Over the past year, consumers have been privy to scandals, safety concerns and fraudulent behavior across many industries; as the top March 2016 commercials reflect, it's become more important than ever for a brand to win over the hearts of consumers by being candid and authentic as possible. One great example is the 'Unfiltered Talk' commercial from Shock Top, which aired during the Super Bowl 50. Other Big Game commercials that captured the attention of audiences in similar fashions also got their messages across with themes like humor and empowerment.
Outside of what was broadcast during the Super Bowl, other noteworthy commercials include ones shared to YouTube that are entirely skippable, as well as ones that are made using only user-generated content.
Top 60 Commercial Ideas in March
58
Superhero Cola Cans
Marvel Joins Forces with Coca-Cola to Bring Heroic Cans to Super Bowl 50
57
Astronomical Car Commercials
The Audi R8 Super Bowl Commercial is Set to David Bowie's 'Starman'
56
Arful Decor Collaborations
West Elm's Roar + Rabbit Collaboration is Profiled in a Captivating Ad
55
Pattern-Enriched Furniture Ads
Target's 'All Squared Away' Commercial Highlights Plaid Home Decor
54
Immersive Auto Advertising
This Volvo Ad Allows Cinema-Goers to Enjoy a Virtual Test Drive
53
Youth-Focused Furniture Ads
This RH Teen Commercial Promotes the Brand's Newest Product Range
52
Unified Soda Campaigns
Coca-Cola's 'Taste the Feeling' is the Brand's New Global Campaign
51
Social Media Health Campaigns
This Facebook Campaign Spreads Awareness About the Zika Virus
50
Illiteracy-Combating Campaigns
This UK-Based Campaign Aims to Promote Literacy Across the Globe
49
Creature Hybrid Commercials
Mountain Dew's Super Bowl Commercial Stars a 'Puppymonkeybaby'
48
Animal Choir Commercials
This Super Bowl Ad Pairs the Honda Ridgeline with Singing Sheep
47
Empowering Automotive Ads
The MINI USA 'Defy Labels' Super Bowl 50 Ad Stars Six Celebrities
46
Familial Condiment Ads
Heinz' Super Bowl Ad Stars a Condiment Family and a Stampede of Weiner Dogs
45
Political Beer Ads
Seth Rogen and Amy Schumer Star in the Bud Light Super Bowl Commercial
44
Sci-Fi TV Commercials
This LG Ad for the Super Bowl Stars Liam Neeson and Producer Ridley Scott
43
Iconic Rapper Mobile Ads
The T-Mobile Super Bowl Ad Hilarious Parodies a Popular Song
42
Self-Expressive Decor Ads
Wayfair's 'You Make the Rules' Ad Celebrates Creativity
41
Celebratory Lingerie Ads
The 'Celebrate You' Campaign Encourages Consumers to Love Themselves
40
Improvised Football Ads
Squarespace's Creative Super Bowl 50 Campaign Stars Key and Peele
39
Smart Speaker Ads
The Amazon Super Bowl Commercial Reveals the Capabilities of 'Echo'
38
Smartphone Parking Lot Ads
This Mobile Parking Map Encourages Co-Workers to Share a KitKat
37
Mature Drinking Ads
This Budweiser Super Bowl Commercial Features Helen Mirren
36
Discerning Loan Commercials
SoFi's Super Bowl Ad Shows the "Great" People Who Use Its Services
35
Animated Commercial Spoofs
This Wix Super Bowl Ad Pays Tribute to Previous Big Game Commercials
34
Satirical Supermarket Commercials
This Parody Ad for 'Way North Foods' Pokes Fun at Nunavut Prices
33
Bantering Bar Commercials
The Shock Top Super Bowl Ad Stars T.J. Miller and the Brand Mascot
32
Athletic Beer Commercials
The Michelob Ultra Super Bowl Commercial Appeals to Athletes
31
Robotic Razor Ads
This Schick Super Bowl Commercial Turns Razors into Battling Machines
30
Promotional Burger Giveaways
The New Jack in the Box Promotion Involves One Million Free Burgers
29
Celebratory Grooming Commercials
The 'Find Your Magic' Axe Super Bowl Ad Embraces Individuality
28
Celebrity Detection Ads
Hyundai's 'Ryanville' Super Bowl Commercial Stars Ryan Reynolds
27
Extreme Lip Balm Tests
Vaseline Uk Recently Launched an Extreme Weather Experiment
26
Inspiring Anime Ads
The Pokemon Super Bowl Commercial Urges Fans to 'Train On'
25
Sentimental Furniture Campaigns
This Pottery Barn Furniture Ad Promotes Quality Family Time
24
Animated Humanitarian Ads
This United Nations Ad Uses Cinema Screens to Promote Development Goals
23
Football Player Hairstyling Campaigns
The New Pantene Ad Features NFL Players and Their Daughters
22
Mysterious Fast Food Orders
Taco Bell is Pre-Selling an Exclusive Menu Item for the Super Bowl
21
Stampeding Beer Ads
This Super Bowl Budweiser Commercial Brings Back the Iconic Clydesdales
20
Artisanal Furniture Films
Restoration Hardware's 'Form Follows Beauty' Ad Celebrates Artistry
19
Sci-Fi Avocado Commercials
This 'Avocados From Mexico' Ad Looks at Human Life from the Future
18
Two-Sided Fitness Ads
This Fitbit Super Bowl Ad Shows the Benefits of Being Fit Beyond the Gym
17
Motivational Running Shoe Ads
This Non-Glamorous Ad Promotes the 'Want It More' Campaign by Asics
16
Skippable Burger Commercials
The 'Not Much Else to Say' Ad by A&W Targets Young YouTube Users
15
Teen-Centric Decor Ads
This PBTeen Commercial Features YouTube Influencer MayBaby
14
Deathly Coffee Ads
Intuit's 'Small Business, Big Game' Super Bowl Spot Promotes a Coffee Company
13
Artisanal Decor Ads
'In The Studio With Margo Selby' Highlights West Elm's New Collaboration
12
Charitable Beer Campaigns
Stella Artois and Matt Damon Encourage People to Buy a Lady a Drink
11
Male Body Spray Rebranding
The 'Find Your Magic' Campaign Targets the Modern Man
10
Star-Studded Digital Assistant Ads
The Amazon Echo Super Bowl Ad Features Celebrity Endorsements
9
Transformative Candy Ads
This Snickers Super Bowl Reminds 'You're Not You When You're Hungry'
8
Outrageous Chip Ads
The Doritos Super Bowl Commercial is Both Shocking and Humorous
7
Digital Currency Commercials
This Paypal Super Bowl Commercial Introduces the Future of Money
6
In-Closet Car Commercials
This Kia Super Bowl Ad Showcases the Optima in a 'Walken Closet'
5
Welsh Tourism Campaigns
The 'Visit Wales' Ad Is Being Shown To Cinema-Goers In Germany
4
User-Generated Camera Ads
This GoPro Super Bowl Ad Features Real Heart-Pumping Activities
3
Personalized Registry Ads
West Elm's 'We Love Who You Love' Ad Promotes its Wedding Registry
2
Candy Portraiture Commercials
This Skittles Super Bowl Ad Features the Legendary Steven Tyler
1
Spooky Auto Marketing
This Chevrolet Trailer Targets American Movie-Goers
Related Ideas
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Sound-Focused Ice Cream Ads
Magnum Ice Cream Ads Bring the Ultimate Sensory Experience to Life
Viral Non-AI Christmas Ads
Intermarché’s “Le mal aimé” Ad Was Made by an 80-Person Team
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Exclusive Ketchup Kegs
The 114-Ounce Heinz KegChup Was Made for Big Game Snacking
Suspenseful Big Game Ads
The Squarespace 2026 Super Bowl Ad Unites Emma Stone & Yorgos Lanthimos
Irish Stout Campaigns
Guinness Unveiled its St. Patrick’s Day Campaign
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Heartwarming Bank Campaigns
Chase's Next Thing You Know Campaign Captures a Full Life
Authentic Mother's Day Commercials
Amazon Boxes Take Center Stage in a Heartfelt Campaign
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
Snow-Accented Beer Ads
These Stella Artois Ads Create the Illusion of a Frothy Chalice
AI-Satirical Ad Spots
Dollar Shave Club Uses Generative AI To Skewer Tech Hype
Humorous Actress-Led Phone Ads
T-Mobile Taps Zoe Saldaña, Marco Perego, and Jeff Bridges
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Unusual Fast Food Ads
KFC’s ‘Believe’ Campaign Ad Pushes Chicken Obsession to New Heights
Football Icon-Backed Ads
Michelob ULTRA to Elevate the FIFA Club World Cup 2025™ Fan Experience
Functionally Focused Dog Campaigns
The Honest Kitchen's Inflatable Dogs Challenge Beauty Standards
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
Gen-Z-Targeted Phone Spots
Samsung Spotlights the Galaxy S25 Ultra in its 'Recipe Ideas' Ad
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Fun-First Self-Care Commercials
Tree Hut is Making Its Super Bowl Ad Debut with Uncontain Yourself
Delivery Driver-Centric Pizza Ads
Pizza Hut's New Commercial is Cheeky and Playful
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Real-Food Entrée Giveaways
The Chipotle Realest 30 Will Share a Text-to-Claim Code on Game Day
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Dystopian AI Ads
The Debut Anthropic Super Bowl Ad Rejects Sponsored AI Answers
Gut-Healthy Cereal Campaigns
Raisin Bran's Will Shat with William Shatner Tackles the Fiber Gap
Humorous Soda Ads
Jelly Roll x Zevia Bring a Nostalgic Twist to Soda Ads with a Hilarious New Spot
AI-Embracing Asian Cuisine Ads
The Teriyaki Madness What's with Bob? Ad Was Created with Genre.ai
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Heroic Protein Commercials
OIKOS' Big Game Ad, The Big Hill, Stars Kathryn Hahn & Derrick Henry
Creator-Led Skincare Ads
The BYOMA Shorttime Show Celebrates Short Kings and Queens
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Soccer Star-Fronted Soda Campaigns
The Pepsi MAX® Thirsty For More Campaign Stars David Beckham
Playful Juicy Confectionery Commercials
Ferrara's NERDS Launches NERDS Juicy Gummy Clusters
Kickoff Footwear Commercials
Skechers' Big Game Ad Stars Sofía Vergara
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Chocolate Chip Cookie-Inspired Billboards
Tate's Bake Shop Debuts an Ambitious Marketing Campaign
Global Runner-Inspired Campaigns
PUMA Introduced its 'Go Wild' Campaign
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Refreshing Basketball-Themed Beverage Campaigns
Coca-Cola Zero Sugar Debuts a Fan-Focused Campaign
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Fiber-Focused Cereal Ads
Raisin Bran Uses its Super Bowl Spotlight To Promote Gut Health
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
Paparazzi-Style Cereal Shots
Photos of William Shatner Eating Raisin Bran Tease a Big Game Ad
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Revived 90s Commercials
Gushers' FruitHead Short Horror Film Reimagines a Nostalgic Ad
Humorous Healthcare Campaigns
Zocdoc And 72andSunny Reframe Doctor Search With Playful Anxiety
Football-Themed Hiring Campaigns
The NFL Links Draft Culture to Inclusive Hiring Practices
Humorous Mother's Day Campaigns
bubly Addresses Mother’s Day Mishaps with the 'Gift Glow Up Shop'
Heart-Warming Pet Owner Campaigns
The CESAR 'Love Like Crazy' Campaign Showcases Pet Owner Love
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Cinematic Video Game Spots
Droga5’s ‘Wake Up’ Campaign for Xbox Shows an Escape from the Everyday
Festive Shoppable Choirs
Toblerone Reimagined Holiday Songs & Shared QR Codes for Buying Truffles
Early Allergen Exposure Ads
The Square Baby Super Bowl Spot Promotes a Science-Backed Message
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Humorous Chocolate Spots
Toblerone Introduced its ‘Chocolate Like Nobody’s Watching’
Humorous Wet Wipes Campaigns
goodwipes Partnered with Hallie Batchelder on Wet January
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Streamlined Software Campaigns
Rippling's Rule Your Business Debuts During Super Bowl LX
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Flavor Anthem Ads
Frank's RedHot is Bringing Flavor to the Big Game with Its Eat The GOAT Campaign
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Brand Refresh Campaigns
The 'Walmart. Who Knew?' Campaign Challenges Retail Perceptions
No-Fee Food Delivery Ads
Grubhub Will Eat the Fees is Grubhub's First Big Game National Commercial
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Pop Culture-Inspired Mayo Ads
Hellmann’s Releases 'Sweet Sandwich Time' Ahead of the Big Game
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Thoughtful Ice Cream Campaigns
DOVE® Ice Cream's #MiniWinMonday Emphasizes Minor Accomplishments
Nostalgic Brand Ambassador Revivals
Dos Equis Reintroduces the Most Interesting Man in the World
Ai Customer Campaigns
The Mint Mobile Ad Featuring Ryan Reynolds Stars Genuine User Tilly Norwood
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Rewarding Ketchup Ads
Heinz's Post-Post Credits is the First Ad Interrupted by a Movie
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Caveman-Centric Running Campaigns
Craft Sportswear's Brand Film Channels the Primal Joy of Running
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Cheeky Snack Soulmate Campaigns
Sabrina Carpenter Stars in Pringles' Pringleleo Campaign
Cinematic Telecom Commercials
Xfinity's Making Its Super Bowl Ad Debut with Jurassic Park... Works
Game Day-Focused Grocer Campaigns
Natural Grocers is Running Big Game Deals for the Super Bowl
Canadian-Focused Campaigns
Maple Leaf Foods Sparks Pride with Its 'Look for the Leaf’ Campaign
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
No-Nonsense Frozen Snack Campaigns
Yasso's Foolproof Freezer Challenges April Fool's Day Pranks
Simplified Snacking Campaigns
Go Raw's Uncomplicate Snacking Fights Nutrition Information Overload
Tasty Easter Activation Campaigns
The Mars Wrigley The Big Easter Bunny Off is Ready for Spring
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
90s-Era Snack Product Campaigns
The Pringles One You Pop Campaign Revives the Tagline for Gen Z
Cheeky Celeb-Inspired Fictional Characters
Hellmann's Debuts Meal Diamond Ahead of the Super Bowl
Outdoor Cooking-Focused Campaigns
Solo Stove Debuts the 'Squash the Beef at the Big Game' Campaign
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Star-Studded Cracker Commercials
RITZ Crackers' Will Debut RITZ Island at Super Bowl LX
Basketball-Themed QSR Promotions
Arby's is Launching a March Madness Promotion
Extra-Terrestrial Chocolate Ads
Kinder Bueno's Super Bowl Ad Makes a Moment "Yes Bueno"
Critical Spicy Snack Campaigns
The New Flamin’ Hot Campaign Puts Its Spice to the Ultimate Test
Taxi Driver-Centric Branded Events
Carlsberg Ran the 'Fare Game' Initiative for Taxi Drivers
Playful Football-Shaped Crackers
Mondelēz International's RITZ® Returns to the Big Game in 2026
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Cheeky Cow-Inspired Qsr Campaigns
Chick-Fil-A Continues Its Iconic Eat Mor Chikin Campaign
Football-Themed Snack Chips
The Kroger Brand Champion Chip Collection is Ready for Football Season
Game Day Laundry Campaigns
Dreame Ran a 30-Second Ad for Its Washer-Dryer Set at the Super Bowl
Salty Soulmate Ads
Pringlelina: A Love Story Continues the Tale Pringles Started at the Big Game
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
Heartfelt Bank Ads
Synchrony Bank’s Lemonade Stand Campaign Spotlights the Power of Saving
Cheekily Satirical Sweetener Ads
In The Raw Embraces Satire with a Comedic Hero Film
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Timely Actor-Backed Beer Campaigns
Miller Lite Debuts 'Legendary Moments Start with a Lite'
Nostalgic Boy Band Commercials
T-Mobile Tapped Backstreet Boys for the Super Bowl This Year
Musical Grocery Service Ads
A 30-Second Instacart Bananas Spot Will Air During the Super Bowl 2026
Heartfelt Beverage Campaigns
The 'A Real BOOST®' Campaign Centers on Authentic Human Experiences
Refreshing Spirits Campaigns
Refresh Your Season Invites Fans to Make Jim Beam & Lemonade
Playful Brand Messaging Campaigns
Chicago Town Pizza Unveiled the 'It IS that deep' Ad
Live Sports Jackpots
Budweiser Launched a Real-Time NHL Goal-Tracking Jackpot in Quebec
Nostalgic Celebrity-Supported Beverage Campaigns
Clearly Canadian Recently Revived Its Brand
Cheeky Celeb-Inspired Tool Campaigns
Bosch Launches 'Just a Guy' for the Super Bowl
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Large-Scale Livestream Giveaways
The Big Reward by Fetch Created Second-Screen Engagement for Fans
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Grandmotherly Lunchmeat Campaigns
Eat Your Buddig Spotlights a No-Nonsense Caretaker