From brand logos that have been cut down to the bare minimum, to beer bottles that go for a clutter-free look, minimalist branding is a prominent look in the world of marketing.
Instead of going for looks that take up the entire label of a bottle, many brand managers are featuring the complete opposite. Oftentimes, too much clutter can actually distract a person from what the brand and product is about, so keeping it simple is (at times), more attractive on the shelves. The design for RAW in Vancouver just features elegant text on the front and back, detailing the health benefits of the product. No label is used, so the colorful juice inside stands out and isn't cluttered with excessive branding details to distract consumers.
39 Examples of Minimalist Packaging
From Thin Brand Logos to Minimalist Fragrance Branding:
Jamie Danielle Munro — Apr 3, 2014 — Marketing
39
Minimalist Brand Makeovers
A2591 Simplifies Product Logos
38
Nutrition-Focused Branding
RAW by Lauren Nicole Foot Uses Text to Highlight Health Benefits
37
Minimalist Olive Oil Packaging
Koronaki Virgin Olive Oil is Revamped by Thomas Kiourtsis
36
Minimalist Monochromatic Logos
'Made in Japan' by Antrepo Strips Down Branding Aesthetic
35
Thin Brand Logos
These Well-Known Brands Are Transformed with Barely-There Minimal Logos
34
Minimalist Gourmet Branding
The My Olive Tree Product Packaging Modernizes Tradition
33
Minimalised Logo Departments
The Quiet Shop by Selfridges Dumbs Down Product Noise
32
Simplified Product Packaging (UPDATE)
Antrepo Design Industry Designs Minimalist Labels
31
Minimalist Iconic Candy Rebranding
Alyssa Phillips Does a Complete Packaging Redesign for M&Ms
30
Simplistic Fruit Packaging
Atipus Creates a Beautiful Brand Identity for Fruita Blanch
29
Delectable Brew Branding
Plain T Packaging Reserves All the Frills for the Tea's Flavor
28
Minimalist Beauty Branding
Cure Life Packaging Asserts That Less is More for the Buyer
27
Minimalist Packaging
'Milk' by Darren Custance Keeps Things Simple
26
Bare Bones Meal Branding
The Good Food Packaging is as Simple as the Product's Ingredients
25
Simple Stripped-Down Labels
The New Ikea Food Packaging is Minimal and Literal
24
Minimalist To-The-Point Branding
The All About Tea Labels are Clean and Simple
23
Dairy-Disguised Alcohol
Undercover Wine Packaging Has an Understated Look for Easy Delivery
22
Minimalist Symbolic Beer Bottles
Tiqo Packaging Uses a Graphics and Text Hybrid for a Unique Logo
21
Plainly Packaged Java
Other Coffee Branding Takes the Basic, Direct and Minimalist Approach
20
Bare Beverage Branding
Naked Foods Packaging Strips Down to Communicate the Essentials
19
Pint-Sized Branding
The TVN Channel Campaign Puts Famous Logos on the Short List
18
Minimalist Beer Bottles
The Heineken Icone Pure Packaging Keeps it Simple with White
17
Minimalist Designer Cases
Give Your Phone Some Style with these Stussy iPhone Covers
16
Shapely Numeric Bottles
These Proactiv Solution Bottles Are Beautifully Numbered
15
Minimalist Aromatic Branding
The Air Aroma Line Stands Out Due to Its Minimalist Package Design
14
Simplified Foliage Branding
Ellie Tea Packaging Features a Perfect Symbol to Illustrate its Image
13
Minimalist Baking Branding
Hyperakt Creates a Solid Brand Identity for Sullivan Street Bakery
12
Sweetly Simple Branding
Gibbs Honey Packaging Embodies the Basics of Product and Producer
11
Minimalist Repackaged Sodas
Turner Duckworth Gives Diet Coke a New Look
10
Minimalist Milk Branding
Cute Concept Packaging by Michela Monterosso for Flavored Milk
9
Minimalist Organic Packaging
The Aero Concept Line is Clean, Sleek and Playful
8
Minimalist Fragrance Branding
The So Nude Eau de Toilette Bottle Design Embraces Simplicity
7
Minimalist Bonbon Bars
St Gallen Chocolate Packaging Keeps it Sweet and Simple
6
Minimalist Beer Branding
The Wild Winter Ale Graphics by Bedow for Mikkeler Embrace Simplicity
5
Ultra Minimal Booze Branding
Kings County Distillery Puts Simple Labels on Its Moonshine
4
Minimalist Remastered Olympic Logos
The Pyeongchang 2018 Olympic Logo Remasters the Olympic Rings
3
Oriental Minimalism Branding
The Oriental Collection by Yves Saint Laurent Exudes Sophistication
2
Bare-Bones Chocolate Branding
Kyla Tom Packages Sweets in the Most Minimalist Manner Possible
1
Transparent Minimalist Packaging
Hand Crafted Maple Syrup is See-Through
Related Ideas
Critical Rebranded Iconic Labels
Honest Corporate Logos Offer Truthful Analysis of Brand Messaging
Minimalist Gourmet Branding
The My Olive Tree Product Packaging Modernizes Tradition
Chalkboard Brew Bags
Delilah DIY Hamper Packaging Lets Retailers and Customers Get Creative
Handy Coffee Cups
The + 4.5 Paper Cup Integrates a Handle and an Implement for Manual Mixing
Comically Honest Brand Art
Clif Dickens Takes Popular Brands and Gives Them Fitting Slogans
Bold Graphic Bottles
52 North Branding Pops With Monochromatic Letterpress Print
See-Through Beer Cans
Naked Premium Beer Packaging Provides a Look at the Product Inside
Nostalgic Lunch Bag Branding
Bean House Packaging has a Freshly Parceled Parisian Appeal
Simplified Snack Packaging
Just Bar Branding Keeps its Image as Straightforward as its Ingredients
Vividly Vandalized Wine
The Invivo Wines Graffiti Packaging is Edgy and Modern
Modern Athletic Editorials
The Toni Garrn for Interview Germany Sweats it Out in Style
Octahedral Infusion Branding
Senba Tea Packaging Has Great Dimension that Alludes to its Flavor
Adoringly Doodled Branding
Mama Sopa Packaging was Illustrated Lovingly with Care for Cleanliness
Remixed Brewery Branding
The Heineken Future Bottle Remix Challenge Revamps the Iconic Beer
Boxy Branded Beers
The Heineken Cube Concept is Intoxicatingly Intriguing
Iconic Coffee Cup Makeovers
Starbucks Unveils Its Sophisticated New 2013 Starbucks Holiday Cups
Voluptuous Infusion Branding
Bolu Tea Packaging Stacks for an Elegant Display of Exquisite Flavors
Sweetly Illustrated Branding
ICA Gott Liv Packaging Illustrates What Makes a Healthy Lifestyle
Pop Culture Toy Photography
Dale May's LEGO Wars Series is Nostalgic and Playful
Contemporary Crested Packaging
Coffee House London Branding Seeks New Customers with Old Imagery
Elegant Minimalism Branding
This March Pantry Packaging Boasts Clean Design Details
Authentic Italian Pasta Branding
The Gourmet Branding Designed for Pastosa Ravioli is Stylish
Bagged Booze Branding
Leuven Beer Packaging Greatly Increases the Portability of Your Pale Ale
Chalk Print Bakery Branding
Two Hands Bread Packaging References the Casual Signage of Kiwi Delis
Enchanting Illustrated Branding
Stories of Greek Origins Comes to Life with Scrumptious Cartoons
Blanche Embossed Branding
Equator Design Beer Packaging is All About Texture and Tactility
Organic Motif Merchandizing
Domaci Caj Tea Packaging is Infused with Lively Forms of Loose Leaf
Urbane Bottle Branding
Lawyer's House Wine Packaging Suits Up with a Sophisticated Sticker
Intergalactic Rebranded Posters
Barn Bococks Has Combined Star Wars With Famous Brand Logos
Luxury Auto Fragrance Launches
The New Bentley Perfume Will Enhance Luxury Driving with Scent
Scent Tailoring Perfumes
Commodity Premium Fragrances are Simple and Affordable
Cultural Beverage Branding
These Coffee Cups by Alex Litovka Embrace Stereotypes
Bound Rope Branding
Mercator Beer Packaging Makes Use of Maritime Merchandizing
Communist Branded Logos
These Logos Reimagine Capitalist Companies with Communist Slogans
Creative Dairy Branding
Milkin' It Packaging is as Stimulating Visually as its Contents Taste
Flower Bed Brew Branding
T Packaging by Maria Nestles Every Infusion into a Delicate Floret
Sweet Symbolic Branding
Helt Honey Packaging Uses a Pattern of Graphics to Illustrate its Contents
Enchanting Christmas Cups
Panera Bread Holiday Branding Celebrates the Symbols of Yuletide
Lumber Hive Branding
Bzzz Armenian Honey Packaging References its Contents' Natural Quality
Fashionable Brew Branding
COBAG Coffee Packaging Features a Range of Styles for Different Tastes
Affectionate Infusion Branding
Love in a Cup Tea Packaging Embodies an Adorable Warmhearted Design
Avian Logo Mashups
Yakushev Grigory Combines Popular Logos with 'Angry Birds' Characters
Masterpiece Product Marketing
Claramunt Olive Oil Packaging Embodies the Image of a Work of Art
Fashionable Pop Packaging
The Coca-Cola x Marc Jacobs 3 Bottle Set Celebrates Iconic Style
Landscape-Loving Branding
Helea Olive Oil Packaging Employs Lovely Savory Symbolism
Message Filled Coffee Cups
Caribou Coffee Introduces Life Encouraging Coffee Cups
Quirkily Bearded Brew Branding
Wonton Brewery's Beer Bottle Labels Have Distinct Personalities
Endearing Animal Branding
Pediatric Babe Packaging is Clean, Crisp and Utterly Adorable
Sleeveless Coffee Cups
Salih Kucukaga Designs Beverage Holders that are Innately Heat Resistant
Minimalist Disney Posters
These Clean-Cut Disney Posters are Effective Despite Their Simplicity
Transparent Purse-Shaped Fragrances
The Charlotte Olympia Perfume Bottles Resemble Chic Clutches
Bold Tetris Branding
BAU Building Materials Packaging Iconically Suggests its Contents' Purpose
Cruelty-Free Cosmetics
Human Nature Products Offer Fair Trade Skincare Items for Men and Women
Winsome Windowed Cartons
Leafy Tea Packaging Opens Up to a Colorful World of Delicate Flavors
Circle-Based Bottle Branding
9 Suns Wine Packaging Appropriates Myth for Magnificent Merchandizing
Typographical Booze Branding
Helvetica Beer Packaging Appeals Editorial-Inclined Graphic Designers
Bold Eye-Catching Branding
B.Seen Eyecare Packaging Makes the Purpose of the Product Obvious
Lumber Lid Branding
Savannah Bee Honey Packaging Exudes the Beauty of Product and Production
Scaly Chromatic Packaging
The 'Duo Bath Product Packaging by Nora Renaud is Vibrant
Bottle-Like Beverage Branding
Frai Packaging Copies the Shape of Jars by Cardboard Construction
Gatsby Inspired Beauty Branding
The BeneFit Art Deco Collection Tributes the Literary Classic
Materializing Ice Merchandizing
The Coca-Cola Chill Activated Can Indicates the Drink's Ideal Temp
Historic Handcrafted Olive Oils
Kekliktepe Olive Oil Pairs History with the Finest Flavors
Lighthearted Highway Branding
Flaminio Olive Oil Packaging Sets Delightful Scenes to Entice Buyers
Loud Beverage Branding
Leticia Saenz Tea Packaging Uses Text and Color to Express Powerful Flavor
Geeky Scented Candles
These Candles from ThinkGeek Will Encourage Geek Romance
Beauty-Boosting Beverages
FIX Anti-Aging Formula Will Improve Hair, Nails & Skin
Soviet-Inspired Booze Branding
The ABSOLUT Moscow Bottle Design Shows National Pride
Dairy-Adopted Branding
Creamwheat Packaging Appropriates the Iconic and Nostalgic Milk Carton
Pastoral Paradise Branding
Volim Honey Packaging Paints a Picture of its Wholesome Rural Source
Bean-Made Booze
The Sixpoint Brewery 3Beans Beer Will Change Your Perspective
Love Letter Chocolate Branding
The Alois Dallmayr Packaging is Sealed Like a Sweet Note
Browser-Inspired Editorials
Viktorija Pashuta Translates Internet Browser Icons into Fashion
Fragrance-Filled Postcards
The 'Food Printer' Shares Food with Friends Across the World
Kingly Booze Branding
Zege Belgian Beer Packaging Moves Up the Marketing Hierarchy
Elementary Handyman Branding
Hamy Tools Packaging Adopts an Endearing Image That's Unexpected
Cootie Catcher Cartons
Tea Smile Packaging is Playfully Assembled Origami-Style
Popping Polkadot Branding
House by John Lewis Packaging Has a Punch to Appeal to Shoppers
Athlete Payout Infographics
The Olympic Medalist Money Chart Explores How Much Winners Take Home
Embossed Pharmaceutical Branding
Attila Acs' Medicine Packaging is More Eye-Catching Than Clinical
Modernized Traditional Branding
Mrs. Weinstein's Toffee Merges the Old with the New
Beautifully Bottled Infusions
Paromi Tea Packaging Looks Refined in Matte Glass Bottles
Matte Multicolored Bottles
Thise Mejeri Packaging Has a Soft Texture with a Stimulating Spectrum
Paisley-Patterned Branding
Tea India Packaging Exudes Exotic Flavor Through Color and Mango Motifs
Sketched City Wrappers
Kit Kat Cities Packaging Features Doodles of Three Marvellous Metropolises
Vibrant Hot Sauce Branding
VIBE Hot Sauce Stands Out with Unexpected Hues
Gourmet Dog Food Packaging
Robot Food Re-Brands Duchess & Rover to Exude Elegance
Aromatically Alluring Ads
The Dunkin’ Donuts Flavor Radio Wakes You During the Morning Commu
Intimate Coffee Commercials
McDonald's Full Bean Coffee Suits Any Occassion
Air-Freshening Fixtures
The Nature-K Pendant Lamp Positively Affects Your Sense of Sight and Smell
Olympic Lunar Captures
The 'Full Moon Rises at Tower Bridge' Photos are Captivating
Aromatic Candy Purses
Look Absolutely Irresistible with the Scented Chocolate Handbag
Theatrical Alcoholic Beverages
The TicketyBrew Beer Takes Cues from the Stage
Organic Aromatic Fresheners
The Retaw Fragrance Car Tags Combine Unconventional Ingredients
Heart-Shaped Cheese Branding
Elmwood Revamps Anchor Cheddar with a Comforting Design
Illustrated Aroma Branding
Twinings Pyramids Tea Packaging Visually Suggests its Flavors
Iconic Ingredient Branding
Scrumptious Loukoumi Packaging Features Repeated Palatable Patterns
Bagged Bottle Branding
Didino Olive Oil Packaging References the Harvest of the Pitted Fruit
Earth-Scented Cleansers
These Creative Soap Fragrances Allow You to Get Back in Touch with Nature
Fruit-Topped Lotion Bottles
This Korean Cosmetic Brand Uses Cute and Compact Packaging
Roll-On Lotion Applicators
This Product Makes Lotion Application Easier and More Effective
Minimalist Fragrance Branding
The So Nude Eau de Toilette Bottle Design Embraces Simplicity
Merged Emblem Branding
Figula Winery is Reinvented with the Coat of Arms of Two Areas
Elaborately Patterned Infusions
Alishan Tea Packaging Manages to Strike a Clarified Complexity
Minimalist Soccer Team Crests
The Minimalist Soccer Team Logos are Straightforward Yet Poignant
Mod Molecular Marketing
Cetaphil Packaging Bonds Science and Design for a Beautiful Product
Bold Floral Branding
Orla Kiely Toiletries Packaging Bears Her Beautiful Geranium Motif
Distressed Ticker Vino Branding
The Black Heart Brewery Packaging is Rustically Romantic
Social Sporting Event Statistics
This Olympics Social Media Infographic Breaks Records
Content-Sharing Coffee Cups
The Concept Behind 'PositiviTea' is That Tea Fixes Everything
Decadent Dog Food Branding
Naturea Puts a Gourmet Spin on Its Delicious Dog Food Branding
Bagged Beverage Packaging
82go Purely Portable Water is Eco-Friendly and Easy to Drink
Fat-Burning Olympian Guidelines
The Olympic Athlete Calorie Infographic Details Exertion
Inspiring Athlete Singalongs
Athletes Channel Queen in the Adidas Team GB 'Don't Stop Me Now'
Moisturizing Air Infusers
The Broksonic Hybrid is an Ultrasonic Cool Mist Humidifier and Diffuser
Dressed Up Operating Systems
The Halloween Android Robot Tries on Different Costumes
Posh Perfume Clips
The 'Inside Chanel N°5' Film Goes Behind the Scenes
Masculine Scented Candles
The L'Ascari ManCandles Offers Gentleman a More Manly Fragrance
Copper-Dipped Wine Packaging
The Dames Laboure-Roi 2010 Design by Fifty3 Has a Mysterious Look
Olympic Consequence Videos
‘The Dark Side of the London Olympics’ Vice Documentary
Patriotic Gratitude Beers
The 50 Back Beer Company Donates Profits to Veteran Support Charities
Flash Drive Air Fresheners
The 'Aroma Style USB Stick' Diffuses Bad Odors
Kaleidoscopic Sport Pictograms
The 2014 Winter Olympic Games are Prepping with Psychedelic Images
Anti-Acne Packaging
The 'Interapothek' Facial Cleanser Packaging Seems to Wipe Away Blemishes
Northern Promotion Branding
This Design by 'By North' for Mack Isbjorn Pays Tribute to the Cold
Patriotic Sporting Flowcharts
The 'Are You Watching the Olympics' Chart is Hilarious
Graphic Scented Door Signs
Original Fake retaW Room Tags Enhance the Experience of Your Pad
Parisian Themed Fragrances
The Joya and Izzue/I.T. Home Scent Collection is Delightful