42 Consumer-Engaging Packaging Examples

These interactive packaging examples range from chalkboard beer bottles to chocolate advent calendars that are connected with an accompanying app. As social media becomes one of the retail industry's most important marketing tools, brands are looking to enhance their consumers' experiences through interactive packaging.

These interactive packaging examples are not always tech-themed or app-connected but also include puzzle-accented and artistic branding examples. Whether inviting one to draw, scribble or solve a brain teaser, these packaging innovations result in a more unique and memorable brand experience.

When creating wine bottle labels or packaging on a new scent, brands from a variety of retail sectors are enhancing the way they present their product range. These packaging examples are bold and memorable, often appealing to the senses or inviting one to test their mind.