Over the past year, consumers have been privy to scandals, safety concerns and fraudulent behavior across many industries; as the top March 2016 commercials reflect, it's become more important than ever for a brand to win over the hearts of consumers by being candid and authentic as possible. One great example is the 'Unfiltered Talk' commercial from Shock Top, which aired during the Super Bowl 50. Other Big Game commercials that captured the attention of audiences in similar fashions also got their messages across with themes like humor and empowerment.
Outside of what was broadcast during the Super Bowl, other noteworthy commercials include ones shared to YouTube that are entirely skippable, as well as ones that are made using only user-generated content.
Top 60 Commercial Ideas in March
58
Superhero Cola Cans
Marvel Joins Forces with Coca-Cola to Bring Heroic Cans to Super Bowl 50
57
Astronomical Car Commercials
The Audi R8 Super Bowl Commercial is Set to David Bowie's 'Starman'
56
Arful Decor Collaborations
West Elm's Roar + Rabbit Collaboration is Profiled in a Captivating Ad
55
Pattern-Enriched Furniture Ads
Target's 'All Squared Away' Commercial Highlights Plaid Home Decor
54
Immersive Auto Advertising
This Volvo Ad Allows Cinema-Goers to Enjoy a Virtual Test Drive
53
Youth-Focused Furniture Ads
This RH Teen Commercial Promotes the Brand's Newest Product Range
52
Unified Soda Campaigns
Coca-Cola's 'Taste the Feeling' is the Brand's New Global Campaign
51
Social Media Health Campaigns
This Facebook Campaign Spreads Awareness About the Zika Virus
50
Illiteracy-Combating Campaigns
This UK-Based Campaign Aims to Promote Literacy Across the Globe
49
Creature Hybrid Commercials
Mountain Dew's Super Bowl Commercial Stars a 'Puppymonkeybaby'
48
Animal Choir Commercials
This Super Bowl Ad Pairs the Honda Ridgeline with Singing Sheep
47
Empowering Automotive Ads
The MINI USA 'Defy Labels' Super Bowl 50 Ad Stars Six Celebrities
46
Familial Condiment Ads
Heinz' Super Bowl Ad Stars a Condiment Family and a Stampede of Weiner Dogs
45
Political Beer Ads
Seth Rogen and Amy Schumer Star in the Bud Light Super Bowl Commercial
44
Sci-Fi TV Commercials
This LG Ad for the Super Bowl Stars Liam Neeson and Producer Ridley Scott
43
Iconic Rapper Mobile Ads
The T-Mobile Super Bowl Ad Hilarious Parodies a Popular Song
42
Self-Expressive Decor Ads
Wayfair's 'You Make the Rules' Ad Celebrates Creativity
41
Celebratory Lingerie Ads
The 'Celebrate You' Campaign Encourages Consumers to Love Themselves
40
Improvised Football Ads
Squarespace's Creative Super Bowl 50 Campaign Stars Key and Peele
39
Smart Speaker Ads
The Amazon Super Bowl Commercial Reveals the Capabilities of 'Echo'
38
Smartphone Parking Lot Ads
This Mobile Parking Map Encourages Co-Workers to Share a KitKat
37
Mature Drinking Ads
This Budweiser Super Bowl Commercial Features Helen Mirren
36
Discerning Loan Commercials
SoFi's Super Bowl Ad Shows the "Great" People Who Use Its Services
35
Animated Commercial Spoofs
This Wix Super Bowl Ad Pays Tribute to Previous Big Game Commercials
34
Satirical Supermarket Commercials
This Parody Ad for 'Way North Foods' Pokes Fun at Nunavut Prices
33
Bantering Bar Commercials
The Shock Top Super Bowl Ad Stars T.J. Miller and the Brand Mascot
32
Athletic Beer Commercials
The Michelob Ultra Super Bowl Commercial Appeals to Athletes
31
Robotic Razor Ads
This Schick Super Bowl Commercial Turns Razors into Battling Machines
30
Promotional Burger Giveaways
The New Jack in the Box Promotion Involves One Million Free Burgers
29
Celebratory Grooming Commercials
The 'Find Your Magic' Axe Super Bowl Ad Embraces Individuality
28
Celebrity Detection Ads
Hyundai's 'Ryanville' Super Bowl Commercial Stars Ryan Reynolds
27
Extreme Lip Balm Tests
Vaseline Uk Recently Launched an Extreme Weather Experiment
26
Inspiring Anime Ads
The Pokemon Super Bowl Commercial Urges Fans to 'Train On'
25
Sentimental Furniture Campaigns
This Pottery Barn Furniture Ad Promotes Quality Family Time
24
Animated Humanitarian Ads
This United Nations Ad Uses Cinema Screens to Promote Development Goals
23
Football Player Hairstyling Campaigns
The New Pantene Ad Features NFL Players and Their Daughters
22
Mysterious Fast Food Orders
Taco Bell is Pre-Selling an Exclusive Menu Item for the Super Bowl
21
Stampeding Beer Ads
This Super Bowl Budweiser Commercial Brings Back the Iconic Clydesdales
20
Artisanal Furniture Films
Restoration Hardware's 'Form Follows Beauty' Ad Celebrates Artistry
19
Sci-Fi Avocado Commercials
This 'Avocados From Mexico' Ad Looks at Human Life from the Future
18
Two-Sided Fitness Ads
This Fitbit Super Bowl Ad Shows the Benefits of Being Fit Beyond the Gym
17
Motivational Running Shoe Ads
This Non-Glamorous Ad Promotes the 'Want It More' Campaign by Asics
16
Skippable Burger Commercials
The 'Not Much Else to Say' Ad by A&W Targets Young YouTube Users
15
Teen-Centric Decor Ads
This PBTeen Commercial Features YouTube Influencer MayBaby
14
Deathly Coffee Ads
Intuit's 'Small Business, Big Game' Super Bowl Spot Promotes a Coffee Company
13
Artisanal Decor Ads
'In The Studio With Margo Selby' Highlights West Elm's New Collaboration
12
Charitable Beer Campaigns
Stella Artois and Matt Damon Encourage People to Buy a Lady a Drink
11
Male Body Spray Rebranding
The 'Find Your Magic' Campaign Targets the Modern Man
10
Star-Studded Digital Assistant Ads
The Amazon Echo Super Bowl Ad Features Celebrity Endorsements
9
Transformative Candy Ads
This Snickers Super Bowl Reminds 'You're Not You When You're Hungry'
8
Outrageous Chip Ads
The Doritos Super Bowl Commercial is Both Shocking and Humorous
7
Digital Currency Commercials
This Paypal Super Bowl Commercial Introduces the Future of Money
6
User-Generated Camera Ads
This GoPro Super Bowl Ad Features Real Heart-Pumping Activities
5
Welsh Tourism Campaigns
The 'Visit Wales' Ad Is Being Shown To Cinema-Goers In Germany
4
In-Closet Car Commercials
This Kia Super Bowl Ad Showcases the Optima in a 'Walken Closet'
3
Personalized Registry Ads
West Elm's 'We Love Who You Love' Ad Promotes its Wedding Registry
2
Candy Portraiture Commercials
This Skittles Super Bowl Ad Features the Legendary Steven Tyler
1
Spooky Auto Marketing
This Chevrolet Trailer Targets American Movie-Goers
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Super Bowl Donut Promotions
This Krispy Kreme Super Bowl Promotion Enhances Value for Fans
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Hilarious Judicial Beauty Ads
e.l.f. Cosmetics Debuts "Judge Beauty" Campaign
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Gen Z-Targeted Fruit Snacks
Gushers and Fruit by the Foot Received Logo Refreshes
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Big Game Contest Ads
The TurboTax Super Bowl File Sweepstakes Gives Viewers a Chance at $1 Million
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Football Mom Wine Ads
Barefoot Wine Embraces NFL Bandwagon Fans with The Barefoot Bandwagon Box
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Short-Form Soap Operas
Unilever and TikTok Created a Content Series to Target #CleanTok
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Extreme Plumping Glosses
The First-Ever NYX Big Game Ad is Dropping with an Exclusive Lip Shade
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Humorous Period Care Campaigns
Thinx's New Period Underwear is Introduced in an Ad by OBERLAND
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Canadian Beer Train Debuts
The Coors Light Chill Train Brings Prizes to Toronto for the Big Game
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Sticky Skincare Ads
e.l.f. Cosmetics' Super Bowl Ad Stars Jennifer Coolidge & "Baby Dolphin Skin"
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
March Madness Chip Ranges
The Pringles March Mustache Collection Celebrates Basketball Stars
Downloadable Game Beer Ads
The Stella 'Beer, Au Naturel’ Ad is Playable on The Sims
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Game-Changing Pizza Promotions
DiGiorno Doinks Gives Fans Extra to Cheer for at the Super Bowl
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Playful Cheese Slice Campaigns
Kraft Singles Unveils its New Cheese Tax Pack Marketing
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Ad-Enhancing Feedback Tools
Google Ads Launches the 'Creative Guidance' Campaign Tool for YouTube
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
Record-Breaking Cheese Pulls
Doritos Performed the Highest Ever Cheese Pull for National Guac Day
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Retailer Football Food Ranges
The Kroger Big Game Snack Range is Being Launched for Fans
Super Bowl-Themed Doughnuts
Pinkbox is Selling Big Game Doughnuts for the Super Bowl
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Sports-Inspired Philanthropic Culinary Events
GANYOUth Has Announced Taste of the NFL
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Rescue Pet-Supporting Campaigns
The Hershey Company Brought Back its 'Cadbury Bunny Tryouts'
Search-Hacking Campaigns
Kraft Real Mayo's Search Moist Campaign Suggested a Word of the Year
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Risk-Worthy Snack Ads
The Super Bowl Pringles Ad Shares a Snack That's Worth Getting Stuck With
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Bacon Holiday Ads
Oscar Mayer Partners with Mint Mobile for 'A Side of Bacon' Holiday Campaign
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
High-Frequency Radio Ads
This Morrisons Ad is So High Pitched, Only Dogs Can Hear it
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Cow-Themed QSR Campaigns
Chick-fil-A Debuts a New Virtual Game and Merchandise Collection
Underrepresented Artist Snack Branding
The New SunChips Art Seen Packaging Celebrates 2023 Winners
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Private Label Product Promotions
This Target Game Day Promotion is Shawn Johnson-Approved
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Big-Screen Cat Ads
INABA is Celebrating National Cat Day with "the Ultimate Cat Video"
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Inspiring Heritage Campaigns
Comcast's 'Be the Next Story Told' Spot Celebrates Hispanic History
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Promotional Ramen Campaigns
Nongshim Creates a Dance Challenge to Promote its New Ramen Products
Exercise Recovery Campaigns
California Almonds' National Recovery Day Kick-Starts the Offseason
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Mayonnaise Pairing Ads
Hellmann's Big Game Ad Stars Pete Davidson, John Hamm & Brie Larson
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Wholesome Kingpin Ads
The PopCorners Super Bowl Commercial Reimagines Breaking Bad
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes