In addition to providing an engaging aspect to a product's packaging or informing consumers on a brand's lifestyle vision, branded storytelling is an intriguing concept that's closely related to the the concept of provenance. When executed correctly, branded storytelling can be both a tool for educating people on a product's naturalistic origins and cultivating an emotional connection between the consumer and the brand.
Separately, branded storytelling is easily observed in the realm of marketing campaigns and immersive retail concepts. A winning example of this is a recent commercial spot for quick service restaurant chain Panera Bread. The emotive ad juxtaposes imagery of a farmer harvesting his crops with that of Panera dishes being prepared and a happy family diving into dinner together. In showcasing such an aspirational view, brands are able to communicate their standards around sustainable, organic food cultivation.
39 Examples of Branded Storytelling
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Emotive Food Packaging
This Rustic Packaging Range Uses Emotional, Story-Based Marketing
38
Folk Art Tequila Branding
Siempre Tequila is a New Craft Spirits Brand with Dynamic Packaging
37
Agricultural Alcohol Displays
This Rustic Jameson Retail Display Uses the Brand's Iconic Imagery
36
Cult Coffee Branding
This Coffee Bar Branding Channels Occult Imagery
35
Atmospheric Tea Branding
These Organic Teas are Labeled & Named After Environmental Elements
34
Exotic Snack Packaging
Cabo Chips's Updated Brand Identity References Tropical Travels
33
Rainforest Beer Merchandising
This Cardboard Retail Display for Latina Agave Beer is Jungle-Themed
32
Wild Fruit Juice Branding
This Chinese Beverage Packaging Design Features a Reference to Its Name
31
Anthropomorphic Beer Logos
These Beer Bottle Labels Feature Quirky Humanized Animals
30
Globe-Inspired Beer Displays
This Pallet Display for Heineken Matches the Brand's Imagery
29
Mythic Craft Brew Bottles
The Screaming Banshee Brew is Made by the Irish Craft Brewery Co
28
Hypnotic Fish Packaging
A 'Tuna for Kids' Product is Labeled with a Mesmerizing Scaly Illustration
27
Kiddie Herbal Teas
This Packaging Was Developed as a Fun Way to Present Tea for Kids
26
Viking-Branded Snacks
This Peanuts Packaging Design is Cartoony and Scandinavian-Inspired
25
Lighthouse-Inspired Wine Displays
This Wine Retail Display for La Merika References the Seaside
24
Season-Branded Beer Cans
These Beer Can Labels Use Doodles to Portray Each of the Four Seasons
23
All-Natural Modern Moonshines
This Mexican Distilled Liquor is Inspired by Moonshine
22
Surfing Skincare Bottles
Grisha Serov's Sun Care Product Concept Mimics the Shape of a Surfboard
21
Anecdotal Jerky Branding
The Sweet Meat Jerky Packages Each Tell a Unique & Personalized Story
20
Familial Pastry Packaging
Kolionasios Baklava Has a Cartoony Look That Appeals to Young and Old
19
Herbal Yogurt Branding
This Plastic Yogurt Packaging Design Features the Brand's Cat Mascot
18
Coastal Craft Brew Designs
These Lighthouse Brewing IPA Bottle Designs Exude Coastal Elegance
17
Grizzly Bear Beer Branding
Brooks Dry Cider Packaging Illustrates History Surrounding its Origin
16
Artisan Tuna Packaging
Line & Pole is a Tuna Brand Developed by Moxie Sozo for American Tuna
15
Whimsical Rhum Branding
Cane Land Distilling Company's Brand Identity is Fairy Tale Themed
14
Cinematic Beer Packaging
These Limited Edition Stella Artois Cans Show a Movie-Like Storyboard
13
Anime Beauty Masks
Loverecipe's Facial Treatment Masks Use Ingredients Like Peppers and Broccoli
12
Party Beer Packaging
Brucuta Features Playful Labels that Allude to Frivolity and Superstition
11
Seafood Diner Branding
Smack Lobster Roll Has a Visual Identity Inspired by Nova Scotia
10
Burglar-Branded Beer
This Criminal Beer Brewing Company Uses a Cartoon Burglar Mascots
9
Brutish Artisanal Jerky
The Kickstarter-Launched Savage Jerky Co Boasts Ferocious Branding
8
Farmland Beer Labels
The Stellies Beer Label Features an Illustration of the Joostenberg Farm
7
Whimsical Frozen Desserts Brands
This Frozen Desserts Brand Boasts a Renewed Brand Identity
6
Croquet-Inspired Vodka Branding
The Packaging for Brittains Vodka is an Extraordinary Affair
5
Gentlemanly Snack Branding
Lord Poppington's Popcorn Comes in a Variety of Artisan Flavors
4
Italy-Inspired Sauce Labels
Spring Design Partners Designed Sauce Labels to Mimic Italian Tones
3
Doodled Bovine Branding
This Drawn Dairy Packaging Has a Humorous and Artisanal Character
2
Cider Tree Drink Labels
This Colorful Rebranding Features a Contemporary Take on a Tree Design
1
Layered Liquor Labels
The New Labels on the Craigellachie Whiskey Bottle Layer Images & Text
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Storytelling-Forward Footwear Campaigns
Vans Unveils the Old Meets Knu Campaign
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Data Storytelling Tools
Yellowfin Offers Powerful Data Storytelling Capabilities
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Redesigned Bold Beer Brands
Peroni Received a New Packaging Design from Smith Lumen
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Celebratory Cartoon Beverage Branding
ShineWater Limited Edition Trolls Cans are Arriving Now
Authentic Mediterranean Food Brands
Wildfare Celebrates Mediterranean Flavors and Traditions
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Paper-Based Vodka Bottles
Absolut Vodka is Selling Paper-Based Bottles Commercially in the UK
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Slick Architect-Inspired Fashion Campaigns
The New Norse Projects Campaign Celebrates Delivery 2
Artisanal Bake-at-Home Loaves
Essential Shares Organic Bake-at-Home Bread in Innovative Packaging
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Branded Holiday Gifting Suites
Scotch Brand Created a Festive Suite for Wrapping & Packing Gifts
Redesigned Organic Brand Packaging
Albertsons Unveiled a New Packaging Profile for O Organics
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Storybook Recipe Experiences
The Magical Pantry Brings Recipes to Life Through Fables
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
AI Storytelling Platforms
Story.com Combines AI with Creativity for Limitless Possibilities
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Artfully Abstract Tequilas
Casa Obsidiana is Sold in Sculptural, Storytelling Decanters
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Collaborative Creative Writing Games
CrowdTales is a Multi-Player Continue-the-Story Game
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Artist-Designed Blenders
magic bullet's Artist-Designed Wraps Champion Creativity & Expression
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Independent Puzzle Mobile Games
Storyteller is a Game Launching Online to Netflix Platforms
Connected Fragrance Bottles
Two Bastille Fragrances are Now Bottled with Links to Digital Twins
Richly Flavored Beer Brandys
This Collaborative Beverage Offers An Appealing Blend Of Flavors
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Community-Supporting Business Models
Ben & Jerry's' 'Linked Prosperity' Model Drives Positivity
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Patriotic British Cereal Packaging
This Shredded Wheat Packaging Features the Union Jack
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Honey-Based Artisanal Brands
Bee Inspired® Embraces the Farm to Body® Philosophy
Child-Friendly Adaptive Storytelling
Zora Learning Teaches Kids to Read in More Engaging Ways
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Paper-Made Product Bundles
Mondi and ATS-Tanner Created Paper Bundle Packaging
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Playful Artist-Designed Skincare
The Isle Adventure by Innisfree Tells the Story of Ingredients
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Travel-Inspired Pretzel Packaging
Sabio's Snacking Passport Offers an Interactive Element
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Creatively Repaired Garment Collections
TOAST Emphasizes Sustainability in New Capsule
Personalized Bed Time Reading
BlissFable Lets Kids Be the Protagonists of Their Own Stories
Personalized AI Storytelling
MidReal Let's Users Create Interactive Stories with AI
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Sustainable Dairy-Branded Apparel
Organic Valley Releases a Collection of Sustainable Apparel
Gamified Plastic Bottle Journeys
Last Bottle Takes Users on an Informative After-Recycling Journey
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Keepsake Photo Books
Once Upon's Photo Books Offer a Narrative-Driven Approach to Memories
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Colorful Cannabis Brand Expansions
Jetty Extracts Makes the Move East as Cannabis Market Opens Up
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Entrepreneur Brand-Building Tools
IndieLogs Helps Founders Stand Out Through Personalized Profiles
Underrepresented Artist Snack Branding
The New SunChips Art Seen Packaging Celebrates 2023 Winners
Americana-Inspired Spring Fashion
Woolrich Presents Origin Stories: Americana for SS24
AI Storytelling Experiences
Stories By Angris Just Needs a Prompt to Create an Immersive Narrative
AI Map-Making Tools
MapStory is Perfect for Bloggers or Adventurers to Create Interactive Maps
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Cheeky Splitting-the-Bill Campaigns
Stella Artois Launches the Vamos Marcar Campaign
Affordable Off-Brand Products
Unitas Launches a New Own Brand Label Called Local Living
Nature-Inspired Collections
arcana Boasts a Series of Thoughtful Gifts for the Holidays
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Plant-Based Yogurt Travel Promotions
This Bio&Me On-Pack Promotion Offers a Free Holiday
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Secure Firearm Campagins
The Ad Council, Brady, and Densu Unveil the Safe Stories Campaign
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Seasonal Entertaining Campaigns
La Brea Bakery and Bread & Butter Wines Partnered for a Campaign
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic