Over the past year, consumers have been privy to scandals, safety concerns and fraudulent behavior across many industries; as the top March 2016 commercials reflect, it's become more important than ever for a brand to win over the hearts of consumers by being candid and authentic as possible. One great example is the 'Unfiltered Talk' commercial from Shock Top, which aired during the Super Bowl 50. Other Big Game commercials that captured the attention of audiences in similar fashions also got their messages across with themes like humor and empowerment.
Outside of what was broadcast during the Super Bowl, other noteworthy commercials include ones shared to YouTube that are entirely skippable, as well as ones that are made using only user-generated content.
Top 60 Commercial Ideas in March
57
Superhero Cola Cans
Marvel Joins Forces with Coca-Cola to Bring Heroic Cans to Super Bowl 50
56
Astronomical Car Commercials
The Audi R8 Super Bowl Commercial is Set to David Bowie's 'Starman'
55
Arful Decor Collaborations
West Elm's Roar + Rabbit Collaboration is Profiled in a Captivating Ad
54
Pattern-Enriched Furniture Ads
Target's 'All Squared Away' Commercial Highlights Plaid Home Decor
53
Immersive Auto Advertising
This Volvo Ad Allows Cinema-Goers to Enjoy a Virtual Test Drive
52
Youth-Focused Furniture Ads
This RH Teen Commercial Promotes the Brand's Newest Product Range
51
Unified Soda Campaigns
Coca-Cola's 'Taste the Feeling' is the Brand's New Global Campaign
50
Social Media Health Campaigns
This Facebook Campaign Spreads Awareness About the Zika Virus
49
Illiteracy-Combating Campaigns
This UK-Based Campaign Aims to Promote Literacy Across the Globe
48
Creature Hybrid Commercials
Mountain Dew's Super Bowl Commercial Stars a 'Puppymonkeybaby'
47
Animal Choir Commercials
This Super Bowl Ad Pairs the Honda Ridgeline with Singing Sheep
46
Empowering Automotive Ads
The MINI USA 'Defy Labels' Super Bowl 50 Ad Stars Six Celebrities
45
Familial Condiment Ads
Heinz' Super Bowl Ad Stars a Condiment Family and a Stampede of Weiner Dogs
44
Political Beer Ads
Seth Rogen and Amy Schumer Star in the Bud Light Super Bowl Commercial
43
Sci-Fi TV Commercials
This LG Ad for the Super Bowl Stars Liam Neeson and Producer Ridley Scott
42
Iconic Rapper Mobile Ads
The T-Mobile Super Bowl Ad Hilarious Parodies a Popular Song
41
Self-Expressive Decor Ads
Wayfair's 'You Make the Rules' Ad Celebrates Creativity
40
Improvised Football Ads
Squarespace's Creative Super Bowl 50 Campaign Stars Key and Peele
39
Smart Speaker Ads
The Amazon Super Bowl Commercial Reveals the Capabilities of 'Echo'
38
Smartphone Parking Lot Ads
This Mobile Parking Map Encourages Co-Workers to Share a KitKat
37
Mature Drinking Ads
This Budweiser Super Bowl Commercial Features Helen Mirren
36
Discerning Loan Commercials
SoFi's Super Bowl Ad Shows the "Great" People Who Use Its Services
35
Animated Commercial Spoofs
This Wix Super Bowl Ad Pays Tribute to Previous Big Game Commercials
34
Satirical Supermarket Commercials
This Parody Ad for 'Way North Foods' Pokes Fun at Nunavut Prices
33
Bantering Bar Commercials
The Shock Top Super Bowl Ad Stars T.J. Miller and the Brand Mascot
32
Athletic Beer Commercials
The Michelob Ultra Super Bowl Commercial Appeals to Athletes
31
Robotic Razor Ads
This Schick Super Bowl Commercial Turns Razors into Battling Machines
30
Promotional Burger Giveaways
The New Jack in the Box Promotion Involves One Million Free Burgers
29
Celebratory Grooming Commercials
The 'Find Your Magic' Axe Super Bowl Ad Embraces Individuality
28
Celebrity Detection Ads
Hyundai's 'Ryanville' Super Bowl Commercial Stars Ryan Reynolds
27
Extreme Lip Balm Tests
Vaseline Uk Recently Launched an Extreme Weather Experiment
26
Inspiring Anime Ads
The Pokemon Super Bowl Commercial Urges Fans to 'Train On'
25
Sentimental Furniture Campaigns
This Pottery Barn Furniture Ad Promotes Quality Family Time
24
Animated Humanitarian Ads
This United Nations Ad Uses Cinema Screens to Promote Development Goals
23
Football Player Hairstyling Campaigns
The New Pantene Ad Features NFL Players and Their Daughters
22
Mysterious Fast Food Orders
Taco Bell is Pre-Selling an Exclusive Menu Item for the Super Bowl
21
Stampeding Beer Ads
This Super Bowl Budweiser Commercial Brings Back the Iconic Clydesdales
20
Artisanal Furniture Films
Restoration Hardware's 'Form Follows Beauty' Ad Celebrates Artistry
19
Sci-Fi Avocado Commercials
This 'Avocados From Mexico' Ad Looks at Human Life from the Future
18
Two-Sided Fitness Ads
This Fitbit Super Bowl Ad Shows the Benefits of Being Fit Beyond the Gym
17
Motivational Running Shoe Ads
This Non-Glamorous Ad Promotes the 'Want It More' Campaign by Asics
16
Skippable Burger Commercials
The 'Not Much Else to Say' Ad by A&W Targets Young YouTube Users
15
Teen-Centric Decor Ads
This PBTeen Commercial Features YouTube Influencer MayBaby
14
Deathly Coffee Ads
Intuit's 'Small Business, Big Game' Super Bowl Spot Promotes a Coffee Company
13
Artisanal Decor Ads
'In The Studio With Margo Selby' Highlights West Elm's New Collaboration
12
Charitable Beer Campaigns
Stella Artois and Matt Damon Encourage People to Buy a Lady a Drink
11
Male Body Spray Rebranding
The 'Find Your Magic' Campaign Targets the Modern Man
10
Star-Studded Digital Assistant Ads
The Amazon Echo Super Bowl Ad Features Celebrity Endorsements
9
Transformative Candy Ads
This Snickers Super Bowl Reminds 'You're Not You When You're Hungry'
8
Outrageous Chip Ads
The Doritos Super Bowl Commercial is Both Shocking and Humorous
7
Digital Currency Commercials
This Paypal Super Bowl Commercial Introduces the Future of Money
6
In-Closet Car Commercials
This Kia Super Bowl Ad Showcases the Optima in a 'Walken Closet'
5
Welsh Tourism Campaigns
The 'Visit Wales' Ad Is Being Shown To Cinema-Goers In Germany
4
User-Generated Camera Ads
This GoPro Super Bowl Ad Features Real Heart-Pumping Activities
3
Personalized Registry Ads
West Elm's 'We Love Who You Love' Ad Promotes its Wedding Registry
2
Candy Portraiture Commercials
This Skittles Super Bowl Ad Features the Legendary Steven Tyler
1
Spooky Auto Marketing
This Chevrolet Trailer Targets American Movie-Goers
Related Ideas
Viral Non-AI Christmas Ads
Intermarché’s “Le mal aimé” Ad Was Made by an 80-Person Team
Exclusive Ketchup Kegs
The 114-Ounce Heinz KegChup Was Made for Big Game Snacking
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Dating Profile Billboards
Simply Spiked BOLD Moves Tackles Dating App Fatigue
Suspenseful Big Game Ads
The Squarespace 2026 Super Bowl Ad Unites Emma Stone & Yorgos Lanthimos
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Authentic Mother's Day Commercials
Amazon Boxes Take Center Stage in a Heartfelt Campaign
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
Snow-Accented Beer Ads
These Stella Artois Ads Create the Illusion of a Frothy Chalice
AI-Satirical Ad Spots
Dollar Shave Club Uses Generative AI To Skewer Tech Hype
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Mockumentary Product Tests
Robert Irwin vs. 100 Crocs Puts Columbia Sportswear Shoes to the Test
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Scent Spritz Billboards
goodwipes' Scentsational Summer Billboard Releases Scent Every 30 Seconds
Beer Brand Campaigns
AB InBev Launched Its 'Cheers to Bars' Campaign for the FIFA World Cup 2026
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Football Icon-Backed Ads
Michelob ULTRA to Elevate the FIFA Club World Cup 2025™ Fan Experience
Functionally Focused Dog Campaigns
The Honest Kitchen's Inflatable Dogs Challenge Beauty Standards
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Licensed Flavor Collaborations
Conagra Blends Celebrity and Brand Partnerships Into Snacks
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Fun-First Self-Care Commercials
Tree Hut is Making Its Super Bowl Ad Debut with Uncontain Yourself
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Real-Food Entrée Giveaways
The Chipotle Realest 30 Will Share a Text-to-Claim Code on Game Day
Dystopian AI Ads
The Debut Anthropic Super Bowl Ad Rejects Sponsored AI Answers
Football-Themed Hiring Campaigns
The NFL Links Draft Culture to Inclusive Hiring Practices
AI-Embracing Asian Cuisine Ads
The Teriyaki Madness What's with Bob? Ad Was Created with Genre.ai
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Cheeky Non-Alcoholic Beer Ads
Coors Light Spotlights Coors 0.0% with the Coooors Call
Heroic Protein Commercials
OIKOS' Big Game Ad, The Big Hill, Stars Kathryn Hahn & Derrick Henry
Creator-Led Skincare Ads
The BYOMA Shorttime Show Celebrates Short Kings and Queens
Absurd Gummy Ads
Skittles Gummies' "Uncomfortably Soft" Ads Were Shot Without AI and CGI
Scented Canine-Meal Billboards
Ollie and Zola Introduce the 'Dog of Honor' Campaign
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Soccer Star-Fronted Soda Campaigns
The Pepsi MAX® Thirsty For More Campaign Stars David Beckham
Playful Juicy Confectionery Commercials
Ferrara's NERDS Launches NERDS Juicy Gummy Clusters
Kickoff Footwear Commercials
Skechers' Big Game Ad Stars Sofía Vergara
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Chocolate Chip Cookie-Inspired Billboards
Tate's Bake Shop Debuts an Ambitious Marketing Campaign
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Fiber-Focused Cereal Ads
Raisin Bran Uses its Super Bowl Spotlight To Promote Gut Health
Musical Soccer-Themed Campaigns
EXTRA® Gum Debts the Hotshot (Extra Time) with Izzy Escobar
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Paparazzi-Style Cereal Shots
Photos of William Shatner Eating Raisin Bran Tease a Big Game Ad
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Humorous Healthcare Campaigns
Zocdoc And 72andSunny Reframe Doctor Search With Playful Anxiety
Revived 90s Commercials
Gushers' FruitHead Short Horror Film Reimagines a Nostalgic Ad
Humorous Mother's Day Campaigns
bubly Addresses Mother’s Day Mishaps with the 'Gift Glow Up Shop'
Heart-Warming Pet Owner Campaigns
The CESAR 'Love Like Crazy' Campaign Showcases Pet Owner Love
Humorous Opinionated Platform Spots
Reddit Introduced its 'People are the Best' Campaign
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Cinematic Video Game Spots
Droga5’s ‘Wake Up’ Campaign for Xbox Shows an Escape from the Everyday
Festive Shoppable Choirs
Toblerone Reimagined Holiday Songs & Shared QR Codes for Buying Truffles
Early Allergen Exposure Ads
The Square Baby Super Bowl Spot Promotes a Science-Backed Message
Confidence-Inspiring Youth Beauty Campaigns
Dove Launches 'The Game is Ours' for FIFA World Cup
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Globally Inspired Mashup Recipes
The TUMS Food Match Cup Fuses Fandom, Food and Heartburn Relief
Humorous Chocolate Spots
Toblerone Introduced its ‘Chocolate Like Nobody’s Watching’
Humorous Wet Wipes Campaigns
goodwipes Partnered with Hallie Batchelder on Wet January
Social-First Gameshows
This Year's Walkers' Do Us a Flavour Campaign Was Reimagined for TikTok
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Convenient Frozen Snack Lines
Farm Rich is Enhancing March Madness Dining Options
Streamlined Software Campaigns
Rippling's Rule Your Business Debuts During Super Bowl LX
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Flavor Anthem Ads
Frank's RedHot is Bringing Flavor to the Big Game with Its Eat The GOAT Campaign
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
No-Nonsense Frozen Snack Campaigns
Yasso's Foolproof Freezer Challenges April Fool's Day Pranks
Brand Refresh Campaigns
The 'Walmart. Who Knew?' Campaign Challenges Retail Perceptions
No-Fee Food Delivery Ads
Grubhub Will Eat the Fees is Grubhub's First Big Game National Commercial
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Sports-Themed Beer Campaigns
This BrewDog Promotion Offers the Chance at a Year of Free Beer
Pop Culture-Inspired Mayo Ads
Hellmann’s Releases 'Sweet Sandwich Time' Ahead of the Big Game
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Nostalgic Brand Ambassador Revivals
Dos Equis Reintroduces the Most Interesting Man in the World
Ai Customer Campaigns
The Mint Mobile Ad Featuring Ryan Reynolds Stars Genuine User Tilly Norwood
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Caveman-Centric Running Campaigns
Craft Sportswear's Brand Film Channels the Primal Joy of Running
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Cut-Out Easter Treat Disguises
Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items
Salty Soulmate Ads
Pringlelina: A Love Story Continues the Tale Pringles Started at the Big Game
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Cheeky Snack Soulmate Campaigns
Sabrina Carpenter Stars in Pringles' Pringleleo Campaign
Cinematic Telecom Commercials
Xfinity's Making Its Super Bowl Ad Debut with Jurassic Park... Works
Game Day-Focused Grocer Campaigns
Natural Grocers is Running Big Game Deals for the Super Bowl
High-Energy Chip Campaigns
Doritos Loaded Teams Up with Gordon Ramsay & George Russell
Singer-Backed Restaurant Campaigns
The Chili's x Lizzo Campaign Features an Updated Jingle
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
90s-Era Snack Product Campaigns
The Pringles One You Pop Campaign Revives the Tagline for Gen Z
Cheeky Celeb-Inspired Fictional Characters
Hellmann's Debuts Meal Diamond Ahead of the Super Bowl
Condiment Portfolio Campaigns
Kraft Heinz Debuts Its United Tastes of America Campaign
AI-Personalized Streaming Ads
Amazon Customized Prime Video Ads Using Shopping Behavior Data
Outdoor Cooking-Focused Campaigns
Solo Stove Debuts the 'Squash the Beef at the Big Game' Campaign
Humorous High-Intensity Campaigns
Nike Launched its Star-Studded 'Rip the Script' Video Campaign
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Star-Studded Cracker Commercials
RITZ Crackers' Will Debut RITZ Island at Super Bowl LX
Extra-Terrestrial Chocolate Ads
Kinder Bueno's Super Bowl Ad Makes a Moment "Yes Bueno"
Taxi Driver-Centric Branded Events
Carlsberg Ran the 'Fare Game' Initiative for Taxi Drivers
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Playful Football-Shaped Crackers
Mondelēz International's RITZ® Returns to the Big Game in 2026
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Time Reclamation-Focused Cleaning Campaigns
Maid Brigade Launches a Cheeky Summer Ad Campaign
Cheeky Cow-Inspired Qsr Campaigns
Chick-Fil-A Continues Its Iconic Eat Mor Chikin Campaign
Intense Carbonation Campaigns
Three Cents Unveiled Its Intense to the Last Sip Campaign
Game Day Laundry Campaigns
Dreame Ran a 30-Second Ad for Its Washer-Dryer Set at the Super Bowl
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
Cheekily Satirical Sweetener Ads
In The Raw Embraces Satire with a Comedic Hero Film
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Playful Brand Messaging Campaigns
Chicago Town Pizza Unveiled the 'It IS that deep' Ad
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Timely Actor-Backed Beer Campaigns
Miller Lite Debuts 'Legendary Moments Start with a Lite'
Costumed Fan Stunts
AXE's Mystery Wiener Couple Captivated Fans at the World Cup
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Live Sports Jackpots
Budweiser Launched a Real-Time NHL Goal-Tracking Jackpot in Quebec
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
Nostalgic Boy Band Commercials
T-Mobile Tapped Backstreet Boys for the Super Bowl This Year
Musical Grocery Service Ads
A 30-Second Instacart Bananas Spot Will Air During the Super Bowl 2026
AI-Powered Native Video Ads
TripleLift Powers GUESS FRAGRANCES Big Game Campaign
Refreshing Spirits Campaigns
Refresh Your Season Invites Fans to Make Jim Beam & Lemonade
Nostalgic Celebrity-Supported Beverage Campaigns
Clearly Canadian Recently Revived Its Brand
Cheeky Celeb-Inspired Tool Campaigns
Bosch Launches 'Just a Guy' for the Super Bowl
Superstitious Soccer Campaigns
Sedano's Supermarkets Launched Where Superstitions Are Born
Retro Cereal Sitcom Campaigns
General Mills 'Saved by the Box Tops' is Here for Back-to-School
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Grandmotherly Lunchmeat Campaigns
Eat Your Buddig Spotlights a No-Nonsense Caretaker
Student-Focused Charitable Campaigns
Tackle Hunger & Collaborators Launch Fill the Fridge Campaign