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Gen Z Mental Health Platforms
Batiste's Cause Marketing Platform Supports Gen Z Mental Health
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Mix-and-Match Self-Care Products
The one+other Beauty and Personal Care Brand is Only at CVS
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Musician-Featuring Footwear Campaigns
Deyaz Figures in Dr. Martens' Summer 2023 Campaign
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Adaptive Gender-Neutral Antiperspirants
Unlimited by Degree Features SmartAdapt Technology
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Styling-Targeted Haircare Ranges
Authentic Beauty Concepts Boasts a High-Performance Styling Range
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Inclusive Gaming Initiatives
RNIB and Twitch are Creating Change for Gamers with Sight Loss
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Accessible Premium Haircare
Boots Launches a Premium Hair Care Range Spanning 400 Products
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Mental Health Beer Campaigns
BrewDog and #IAMWHOLE Have Partnered to Support Overall Health
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Raptors Basketball Campaigns
Gillette Partners with Raptors Gradey Dick and Gary Trent Jr.
AI-Powered Influencer Management
Hypothesis Debuts a New Influencer Marketing Deal with Togglehead
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Brewery-Backed Dog Merchandise
BrewDog Launches a Dog Collection for International Dog Day
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Music-Informed Footwear Campaigns
Deyaz takes Over the Dr. Martens' Summer 2023 Campaign
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Heat-and-Eat Plant-Based Foods
The TiNDLE Grocery Products are Being Launched in the UK Market
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Accessible Sportswear Campaigns
Decathlon Launches the 'Play It Smart' Campaign in Canada
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Cruelty-Free Deodorants
Axe has Joined PETA's Beauty Without Bunnies List
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic