Picking a bottle of wine can be like browsing a bookstore for a new novel--first impressions count; if these examples of fashionable liquor were books, they would all be best sellers based solely on their 'covers.' With chic illustrations and tasteful typography, some people might be loathe to crack them open since they would make such great decor pieces as well.
From exotic oriental influences to animal prints and, of course, minimalist designs in general, these examples of fashionable liquor are great options not only for personal collections, but as gifts to friends, family and acquaintances. Designers and alcohol companies are becoming more aware of the power of looks, making sure that their branding and labeling is on par with the quality of liquor being sold.
38 Examples of Fashionable Liquor
From Luxe Leopard-Print Wines to Oriental Whisky Branding:
Meghan Young — Jul 24, 2014 — Art & Design
40
Metal-Bound Beverages
Cuatro Almas Wine Packaging's Steel Label is for Optimal Preservation
39
Ceramic Bottle Branding
Zago TerraCotta Beer Packaging Was Designed to Communicate Craftsmanship
38
Illusory Paper Vino Packaging
The Crest Cardboard Wine Bottle Gives Boxed Wine a Premium Look
37
Font Themed Wine Branding
The Helvetica Typeface Served as Brand Inspiration and Wine Design
36
Magenta Beverage Marketing
STUDIOIN New Year 2014 Packaging Expresses Happiness in Bright Pink
35
Fanciful Bottle Branding
MIU Fruit Wine Packaging is Dressed Up for the Young Female Drinker
34
Vulgar Beverage Branding
Bliss Fruit Wine Packaging Displays Indelicate Images of Food Consumption
33
Therapeutic Wine Branding
The Therapist Bottles Humorously Suggests Wine Therapy
32
Pattern-Labeled Liquor
Motif Wine Packaging Mesmerizes the Eyes to Enchant Another of the Senses
31
Luxe Leopard-Print Wines
The New Moet & Chandon Fine Wine is Roaring with Luxury
30
Optical Illusion Labels
Cruor Barolo Wine Packaging Employs a Visual Trick for Clever Branding
29
$215,000 Champagne Collections
The Ace of Spades Dynasty Collection Breaks Most Liquor Budgets
28
Conscious Graphic Vino Branding
Equilibrium Estate's New Eco-Friendly Wine Keeps You Informed
27
Dated Drink Branding
DD/MM/YY Tequila Packaging Seals in the Beverage for Later Enjoyment
26
Whimsical Underwater Illustrated Branding
The Hidden Sea Label Gives Us a Taste of Life Underwater
25
Adventurous Brand Identities
MIA Fruit Wine Packaging Tempts You With References to Traveling
24
Inkblot Skull Wine Packaging
Beyond the Grape Wine Goes with a Horror Theme
23
Keyhole-Peeping Packaging
Viejo Indecente Liquor Branding Suggests a Secret to the Spirit's Recipe
22
Blackout Booze Branding
The 'Black Vodka' Packaging Features Amnesia-Inducing Designs
21
Location-Specific Wine Bottles
Anecoop Winery's Product Packaging is Varied for Different Markets
20
Vice-Spiced Rums
This Spiced Rum Drink Boasts the Taste of Coffee & Cigarettes
19
Spotted Matrix Marketing
Ninety Wine Packaging Has a Dotted Grid to Graphically Represent Quality
18
Alluring Earthy Branding
The Ignios Orígenes Wine Label Expresses its Identity with Texture
17
Fishnet Beverage Branding
Noch Zhelanii Wine Packaging Seduces Like a Moulin Rouge Dancer
16
Eastern Whisky Branding
The Johnnie Walker China Bottle Marries The Past with the Present
15
Scratch-Off Booze Branding
Dolina Beer Packaging Engages You By Suggesting its Hidden Image
14
Crisp Scarecrow Branding
The Guardians Wine Packaging Features the Image of Original Vine Stewards
13
Punctilious Vino Packaging
Coma Wine Branding Alludes to the Vinyard's Attention to Detail
12
Ink-Dipped Alcohol
White Pike Whiskey Packaging Has a Sharp Monochromatic Image
11
Silk-Inspired Wine Packaging
Alex Beltechi Made a Label Look Similar to the Soft Fabric
10
Floral Champagne Bottles
Mount Franklin Now Serves Water in an Elegant Champagne Bottle Packaging
9
Sassy Wine Branding
Shameless Hussy's Wine Bottle Labels Feature Bold Lipstick Doodles
8
Handpainted Wine Branding
Each of 96 Wines' Wine Label Designs Are Individually Painted
7
Solar Phase Wine Packaging
Sun Wines by Mousegraphics Turns to Nature for Inspiration
6
Lunar-Inspired Wine Packaging
MoonCook is a Conceptual Branding Project for Wine
5
Sweet Seed Head Branding
Ouzo Thoukis Packaging Expresses a Natural Lightness of the Liquor Within
4
Laboratory Booze Branding
Oola Vodka Takes the Scientific Approach to Bottling Its Beverages
3
Dripping Brew Branding
Porter de Glace Beer Packaging Experiments with Messy Merchandizing
2
Quarter-Century Celebratory Bourbon
Booker's 25th Anniversary Bourbon Boasts the Brands History
1
Cocoa-Flavoured Bourbon
The Kings County Distillery Chocolate Whiskey is Sweet and Savory
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Johnnie Walker’s Blue Label Lunar New Year Bottle Marks the Occasion
Ultra-Limited Single Malt Whiskeys
The Macallan Unveils 'The Macallan Folio 8' in the U.S.
Prestigious Whisky Expressions
Glenfiddich Showcases Its Ultra-Luxurious Grand Series
Vibrant Zodiac-Inspired Tequila Bottles
Tequila Don Julio 1942 Debuts Year of the Snake Edition
Slick Whisky Packaging Redesigns
Glenfiddich Debuts a New Visual Identity for Its Packaging
Modernized Whisky Designs
The Macallan Elevates Brand Identity Across its Core Collections
Premium Travel Retail Whiskies
Label 5 Launches Its 8 Year Old blended Scotch
Music Festival-Inspired Alcohol Bottles
Tomorrowland x Absolut Launch Limited-Edition Bottles
Luxury Whisky Boutiques
The Macallan Opens a West Coast Flagship at LAX
Dutch Pottery-Inspired Tumblers
The Owala UO Exclusive Delft Cat Print is Delftware-Inspired
Sport-Detailed Monogram Wallets
Louis Vuitton Presentsa New Golf-Themed Wallet Collection
Artistic New Year Spirits
These Glenfiddich Lunar New Year Releases are Limited-Edition
Exclusive Whisky Experiences
Glenfiddich Launches the 'Spot the Stag' Marketing Initiative
Personalized Tequila Bottles
InBarrel Helps Customers Create One-of-a-Kind Bottles
Fashion House Checkered Vinyls
Burberry Presents a Special Vinyl Record with an Optical Illusion
Luxe Literary-Inspired Tote Bags
Jonathan Anderson Revealed Bold Dior Book Tote Designs
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Exquisite Cognac Bottles
Hennessy Debuts its Exclusive Lunar New Year Limited-Edition Collection
Preppy Sports Apparel
Lacoste Reimagines Classic Collegiate Fashion
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Lustrous Snake-Inspired Bottle Designs
Remy Martin Collaborates with Huang Yu Xing
Tropically Inspired Garment Designs
Ashaki Embraces Heirloom-Quality Construction
Theare-Inspired Water Bottles
Wicked x Owala Limited-Edition Bottle Conjures Ozian Charm
Lunar New Year Cognacs
The Hennessy Year of the Horse Range Celebrates 2026
Distinctive Luxury Retail Spaces
The Jacquemus Boutique in West Hollywood is Thoughtful and Chic
Storytelling Literary Perfumes
Classic Novels Inspired D’OTTO Fragrances' Literature Collection
Sleek Tequila Bottles
Leyenda 1925 Has Entered the Luxury Spirits Market with a Tequila Collection
Whisky Sample Pouches
Douglas Laing & Co Launched a Try-Before-You-Buy Whisky Campaign
Ultra-Luxurious Eyewear Collections
Christian Louboutin Debuts Its First Eyewear Collection
Fashionable Tequila Accessories
Kendall Jenner's Tequila Brand Dropped 818 Minis for 8.18 Day
Fashion Designer-Approved Luxury Spirits
Johnnie Walker and Olivier Rousteing Captivate Audiences
Exhilarating Cocktail Perfumes
An Energy Drink Cocktail Inspired iPiccirilli's Shocking Bull
Father's Day-Focused Whiskey Subscriptions
Flaviar is Elevating Whiskey Gifting This Father's Day
Curated European Wine Collections
Vinat is a Sister-Founded Company with a Cheeky Aesthetic
Paper-Packaged Private Label Wines
The Collective Good Wine Range is Available Now at Target
Alcohol Brand Rebrands
The Edinburgh Gin Redesign is Bold and Visually Appealing
Black-Owned Alcohol Brands
Sable Bourbon Celebrates Heritage and the Art of Whisky Making
Curated Womens Watch Lineups
Château D’Ivoire is Championing Women Watch Collectors
Lunar New Year-Inspired Bottles
Martell Unveils the New L’Or de Jean Martell Zodiac Edition
Neo-Pop Rum Bottles
Artist Richard Orlinski Co-Designed the Bottles for Dictador Game Changer
Australian French Oak Wines
Penfolds and NIGO Release a Collaborative Wine as a Final Send-off
Bubbly Body Wash Lines
Lux's New Body Wash Range Has a Textures Inspired by Sparkling Drinks
Fashionable Photography Brand Accessories
Leica Luxury Leather Goods Have a Minimalist Aesthetic
Hidden-Message Champagne Labels
Dom Pérignon Introduced Knockout’s Concealed Shield Feature
Authentic Japanese Whisky Campaigns
The House of Suntory Debuts Masterpiece of Japanese Artistry
Generative Art Cognac Bottles
Hennessy and Florian Zumbrunn Collaborated on Special Packaging
Uplifting Artistic Alcohol Packaging
The Absolut Haring Artist Edition Bottle is Optimistic
Luxury Bohemian Fashion Brands
Tiger and the Monkey Emphasizes Adventure and Style
Cocktail-Inspired Fragrances
The New Pepe Jeans London Fragrances Come in Novel Bottle Designs
Fashion Label Beauty Collections
Vol. 1 White Fox The Beauty + Lifestyle Collection Debuts
Lunar New Year Cognacs
Martell Debuts a Special Edition Cordon Bleu Cognac
Opulent Scotch Whisky Collections
Glenfiddich Boasts Its Exclusive Single Malt Scotch Whiskies
Wine-Inspired Limited-Edition Scotch Whiskies
Glenfiddich Launches the 31-Year-Old Grand Chateau
Indian-Inspired Spirit Releases
Maharaja Drinks Launches a Indian Heritage Spirits Collection
Luxurious Beauty Collections
The Louis Vuitton La Beauté Collection is Chic and Artistic
Perfume Bottle Ornaments
Phlur's Decorative, Wearable Ornaments are Made for Gifting & Sampling
Durable Leather Travel Accessories
Whiskey Leatherworks Boasts Various Travel Accessories
Sculptural Fragrance Bottle Design
Coverpla Crafts Mystère Bottle for Egoscentrique CliMax & Tell
Adventurious Luxury Furniture Campaigns
Louis Vuitton's 2025 Travel Campaign is Visually Appealing
Exquisite Artist-Designed Spirits
Rémy Martin and Anish Kapoor Collaborate on a Stunning Bottle
Design-Forward Matcha Liqueurs
Yoshi Enters the Market with a Premium & Flavorful Alcohol Beverage
Mixology-Inspired Perfumes
Mixologist Parfums Makes Scents Like the "Oud Fashioned"
Altitude-Distilled Spirit Ranges
Davy Dooms Introduced the 'Elevated Spirits Collection'
Theatrically Informed Indoor Fashion
The Louis Vuitton Spring 2026 RTW Collection is Chic
Personalized Non-Alcoholic Beverages
Le Fizz by Ghia is Available in Limited-Edition Packaging
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Lunar New Year Whiskies
The Highland Park Year of the Horse Range Features Three Expressions
Ready-to-Pour Vodka Martinis
SKYY Martinis Introduce a Well-Crafted Martini in a Bottle
Juicy Wine Cocktails
Drop Needle Drinks Combines California Sparkling Wine and Zesty Citrus Juice
Luxury Designer Travel Guides
Louis Vuitton Introduced a New Format for its City Guide Resorts
Japanese-Crafted Alcoholic Spirits
The House of Suntory Features Exquisite Whiskies and Botanicals
Redesigned Cultural Rum Bottles
Havana Club x Martine Rose Applies Fashion Language to a Rum Drop
Sculptural Whisky Decanters
Artistry in Oak Reimagines the Bottle as a Bronze-Branched Sculpture
Low-Alcohol Canned Wines
Tuttavia Entices Young Adults Looking for Lighter Alcohol Options
Luxe Holiday-Themed Campaigns
Château D’Ivoire is a "Premier Fine Jewelry & Timepiece Destination"
Color-Changing Wine Labels
Aldi's Specially Selected Rouge Clair Has a Thermochromic Indicator
Personality-Packed Wines
Mullet Wines are Full of Flavor and Anti-Low-Alcohol Attitude
Design-Forward Champagne Packaging
Simon Porte Jacquemus Collaborates with Veuve Clicquot
Halloween-Themed Shiraz Wines
Barossa Ink Shiraz is Debuting New Branding for the Autumn
High-Impact Beverage Business Platforms
HOTELEX Shanghai Debuts the Bar & Drinks Shanghai Division
Artisinal Tequila Bottles
Olmeca Silver Tequila Celebrates Tradition with Limited-Edition Bottles
Designer-Approved Alcohol Bottles
Woodford Reserve’s 2025 Holiday Bottle Brings Markarian Elegance
Collectible Glassware Charms
The Macallan Created Three Symbolic Cocktail Charms for Drinkers
Apple Wine Cocktails
The Angry Orchard Canned Cocktail Range Shows Off the Brand's Attitude
Luxurious Italian Wine Collabs
Dolce & Gabbana x Donnafugata Present Exquisite Sicilian Bottles
Gen Z-Marketed Alcoholic Beverages
United Breweries Unveils a New Kingfisher Flavours Brand
Symbolic Lunar Cognacs
Martell Unveiled its Cordon Bleu Lunar New Year Limited Edition Cognac
Elegant Rum Packaging Designs
Zacapa Rum Debuts a Striking Redesign for Its Premium XO Expression
Female-Founded Spirit Brands
Willöe Gin Combines Botanical Innovation with Inclusive Branding
Lunar Celebration Whiskys
Johnnie Walker's Lunar New Year Limited Edition Honors the Snake
Annual Whiskey Bottle Releases
Woodford Reserve Unveils Its Limited-Edition 2025 Derby Bottle
Premium Alcohol-Removed Wines
ARIEL Vineyards Appeals to Savvy, Sober-Curious Drinkers
Provocatively Packaged Fragrances
Discothèque's Handbag Scents Were Made for Life on the Move
Luxurious Whisky-Centered Events
St. Regis Toronto’s LOUIX LOUIS Runs the Macallan Tasting Flight
Creative Collectible Spirits Bottles
Old Log Cabin Distillery Elevates Its Bottle Aesthetic
Natural Plant Beverages
WALOVI Unveiled International Cans with Eastern Aesthetics
High-Profile Experiential Luxury Initiatives
Moët Hennessy is Formula 1 Global Luxury Partner
Modernized Vermouth Spirit Ranges
The Martini Range Has Been Refined by Bacardi Limited
Lunar New Year Cognacs
ABK6 Cognac Unveiled a Limited-Edition Spirit Ahead of the New Year
City-Specific Cognac Bottle Designs
Rémy Martin Grows Its V.S.O.P This is My City Program
Functional Low-Alcohol Wines
Bright State Wines are Crafted with Botanicals and Herbs
Premium Crystal Wine Glasses
Fable Launches its 'Sommelier PRO Collection'
Social Persona-Liked Whisky Cocktails
Grant’s Whisky is Being Cheeky for the Holidays
Bespoke Wooden Packaging
Hunter Luxury Elevates Packaging Glenlivet’s Twelve Elements Collection
Limited Crystal Cognac
The 505 Edition Branson Cognac by 50 Cent & Lalique transforms rare spirits
Bulk Artisan Cocktail Products
The Drinks Bureau Cocktails are Debuting New Formats
Non-Alcoholic Beverage Sets
Blind Tiger's 'Speakeasy Soulmates Set' Features Mixology Creations
Rum-Based Cream Liqueur Packaging
Ponche Kuba Has Introduced New Eye-Catching Packaging
Illustrated Regional Spirits Labels
L'Eau des Vivants Launches a New Labeled Range
Folklore-Inspired Spirit Branding
The Bathtub Gin x Tart London Limited Edition is Whimsical
Aluminum Sparkling Wine Bottles
CECI 1938's First-of-Its-Kind Design Fits a Cork, Cage & Seal
Online Luxury Lifestyle Shops
Quince Gourmet Food & Wines is Launching in Time for the Holidays
Celebrative Cocktail Menus
Jade Yorkville Reigns Offers Festive Champagne-Based Cocktails
French Peach Liqueur Pop-Ups
Juliette Liqueur will Host an NYC Event with Bottle Engravings
Prohibition-Themed Whiskey Lines
Buffalo Trace Distillery Debuts Its Second Prohibition Collection
Personified Wine Campaigns
Wines of Ontario’s Pleasure to Meet You Spotlights Locally Grown Wine
Après Ski-Inspired Wine Collections
Avaline’s Après Ski Holiday Collection is Expertly Curated
Modern Sport-Inspired Apparel
Lacoste Offers Polished and Essential Pieces for Winter Wardrobing
Wine Retail Spaces
The Enofilo Wine Shop is Designed by Juan Campanini and Josefina Sposito
Fan-Favorite Baijiu Brands
The International Market Recognizes Langjiu's Spirit and Branding
Vibrant Whisky Cocktails
Glenfiddich Introduced Summery Single Malt Cocktails
Mid-Strength Wine Ranges
Future Château Wines Prioritize a High-Quality, Low-ABV Profile
Fashion House Teapot Exhibitions
A Selection of Designers Craft the Loewe Teapots Exhibition
Passionate Italian Liqueur Packaging
These Disaronno Limited Edition Bottles Mark 500 Years
Dressed-Up Bourbon Bottles
J. Mattingly 1845 Distillery Creates Customized Whiskey for Halloween
Easy-Drinking Vegan Wines
The Mouton Cadet Fresh Collection is Stylish, Casual and Approachable
Boutique Grocery Makeovers
This Women’s Clothing Boutique is Charming and Thoughtful Design
Experimental Whiskey Ranges
The Tailored Spirits Experimental Series Features Four New Expressions
Creative-Empowering Sparkling Wines
Spritz 21 Launches its New Product at Hexham's Tannery Pub
Tartan-Patterned Spirit Campaigns
The Glenlivet and Lochcarron Present a New Bespoke Tartan
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Floral-Themed Wine Tastings
Vinebox's Wine Bouquet Tasting Experience Highlights Notes Like Rose
Unique Artistic Books
Melanie Dunea Unveils 'Amuse-Bouche,' a Fashion-Food Photo Book
Mainstream Vodka Products
Stock Spirits Launches Its Żołądkowa De Luxe RTD Range
Whiskey-Inspired Cocktail Glasses
Awaz Glasses Feature Intricate Illustrations
Flavor-Fused Whiskys
The Glenlivet Rum and Bourbon Fusion Cask Selection is a Category-First
Artisanal Pour Bottles
The Polished Jar Has Introduced a New Line of Artisanal Pour Bottles
Refined Bourbon Bottle Designs
Bardstown Bourbon Co. Unveiled its New Core Packaging