The February 2017 marketing trends have been quite dynamic in their scope, with everything from movie promotions that scare unsuspecting strangers to anti-smoking bus stop billboards.
To promote the upcoming movie 'Rings,' an electronics store was set up with a prop TV that opened up to reveal a girl wearing a ratty costume and frightening makeup. The actress crawled out of the prop TV to scare unsuspecting customers, who most often reacted by screaming and running away.
The Stockholm-based Apotek Hjartat bus stop billboard was designed with the goal of creating awareness about the harms of smoking. The billboard is normally an advertisement for the pharmacy, and when a smoker walks past it, it has a sensor that is able to detect the smoke. The ad then turns to a video of a man coughing, and once it has captured the attention of smokers, it reveals images of products that aid the process of quitting smoking.
Top 40 Marketing Trends in February
39
3D-Printed Coffee Stoppers
Dixie is Helping People Create Personalized Cups for On-the-Go Drinking
38
Surname-Tattooing Soda Cans
Coke's 'Tattoo Can' Campaign Celebrated Hispanic History Month
37
Emergency Soup Can Campaigns
Heinz is Helping Londoners Beat the Winter Blues with Free Soup
36
Virtual Staring Contests
Kit Kat Brazil Awarded Students with Chunky Bars for Outlasting Opponents
35
Hidden Emotional Abuse Ads
This Women's Aid Campaign Shows the Sinister Nature of Emotional Abuse
34
Live Mystery Campaigns
The BBC's Sherlock Live Allows Fans to Solve a Mystery Using Twitter
33
Innovation-Focused University Ads
The University of Victoria's Edge Campaign Considers Its Impact
32
Mobile Meditation Buses
Lululemon is Inspiring Calm in the City with 'Meditation Om The Move'
31
Branded Pizza Onesies
Domino's Made a "Wipeable" Onesie That Works Like a Wearable Napkin
30
Latina Hair-Embracing Campaigns
Dove Partnered With Celebrities for its 'Love Your Hair' Campaign
29
Hidden Ticket Giveaways
The Qatar Airways Treasure Hunt is Offering a Mysterious Free Flight
28
Frightening Movie Promotions
The Rings Movie Marketers Pranked Unsuspecting Strangers
27
College Consent Campaigns
Trojan and Laci Green Went to UC Berkeley for 'Consent. Ask For It.'
26
Eid-Themed Resturant Deliveries
Deliveroo's Eid with Ease Campaign Helped Customers Celebrate Eid
25
Nostalgic Novelty Candies
The Popular 90s Candy 'Wonder Ball' is Back on Store Shelves
24
Stress-Relieving Coloring Campaigns
The Art with Edge Campaign Helped Students Relieve Exam Stress
23
Cohesive College Ads
Algonquin College's Campaign Promotes Its Dedication to Personalized Learning
22
Confectionery Braille Billboards
Maltesers' World Braille Day Ad Normalizes Disability in Ads
21
Personalized Pizza Promotions
Papa Murphy's Latest Campaign Leveraged Big Data to Drive Sales
20
Sadness-Combating Campaigns
Ray of Sunshine Has an Uplifting Campaign to Raise Funds for Sick Kids
19
Special-Edition Movie Tickets
Regal Cinemas is Offering an 'Ultimate Ticket' to Star Wars Fans
18
Influencer Marketing Platforms
'Matchmade' Brings Brands to Influencers for Sponsorship Marketing
17
Subversive Sneaker Ads
Adidas' 'Original is Never Finished' Encourages Freedom from Standards
16
Family-Focused Movie Theater Animations
'A Balloon For Ben' Inspires Moviegoers to Cherish Family
15
Nostalgic Music Streaming Commercials
This Spotify Ad is Inspired by The Neverending Story
14
Virtual Reality Movie Promotions
The Assassin's Creed Movie is Being Marketed in an Innovative Way
13
Diverse Foundation Campaigns
This L'Oreal True Match Commercial Celebrates Different Skin Shades
12
Coughing Bus Stop Billboards
This Apotek Hjartat Billboard Reacts When Smokers Walk By
11
Virtual Cuban Barrooms
Havana Club Offered a VR Experience at Its Casa Havana Pop-Up
10
Shaving Subscription Service Ads
This Commercial for Harry's Outlines the Reasons for Its Origin
9
Branded VR Headset Spoofs
Tinder VR Teases the Unreality of Virtual Reality at CES 2017
8
90s-Inspired Cola Campaigns
The Crystal Pepsi Trail Hearkens to the Era of the Drink's Release
7
Saturated University Promotions
Deakin University's Think Young Ad Encourages Innovative Thinking
6
Star-Backed Political Ads
This W Magazine Campaign Shows Celebrities Singing 'I Will Survive'
5
Three-Dimensional Apparel Campaigns
Human Habit's New Campaign Features Its Graphic Clothing
4
Supernatural Luxury Wear Campaigns
This Spring/Summer Givenchy Campaign Has an Eerie Plot
3
Celebrity Pet-Neutering Campaigns
George Lopez Wants to Reduce the Number of Animals in Shelters
2
Surreal Higher Education Campaigns
This Australian University's Ad Shows the Power of Teamwork
1
Poetic Designer Fashion Commercials
This Prada Resort Ad Follows a Supremely Stylish Man and Woman
Related Ideas
Playful Rap Group Editorials
This Vogue Spread Features Kendall Jenner, Tyler, The Creator & More
South African Fashion Campaigns
The Spring/Summer Alexander Wang Promotions Feature Die Antwoord
Suggestive Velvet-Heavy Lookbooks
Palomo Spain's Spring/Summer Campaign Features Sultry Male Muses
Manual Hair-Threading Gadgets
The 'Colibry' is Inspired by the Function of Epilators
Intergalactic Franchise Home Theaters
This Zene Private Cinema is Designed with a Star Wars Theme
Fruit Conservation Kitchen Devices
The 'Other Half of the Apple' Harvests Fruit Skin
90s Rock-Inspired Apparel
Psychic Hearts' Unisex Series Draws Heavily from Grunge Influences
Interactive Mattress Pop-Ups
Silent Night's 'Studio Out the Box' Invites People to a Dreamworld
Lavish Ragged Menswear
A-COLD-WALL*'s Fall/Winter Collection Has a Stylishly Distressed Aesthetic
VR Campus Activations
Facebook's VR Tour is Giving Students a Chance to Test Out Samsung Gear VR
Solitary Wicker Spaces
Estudio Normal Has Created a Solitary Space for a Buenos Aires Chef
Flash Sale Lipstick Promotions
These New Kat Von D Lipsticks Will Have a Special 48-Hour Sale
Virtual Staring Contests
Kit Kat Brazil Awarded Students with Chunky Bars for Outlasting Opponents
Fairytale-Themed Nail Polishes
Morgan Taylor is Releasing a Beauty & the Beast-Inspired Collection
Cinematic Makeup Trivia Games
This Revlon Campaign Allowed Moviegoers to Win Makeup with Timeplay
3D-Printed Coffee Dates
Match.com and Espresso Yourself Make Matches with Latte Foam Selfies
Self-Satirizing Shirts
Buzzfeed's 'Failing Pile of Garbage' Tees Reference a High-Profile Insult
Feminist Clothing Companies
The Outrage Donated All Proceeds From Their Pantsuit Nation Line to PP
Silicone Makeup Applicators
'The Perfect Weapon' Applicator Helps Protect Against Product Waste
Concrete Tubing Walls
'AB Residence' Repurposes Industrial Concrete Tubing for Privacy
In-Shower Beer Beverages
This Unique Beer Drink is to Be Consumed While Getting Ready
On-Campus Beauty Concepts
The Glossary is a Concept Store Within Barnes & Noble College Bookstores
Sci-Fi Gingerbread Treats
This Epic Gingerbread Death Star is a Rebellious Holiday Dessert
Beer-Pong Inspired Party Games
The 'PlingPong' Ping Pong Game is Suitable for Players of All Ages
Pastel Designer Travel Mugs
The 'Tiger' Stainless Steel Bottle is for Hot and Cold Drinks
Asian Cosmetics Flagships
This Make Up For Ever Flagship is the First in the Country
Disney-Themed Adult Coloring Books
Color by Disney is Available Through an App
Innovation-Focused University Ads
The University of Victoria's Edge Campaign Considers Its Impact
Sensor-Driven Smart Hairbrushes
The Kerastase Hair Coach was Revealed at CES 2017
Filmmaker-Themed Typefaces
This Charming Illustrated Type Was Clearly Inspired by Wes Anderson
Detachable Wall Mirrors
The 'Toro' Rotating Mirror Shifts and Releases for Customized Use
Retro Lipstick Collections
MAC Cosmetics' 'Retro Matte Liquid Lipcolors' Introduce Muted Tones
Modern Tweed Apparel
This New maharishi Collection Constructs Streetwear Styles with Tweed
Halal Tea Parties
The UK-Based Company 'Muslim History Tours' Offers a Halal Afternoon Tea Service
Gourmet Soda Pairings
This Campaign is Changing Perspectives on Coca-Cola and Food
Frightening Movie Promotions
The Rings Movie Marketers Pranked Unsuspecting Strangers
Greenery-Covered Cinemas
Orlando's 'Enzian Theater' Showcases Alternative and Independent Films
Luxury Chrome Nail Polishes
These Christian Louboutin Polishes are Limited Edition
College Consent Campaigns
Trojan and Laci Green Went to UC Berkeley for 'Consent. Ask For It.'
Muslim Travel Apps
The 'Irhal' App Helps Muslim Travelers Access Useful Resources While Abroad
Presidential Rooster Statues
A Donald Trump Rooster Statue Was Erected in Taiyuan, China
Emotion-Predicting Apps
Keymochi is a Smart Keyboard App That Can Identify the Feelings of Users
Finding Self-Acceptance
Lidia Yuknavitch's Talk on Outsiders Targets the Value of Being Different
VR Horror Movie Trailers
The New Blair Witch VR Trailer Creates an Immersive Experience for Fans
Stress-Relieving Coloring Campaigns
The Art with Edge Campaign Helped Students Relieve Exam Stress
Freshman Marketing Events
CollegeFest 2016 Took Place at Fenway Park for Local Students
Arabic Afternoon Tea Services
The Ritz Carton Dubai Offers Regional High Tea Flavors and Treats
Cohesive College Ads
Algonquin College's Campaign Promotes Its Dedication to Personalized Learning
Cashback Shopping Apps
The 'Luv.it' App Rewards Users Who Shop with Real Cash
Customizable Pet Emojis
PetMOJI is a Promotion for 'The Secret Life of Pets'
College Town Tailgate Parties
The Bud Light Down South Tailgate Tour Takes Live Music to Colleges
Quick Meditation Apps
The Aura Health App Offers Three-to Seven-Minute Guided Meditation
Halal Butcher Shops
The Master Butcher of Kensington Specializes in Halal Meat and Poultry
Pop-Up VR Cinemas
This Temporary Activation Was Set Up at Milk Glass Co. in Toronto
On-Campus eCommerce Solutions
Amazon is Installing Physical Pickup Points on College Campuses
Political Contraceptive Promotions
Nurx is Offering Free Birth Control in Donald Trump's Name
Presidential Portable VPNs
The Presidential Keezel is a Limited Edition Product at CES 2017
Branded Marketing Internships
Jagermeister Created Pop-Up Ad Agencies to Mentor College Grads
Canine Bus Tours
Pet Insurance Provider 'More Than' Created the 'K9' City Tour Bus for Dogs
Robotic Campus Retailers
The AVE Used SoftBank's Pepper Robot to Drive Foot Traffic
App-Based Movie Promotions
Atom Tickets' Star Trek Beyond Promotion Involved a 360 Degree Campaign
Boozy Caramel Corn
This Homemade Champagne Caramel Popcorn is a Decadent and Sweet Snack
Marketing Contact Growth Tools
The 'CrazyEngage' Growth Tool Helps Increase Traffic and Followers
Minimalist Pastel TV Posters
Léo Gratier Creates Streamlined Graphic Renditions of Popular Shows
Animated Movie Sing-Alongs
The Moana Sing-Along Version Will Launch in Theaters Nation-Wide
Stark University Libraries
The Polak Building Features Stark White Staircases and Hallways
Snail Essence Hair Products
This Snail CC Creme Provides Ample Benefits to the Hair
Special-Edition Movie Tickets
Regal Cinemas is Offering an 'Ultimate Ticket' to Star Wars Fans
Vegan Self-Tanning Towelettes
Sun Bum Offers Quick and Simple Applications of Self Tanners
Ultra-Powerful Muscle Cars
The 2018 Dodge Demon is Slated to Be Beefier Than the Dodge Hellcat
Patchouli Hair Powders
This Affordable Volumizing Product Comes from Catbird and Lulu Organics
Voice Assistant Headphones
The Onvocal 'OV' Headphones Feature Amazon Alexa Functionality
Family-Focused Movie Theater Animations
'A Balloon For Ben' Inspires Moviegoers to Cherish Family
SMS Marketing Platforms
'Texo' Enables Better Control Over SMS Send for a More Reliable Experience
Virtual Reality Movie Promotions
The Assassin's Creed Movie is Being Marketed in an Innovative Way
Branded College Network Platforms
Dell MTV Campus Diaries Showcases Talent to Connect Students
Diverse Foundation Campaigns
This L'Oreal True Match Commercial Celebrates Different Skin Shades
Hispanic Celebrity Animal Campaigns
The Group Fifth Harmony Takes a Stand Against Animal Cruelty
Virtual Cuban Barrooms
Havana Club Offered a VR Experience at Its Casa Havana Pop-Up
Shaving Subscription Service Ads
This Commercial for Harry's Outlines the Reasons for Its Origin
90s-Inspired Cola Campaigns
The Crystal Pepsi Trail Hearkens to the Era of the Drink's Release
Customizable Cosmetic Palettes
e.l.f. Cosmetics' Customizable Palettes Boast Squares That Pop Out
Chocolate Lover Pizzas
Domino's India is Now Serving Chocolate Pizzas Topped with Sweets
Saturated University Promotions
Deakin University's Think Young Ad Encourages Innovative Thinking
Veggie-Promoting Rapper Ads
This D.R.A.M. & PETA Commercial Encourages Viewers to Eat Their Greens
Halal-Friendly Japanese Steaks
'Juliett' Serves Up Australian Wagyu Steaks for Muslim Customers
College Student Marketplaces
'Tradeversity' Markets to Students to Sell Items to Cover Expenses
Informative Photosynthesis Movies
Imperial College London Made a Photosynthesis Movie Using Lasers
Provincial Climate Change Campaigns
Ontario's Ministry of Environment Takes on Climate Change
Supernatural Luxury Wear Campaigns
This Spring/Summer Givenchy Campaign Has an Eerie Plot
Family-Oriented University Campaigns
This University of Phoenix Student Ad Considers Its Alumni
Social University Notifications
UW-Green Bay is Sharing University Acceptance on Snapchat
Celebrity Pet-Neutering Campaigns
George Lopez Wants to Reduce the Number of Animals in Shelters
Interactive Graduation Apps
The 'Be a Duck' Campus App Details Commencement Info
Poetic Designer Fashion Commercials
This Prada Resort Ad Follows a Supremely Stylish Man and Woman