These examples of experiential mixology range from liquor-branded VR train tours to electrically charged cocktails that illustrate the purity of alternative fuel sources. When looking at memorable brand activations, Bombay Sapphire's 'The Grand Journey' is an experience to take note of.
The VR train tour which transports London residents to destinations like Ghana and Tuscany with the help of immersive technology. While virtually travelling, participants are given a chance to learn about Bombay Sapphire's botanical ingredient mixes and their origins.
Other standouts in the realm of experiential mixology include Tanqueray's No. Ten tasting experience which involves collaborative recipes with perfumers, along with Grey Goose's Mixology Experience event which transported participants to locations like Nantucket, and The Hamptons via a branded helicopter while promoting signature recipes.
35 Examples of Experiential Mixology
From Car Fuel-Infused Cocktails to Perfume-Themed Drink Menus:
Jana Pijak — Jun 28, 2017 — Marketing
35
VR Train Tours
The Grand Journey from Bombay Sapphire Takes Guests on a Virtual Tour
34
TV-Inspired Pop-Up Bars
This Breaking Bad-Themed Cocktail Bar Lets Guests Cook Their Own Creations
33
Mobile Cocktail Bars
This Vintage Trailer Was Re-Purposed to Function as a Moving Bar
32
Branded Pop-Up Chapel Bars
The Jager Chapel Was a Romantic Activation Hosted in France
31
Heritage Vodka Parisian Picnics
The Grey Goose Sunset Soiree 2017 Series Kicked Off in Toronto
30
Vodka Cafe Pop-Ups
Grey Goose Opened a Pop-Up Vodka Bar, Cafe & Bakery in New York
29
Pop-Up Beach Bars
Watsons Bay Boutique Hotel Created a Luxurious Space to Watch Surfing
28
AR Cocktail Menus
City Social's 'Mirage' is the World's First Augmented Reality Cocktail Menu
27
Edible Alcoholic Bubbles
The Bubble Lick Edible Bubbles are a Creative New Cocktail Garnish
26
Immersive Tequila Experiences
The Art of Patrón Event Series Celebrates The Brand's Vision
25
Edible Cocktail Fragrances
Alice & the Magician Offers Fragrances that Enhance Food and Drinks
24
Monogrammed Ice Cubes
Pacific Cocktail Haven's Cocktail Ice Cubes are Stamped with "PCH"
23
Robotic Cocktail Makers
This Robotic Mixologist is Powered by People’s Tweets
22
Drinkable Glitter Flakes
The Raspberry Shimmer Popaball Adds Flavor & Edible Sparkles to Prosecco
21
Theatrical Cocktail Trays
The 'Deconstructed Martini' Experience Lets Bar Patrons Make a Cocktail
20
Cocktail Smoking Bar Equipment
The Crafthouse Cocktail Smoking Box and Gun Infuses Woody Flavors
19
Unassuming Cocktail Lounges
The 'Downtown Cocktail Room' Serves Up Complex Drinks in a Cozy Space
18
Tiki-Themed Pop-Ups
'The Coconut Club' is a Theatrical Tiki-Themed Pop-Up Restaurant
17
Car Fuel-Infused Cocktails
Bompas & Parr’s Newest Craft Cocktails Consist of Clean Car Fuel
16
Couture Aromatic Cocktails
Café Royal Offers Luxury Drinks Inspired By Givenchy's Perfume
15
Gilded Cotton Candy Cocktails
This Luxurious Cocktail is Made with Gold-Infused Cotton Candy
14
Gin Train Tastings
Tanqueray and Belmond British Pullman are Offering Onboard Gin Tastings
13
Unicorn-Inspired Margaritas
This Summer Margarita Recipe is Made With Izze Sparkling Water
12
Cucumber Courier Campaigns
Hendrick's Courier Service Shares How to Enjoy a G&T with Cucumber
11
Travel-Themed Cocktail Clubs
Koko Kanu's 'Frequent Flyers Cocktail Club' Inspires Wanderlust
10
Cocktail-Inspired Ice Cream Parlors
Gin Mare is Launching a Pop-Up G&T-Themed Ice Cream Event
9
Pop-Up VR Bars
The House of Peroni Event Featured Immersive Works of Art
8
Aromatic Cocktail Sessions
The Tanqueray No. Ten Tasting is in Partnership with Perfumers
7
Collaborative Cocktail Tastings
Minister Group Teaches Teams How to Mix the Perfect Cocktail
6
Superfood Cocktail Menus
Exile Bistro's Drink Menu Features Algae and Chaga Mushroom Cocktails
5
Perfume-Flavored Cocktails
'The Lipstick Rose' Captures the Essence of YSL's Baby Doll Perfume
4
Tequila-Infused Candies
Sugarfina and Casamigos Collaborated on a Range of Grown-Up Sweets
3
Fragrantly Perfumed Cocktails
At Mace, Craft Cocktail Drinks are Misted to Add Gentle Flavors
2
Branded Father's Day Barbecues
Treaty Oak Distilling's June Cookout Serves Artisanal Spirits
1
Mixology-Based Travel Experience
The Grey Goose Mixology Experience Takes Vodka to New Heights
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VR Tequila Experiences
The Don Julio Apple Vision Pro App Immerses Tequila Enthusiasts
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
AI-Powered Bartenders
BarGPT is an AI Bartender That Creates Drinks Based on Text Prompts
Luxury Whiskey Cocktails
Redemption Whiskey Boasts a Series of Delicious Cocktails
Espresso Martini Perfumes
Blend No. 83 is the World's First Espresso Martini Eau de Parfum
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Experiential Entertainment Spaces
Illuminarium is Set to Open in Toronto's Distillery District
AI-Generated Cocktail Menus
The Evening Standard's New Cocktail Menu Leverages Generative AI Tools
Threesome Ready-to-Mix Cocktails
SoNo 1420 Boasts a Delicious and Convenient Espresso Martini Box
Single-Serve Cocktail Collabs
Mr Lyan x Whitebox Shares Canned Cocktails from a Top Bartender
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Gin-Branded Gym Sets
Hendrick’s Gin Becomes Hendrick’s GYM For Dry January
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Pre-Mixed Premium Cocktails
MOJT's Ready-to-Serve Bottled Cocktails Cater to Gen Z
Wellness Tincture Mocktails
Apothékary's Mocktail Magic Recipes Offer Alcohol Alternatives
Artisan Whiskey Collections
Diageo's Spirited Xchange Collection is Curated and Rare
Ready-to-Drink Clarified Cocktails
Myatt’s Fields Created an Invisible Cocktail Range
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Cosmic Beverage Activations
CELSIUS Energy Promotes its Space Vibe Trilogy with a Coachella Event
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AI-Created Neighborhood Cocktails
Absolut and Ogilvy Canada Made AI-Generated Cocktails
AI-Generated Cocktail Menus
Axelrad’s Humans vs. Machines Pits Bartenders Against ChatGPT
Toronto Cannabis Workshops
The Cannabinista Hosted an Infused Mocktail Workshop in Toronto
Cocktail-Making Holiday Crackers
Fever-Tree Christmas Crackers Pair a Mini Gin Bottle and a Mixer
Emotive Fragrance Pop-Ups
Charlotte Tilbury's London Experience Explores the Future of Fragrance
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Design-Forward Gin Partnerships
Tanqueray Nº TEN Embarks on a Collaboration with Tastemakers
Candle-Paired Drink Collections
The New Emotional Illuminations Collection Pairs Scents and Tastes
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Botanically Inspired Food Flavors
The Flavorchem Bloom Collection is Optimized for Food and Drinks
Color-Coded Gen Z Cocktails
Toxin Cocktails Come in Three Flavor Options
Bar-Quality Cocktail Blends
Fever-Tree Launches the Two New Cocktail Mixer Flavors
Personalized Wellness Journeys
Spa myBlend at the Ritz-Carlton Offers an Immersive Experience
Experiential Fragrance Cafes
The Nina Illusion Café Boosts the Launch of Nina Ricci's New Scent
Italian Cafe Culture-Inspired Cocktails
These New NIO Cocktails Come in Four Varieties
Fruit-Forward THC Cocktails
Jeng Launches the New Sparkling THC Cocktails in Four Vibrant Flavors
Espresso Martini Infusion Kits
This Espresso Martini Gift Set Supports Explorations with Flavor
Citrusy Branded Spirit Cocktails
SKYY Vodka & Soda Comes in Two Flavor Options
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Aromatic Wearable Gins
Sylvan Mist Can Be Spritzed on the Body or a Cocktail
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Cocktail-Inspired Couture
Christian Siriano Spring/Summer 2024 Has Designs Inspired by Gin
Nootropic Zero-Alcohol Cocktails
Noot Uses Cognitive Enhancers to Uplevel Drinking Experiences
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Luxe Aviation-Inspired Cocktail Mixers
The Callum Martini Mixer Has a High-End Function and Form
Vibrant Spirit Collections
Hoxton Spirits Launches the New Packaging and New Spirits
Party-Ready Mini Cocktails
The Drinks Bureau Makes Fun, Playful 10% ABV Cocktails in 150ml Cans
RTD No-Alcohol Cocktails
!MPROV Booze-Free Cocktails Take the Work Out of Mixing Quality Drinks
Cinematic Chocolate Experiences
Hershey's Great Candy Expedition Offers an Immersive Experience
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
One-Brand Vodka Martini Bars
The First-Ever Grey Goose Martini Bar is Opening in Melbourne
Pastrami-Inspired Martinis
Grubhub's Maisel Tov Martini Marks the The Marvelous Mrs. Maisel Finale
AI Party Planners
"The Generager" by Three Olives Vodka Launches Custom Party Themes & Concepts
Cocktail-Inspired Desserts
Gü's Multi-Layered Desserts are Positioned as Indulgent Alternatives
Hydrating Festival Pop-Ups
evian's Club Hydration Refreshes Festival-Goers
Transparent Farm-to-Can Cocktails
Anytime Spritz Boasts 100% Transparent & Sustainable Ingredients
Multi-Sensory Cocktails
Offworld Bar's Black Hole Cocktail is Experienced with Headphones
Alcohol-Free Canned Cocktails
J2O Mocktails Come in Three Delicious Flavors with Natural Infusions
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Hard Soft Drink Refreshments
Bottlegreen Vodka Spritz Was Created with Edwards 1902
All-Natural Color-Changing Spirts
Unicorn Distillery Makes Transformative Vodka & Tequila
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Botanically Brewed Canned Cocktails
Wild Folk's Zero-Proof Cocktails Take Cues from Foraging
Aperitif-Inspired No-Alcohol Spirits
Botivo is a Small-Batch Botanical Drink Inspired by Aperitifs
Edible Cocktail Bites
Bombay Sapphire Teamed Up with UK Bars to Create Gin-Infused Jelly Cubes
Bartender-Quality Martini Cocktails
The Grey Goose Classic Martini Cocktail is Ready to Serve
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Sparkling Lavender Mocktails
Blind Tiger's Lavender French 75 Was Inspired by a Historic Cocktail
Mindful Cocktail Menus
Free Spirited by Loews Hotels Shares Curated No- and Low-Alcohol Beverages
Indulgent Dessert Cocktails
Bardinet Inspirations Recreates the Flavors of French Desserts
Espresso Martini Flights
Starbucks Reserve Offers Unique Coffee Cocktail Experiences
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
Versatile RTD Cocktails
Diageo Debuts a Ready-to-Drink Cocktail Line Called The Cockail Collection
Unexpected Cabana Experiences
Grand Marnier Has Introduced the Grand Margarita Summer Encounter
Botanical Vodka Seltzers
Plant Botanical Infuses Drinks with Dandelion Root, Ginseng & More
Low-Waste Sustainable Spritzes
The Sustainable Spritz Eliminates the Need for Single-Use Glasses
Champagne-Paired Burger Tours
14 NYC Restaurants are Exploring Burger & Veuve Clicquot Pairings
Branded Ready-to-Pour Cocktails
These Diageo Ready-to-Serve Cocktails Come in Three Options
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Elevated Negroni Cocktails
Aviation's ‘Upgraded Negroni’ Puts a Fresh Twist On a Classic Aperitif
AI-Concocted Alcoholic Libations
Sapporo Taps IBM To Help Develop a New Generative chūhai Model
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Premium Vodka Brand Cocktails
Absolut Cocktails Offer Three Takes on Classic Recipes
Luxury Experiential Event Brands
The Concierge Club Expands to the US Market
Twist-and-Mix Cocktails
Glenlivet Twist & Mix Cocktails Feature First-to-Market Technology
Blue Raspberry Martinis
Funkin Cocktails' Nitro Infused Martini Appeals to Adult Gen Z Drinkers
Travel-Ready Mini Cocktails
Golden Rule Destination Cocktails are Compact for Adventures
Martini-Inspired Mocktails
Mavrik Launched a Pair of Martini-Style Cocktails Without Alcohol
Cold-Pressed Cocktail Mixers
La Presserie's Mixers Make Quick, Fresh Cocktails & Mocktails
Paradise Sparkling Water Activations
Spindrift Debuts Greetings from Paradise for Hot New Yorkers
Craft Cocktail Lollipops
Melville Candy's Gourmet Cocktail Lollipops are Handcrafted
Bar-Quality Canned Martinis
Crystal Head is Sharing Its Own Take on Classic Cocktails
Retro-Modern Martini Kits
Tanqueray Curated a Martini Kit to Celebrate the Palm Royale Premiere
Branded Cocktail Connoisseur Recipes
Tanqueray Gin Aims to Elevate Your Summer Cocktails
Simplified Cocktail Mixers
Fever-Tree Helps Consumers Recreate Bar Experiences at Home
Bar-Quality Canned Cocktails
The Wonderland Canned Cocktails from BrewDog Come in Five Flavors
Experimental Herbal Liqueurs
9556 Nights of Exploration is a Limited Jägermeister Expression
Outdoor Dining Canned Cocktails
Mixtons Canned Cocktails Now Come in Three New Flavors
Premium Non-Alcoholic Cocktails
Mocktail Serves Up the Best Parts of Cocktails Without Alcohol
Zero-Proof Catering Companies
Split Offers Alcohol-Free Catering, Education and Menu Consulting
Garden-Sourced Botanical Gins
Revivalist Garden Gin Boasts Sustainability and Innovation
Artfully Glamorous Cocktail Bars
Moët Hennessy Launches a New Cocktail Bar in Paris
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Alcohol-Free Highball Cocktails
Everleaf and Tayēr + Elementary Created a Juicy, Spicy Mocktail
Transformative Cocktail Menus
The Metamorphosis Menu Explores Fermentation, Oxidation & More
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Beer-Infused Spice Blends
Spiceology and Derek Wolf Collaborate on a Flavorful Journey
Savory Beef Cocktails
The Savory Project Serves Unconventional Drinks Like "Thai Beef Salad"
Theatrical Vegan Brunches
Bar Vegan's Bubbles Brunch Presents Champagne in a Photo-Worthy Way
Alcohol-Free Lavender Bitters
These Alcohol-Free Cocktail Bitters Make Calming Drinks
Coal-Infused Gins
Severn Valley Railway Gin is a Special Seasonal Treat
Liquid Cocktail Spices
Addition's Tinctures Infuse Drinks with Savory, Spicy & Sweet Flavors
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Vacation-Inspired Cooler Drinkers
Seagram Island Time Botanical Lychee Spritz is Sweet and Juicy
Rich Espresso Martinis
Bar Buoy Launches a Bottled 'Espresso Martini' with Devon Coffee
Female Mixologist Cocktail Campaigns
Mataroa Mediterranean Dry Gin Partnered with Three Experts
Consumer-Driven Canned Cocktails
These Eristoff Canned Cocktails Come in Two Options
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
Black Cherry Espresso Martinis
Princess Cruises’ I Love This Martini Menu Remixes a Classic
Crafty Canned Cocktails
These Cocktails Make Use Of Pristine Vodka and Purpose-Made Gin
Low-ABV Canned Cocktails
These Tattersall Distilling Canned Cocktails Come in Three Varieties
Bottled Signature Martinis
Via Carota’s Signature Martini Shares a Craft Cocktail on Demand
Musically Inspired Cocktail Menus
Hacha’s Cymatics Menu Influences Flavor with Sound Waves & More
Martini-Inspired Candies
The Sugarfina x Chopin Collection Shares Cocktail-Themed Sweets
Curated Alcohol-free Wine Lists
Six Ivy Collection Restaurants Offer a Low-to-No Alcohol Wine List
Opulent Car-Exploration Experiences
Lexus India Introduces the ‘Lexus Meraki on Wheels' Experience
Botanically Boosted Juniper Sours
This Cocktail Uses ‘Aviation Gin’ As Its Foundational Ingredient
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Craft Cocktail Infusion Kits
The Gin Bundle from Camp Features 3 Kits for DIY Drinks
Mediterranean-Inspired Gin Bottles
Immagina Malfy Offers a Limited-Edition Design
Flexible Festive Cocktails
Everleaf x The Alchemist's Serves Can Be Sipped with or Without Alcohol
Tropical High-ABV Beverages
Seagram's Escapes Spiked Share Refreshment & a Higher Alcohol Content
Poison-Inspired Cocktails
The Alchemist Serves Drinks from an "Assassin's Teapot"
Liquid Cocktail Garnishes
Crafter’s Sensory Potions Elevate the Cocktail Drinking Experience
Clarified Cocktail Menus
Taki Taki's Clarified Cocktails are Smooth and Transparent
Natural Whiskey Refreshment Flavorings
The Synergy Flavors Whiskey Flavor Range is Versatile