These April 2018 editorial trends cover a diverse range of campaigns that aim to communicate a sense of uniqueness by showing consumers why a particular brand's designs standout among its competitors, or to simply highlight a photographer's artistic vision.
Perhaps the most powerful campaign that's featured comes from Getty Images, which created an initiative called Repicturing Homeless to challenge the problematic social perceptions that tend to follow those who live without permanent shelter. The images that comprise the campaign show those of the Dusseldorf homeless community in business attire and in office settings. With this, Getty images portrays the subjects of the images in a way that highlights the need for more resources that help the area's homeless access employment opportunities that are suitable.
Top 60 Editorial Trends in April
From Playful Purse Imagery to Miami-Inspired Fashion Photography:
Riley von Niessen — Apr 28, 2018 — Fashion
56
Prague Streetwear Photography
Thomas Habr Attended Fashion Week to Capture Those in Attendance
55
Chromatic Pop Art Lookbooks
Champion Promotes Its Colorful and Tie-Dye Collection for 2018
54
Seoul Streetwear Photography
This Fucking Young! Exclusive Spotlights Seoul Fashion Week
53
Fully Digital Models
Shudu is a Project by Photographer Cameron James-Wilson
52
Urban Tourist Fashion Lookbooks
Engineered Garments's 2018 Editorial is Filled with Social Cues
51
Celebrity-Centric High Fashion Editorials
The Kim Kardashian Photoshoot for OODA is Fierce
50
Punk Street Culture Fashion
The Spring/summer 2018 Editorial by PLEASURES is Sketchy and Youthful
49
Logo-Obsessed Beauty Portraits
Girl on Kicks' 'Logo Craze' Story Boasts Sneakerhead-Approved Looks
48
Farewell Fashion Editorials
Vogue Highlights Christopher Bailey's Achievements with Burberry
47
Surf Culture Streetwear
Surf is Dead Embraces Far-Out Oversized Fashion Line for Spring
46
Sensual Summer Eyewear Campaigns
RETROSUPERFUTURE Boasts Provocative Photos Via Its SUPER Imprint
45
Cheery Celebrity-Centered Campaigns
Britney Spears Models the Spring/Summer 2018 Kenzo Campaign
44
Youthfully Natural Photoshoots
Stefan Zschernitz's Photographs Pertain a Certain Poetic Quality
43
Dystopian Cyberpunk Fashion Collections
Crime x Punishment's Line Hints at Sci-Fi & Subcultures
42
Vibrant 90s-Inspired Streetwear
The Bodega Spring/Summer 2018 Collection Honors a Nostalgic Era
41
Over-Branded Streetwear Fashion
Mastermind WORLD Showcases Its Branded Apparel in New Editorial
40
Typographic Fashion Capsules
KAIZEN Drew Inspiration from Asian Typography for Summer/Spring 2018
39
Futuristic Simple Sneaker Editorials
This New Camper Campaign Promotes the Brand's 'Helix' Model
38
Identity-Challenging Visual Campaigns
The 'Repicturing Homeless' Initiative is Community-Driven
37
Transparent Fashion Editorials
The Ones 2 Watch 'Berlin' Series Features Plastic Statement Pieces
36
Pearl-Accented Beauty Portraits
BEAUTY SCENE's 'Candy Perfume Girl' Story is Shot by Cesar Ochoa
35
Berlin Street Fashion Lookbooks
BEINGHUNTED Channels Art and Culture for Spring/Summer 2018
34
Dynamically Fashionable Editorials
Y-3's Spring/Summer 2018 Lookbook is Shot in Black & White
33
Surf-Inspired Denim Lookbooks
Levi's Taps into Japanese Surf Culture for Spring/Summer Collection
32
Contemporary Middle Eastern Fashion
The Kalyah Spring/Summer 2018 Collection is Effortlessly Chic
31
Humane Exercise Campaigns
Reebok Taps into Gal Gadot for Its 'Be More Human' Campaign
30
Miami-Inspired Fashion Photoshoots
Kinfolk & Barneys NY Created an Ethereal Fashion Editorial
29
Comfort-Focused Streetwear Collections
'Planetary Movement' by Perks and Mini Boasts Boxy Designs
28
Boldly Alternative Street Fashion
KIDILL's Fall/Winter 2018 Emphasizes Music Genres & Subcultures
27
Retro Tech-Themed Sneaker Editorials
The New Balance ML574 Was Promoted with Nostalgic Imagery
26
Cheeky Footwear Editorials
Slam Jam Launches a Photoshoot in Celebration of Air Max Day
25
Playful Purse Editorials
KARA and John Yuyi Have Released a Whimsical Editorial
24
Gritty Cult Fashion Collections
UNDERCOVER's 2018 Offerings are Highlighted in a Grungy Editorial
23
Plastic-Covered Fashion Editorials
The 'doublet' SS18 Range Features Styles in Plastic
22
Highly Androgynous Fashion Runways
The DRESSEDUNDRESSED Presentation Boasts Skimpy Designs
21
Avant-Garde Russian Menswear
ZA_ZA Debuted a New Collection During Fashion Week
20
Rebranded Curvy Fashion Campaigns
Simply Be Recently Upgraded Its Site and Its Selection
19
Moody Grunge Editorials
The Ones 2 Watch 'Hidden Depths' Series is an Homage to 90s Style
18
Timeless Unisex Collections
IISE Debuts Its Collection 006 in a Subdued Lookbook Feature
17
Candid Skateboarder Portraits
This Pat Supsiri Photo Series Spotlights Beach-Ready Menswear
16
Angsty Youth Fashion Editorials
HBX's Latest Photoshoot is Fragmented and Experimental
15
Greasy Rockabilly Fashion Collections
UNDERCOVER & Cream Soda Channeled the 50s for SS18
14
African Culture Streetwear
Bephie x No Sesso Celebrates Women of Color & the LGBTQ+ Community
13
Graphic-Heavy Grunge Fashion
Psychic Heart's 2018 Line is a Staple of Underground Fashion
12
Exclusive Women's Military Fashion
This New KITH Military-Inspired Line Boasts Modernized Classics
11
Moody Fashion Collections
Helder Vices Launches a Grungy Lookbook for Fall/Winter 2018
10
Candid Cape Town Editorials
Daily Paper Shot its 'Transcend Borders' Editorial in South Africa
9
Punk-Influenced Editorials
The RHUDE Spring/Summer 2018 Editorial is Inspired by Punk and Grunge
8
Japanese Actor-Backed Editorials
GRIND Magazine Shows sacai's SS18 Editorial with Yōsuke Kubozuka
7
Peacock Fashion Motifs
ALBACHT Boasts the Inspired Design of a Talented Recent Graduate
6
Reggae-Inspired Graphic Tees
Butter Goods' First 2018 Drop Has Graphics & Color-Block Windbreakers
5
Identity-Themed Magazine Editorials
Sauvage Magazine Explores Personal Meanings in 'Alter Ego'
4
New York-Centric Apparel
New York Vibes are Channeled For The Good Company's Spring/Summer Line
3
Stylish Female-Centric Lookbooks
Mischief's Spring/Summer 2018 Lookbook Was Inspired by Women
2
70s Vegas-Themed Lookbooks
The A KIND OF GUISE Spring/Summer 2018 Lookbook Was Shot in Nevada
1
Americana-Inspired Spring Capsules
The Latest Brownstone Collection Infuses Japanese Fabrication
Related Ideas
Portrait-Style High-Fashion Campaigns
Givenchy's Resort 2026 Line Appears Effortlessly Elegant
High-End Beauty Campaigns
The La Beauté Louis Vuitton Campaign Debuts With a Bold Vision
Layering-Forward Luxury Fashion Capsules
Prada Presented Its Fall 2026 Ready-To-Wear Collection
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Sponteneous Beach Club-Inspired Campaigns
Casablanca Debuts the Beach Club 2026 Campaign
Fitness-Informed High Fashion Editorials
The Balenciaga Pre-Fall 2026 Collection is Dynamic
Connection-Focused Luxury Fashion Campaigns
The Salvatore Ferragamo Holiday 2025 is Heartwarming
GenAI Fashion Campaigns
Desigual x Neural Fashion Launched an Editorial with AI-Generated Garments
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Limited-Edition City-Inspired Capsules
Marc Jacobs Reimagines 'The City Capsule Collection'
Cinema-Inspired Fashion Campaigns
Brunello Cucinelli Released Cinema Meraviglia for the Holidays
Racy Lingerie Campaigns
Agent Provocateur Has Unveiled Its Autumn 2025 Promotional Campaign
Parisian-Inspired Fashion Campaigns
The Chanel Fall 2025 is Elevated and Captivating
Picturesque Literature-Inspired Fashion Campaigns
Christian Dior Presents Its Fall 2025 Campaign
Circular Runway Fashion Events
eBay Endless Runway Brings Pre-Loved Styles to Fashion Capitals
American Aesthetics-Focused Fashion Capsules
The Coach Spring 2026 Collection is Chic
Meadow-Inspired Fashion Campaigns
Chloé Debuts the Fall 2026 Advertising Campaign
Chic Technique-Forward Fashion Lines
Tory Burch Fall 2026 RTW Capsule Explores History and Utility
Enigmatically Suspenseful Fashion Campigns
Tom Ford Presents Its Fall 2025 Advertising Campaign
Tennis Brand Global Campaigns
Lacoste Relaunched Its 'Life Is a Beautiful' Sport Campaign
Delicate Material-Inspired Fashion Lines
The Gabriela Hearst Resort 2027 Exudes Timeless Elegance
Nature-Inspired Luxury Fashion Collections
Michael Kors Spring 2026 Campaign Film is Eye-Catching
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Cinematic Holiday Collection Campaigns
The Tod’s Holiday 2025 Collection Taps the Orient Express
Ultra-Luxurious Resort Campaigns
The Chanel Resort 2026 Ad Campaign is Laidback and Sophisticated
Cosmopolitan City-Inspired Fashion Capsules
Chanel Debuts the Métiers D'art 2026 Collection
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Nostalgically Shot Fashion Campaigns
Celine Debuts Its Pre-Fall 2026 Advertising Campaign
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
City-Themed Luxury Fashion Campaigns
Burberry’s Back to the City Campaign Celebrates London
Panda-Inspired Sport Campaigns
Panda Station Dresses Panda Statues in Tracksuits for an Activation
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
Actress-Supported Footwear Campaigns
Jimmy Choo Partners with Sydney Sweeney on Its New Campaign
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Fashion Campaign Imagery
The Vivienne Westwood FW26 Campaign is a Seasonal Fashion Campaign
Cinematic Campaign Posters
Nike 2026 World Cup posters frame national teams through film-styles
Journey-Inspired Fashion Collections
Isabel Marant Has Released the Spring 2026 Campaign Film
Sun-Soaked Youthful Fashion Campaign
PACSUN Shoots Its Spring 2026 Capsule in Sun-Soaked Locations
Sophisticated Luxury Fashion Campaigns
Louis Vuitton Taps Jennifer Connelly for Latest Campaign
Portrait-Inspired Luxury Campaigns
The Balenciaga Heart and Body Campaign Taps Brand Ambassadors
Youthfully Elegant Spring Capsules
Roger Vivier Unveiled its Parisian-Centric SS26 Campaign
Paper Leather-Inspired Fashion
Frame's Fall 2026 Ready-To-Wear Collection is Chic and Eye-Catching
Playful Tennis-Inspired Fashion Campaigns
Gucci Debuts the Original Sinner Campaign
Dessert-Shot Fashion Campaigns
Stella McCartney's Summer 2026 Campaign is Shot in Qatar
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
Cultural Campus-Shot Ad Campaigns
Loro Piana Launches an Intergenerational Collection
Connection-Centered Bag Campaigns
Kate Spade's Spark Something Beautiful Stars Gen Z Icons
Urban Metropolis-Inspired High-End Fashion
The Gucci NY Capsule Captures the Ethos of the City
Celebrity-Backed Luxury Menswear Campaigns
Louis Vuitton Taps Jeremy Allen White and Pusha T
Creatively Shot Footwear Campaigns
Christian Louboutin Releases the Creative Spring 2026 Campaign
Italian Summer-Ready Luxury Campaigns
TOD'S Released the Vacanze Italiane 2026 Campaign
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Glamorous Summer Fashion Campaigns
Gucci Debuts Its Latest Campaign — 'Gucci Monte Carlo'
Sophisticated Cinematic Ad Campaigns
Church’s Fall 2026 Advertising Campaign Taps Theo James
Influencer-Supported Worldwide Promotional Campaigns
GUESS? Taps Chiara Ferragni for Its Campaign
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Artistic Celebrity-Fronted Fashion Ads
Alaïa Partners with Hailey Bieber for Archetypes Ad
Celebratory Luxury Fashion Shoots
Loewe Taps Talia Chetrit for Its 180th Anniversary Campaign Film
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Curated Newspaper Storefronts
Shreeji Unveiled 'The Village News' as an Offline Summer Ritual
Intimate Spring Fashion
The Louis Vuitton Spring/summer 2026 Collection Explores Privacy as Luxury
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Urban-Inspired Outwear Campaigns
Moose Knuckles is the 'Pulse of the City' for Fall/Winter 2025
Celebrity-Backed Luxury Jewelry Campaigns
Tiffany & Co. Runs an Ad with Natalie Portman
Venice-Bound High-Fashion Campaigns
Bottega Veneta Boasts Its Pre-Fall 2026 Ad Campaign
Mobile Luxury Boutiques
Mytheresa Tours the Hamptons with a Curated Mobile Boutique
French Luxury-Focused Fashion Capsules
Ricardé Paris Embraces 1950s-Inspired Silhouettes
Emotion-Led Household Brand Campaigns
Royale’s ‘There for All’ Campaign Emphasizes Daily Moments
Actor-Supported Resort Capsule Campaigns
Louis Vuitton Spotlights Its Men's Resort 2026 Capsule
Geologically Inspired Fashion Capsules
The Etro Fall 2025 Magma Line is Stunningly Chic
Artist Printed Luggages
Aurel Schmidt x PORTER Applies Original Illustrations on Four Bag Styles
Seasonal Photography Showcases
International Photography Exhibition Opens at Saatchi Gallery
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
Museum-Inspired Spring Fashion Capsules
Pacsun is Partnering with the Metropolitan Museum of Art
Theatrically Informed Indoor Fashion
The Louis Vuitton Spring 2026 RTW Collection is Chic
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
British Countryside-Inspired Holiday Campaigns
The Miu Miu Holiday 2025 Campaign is Sophisticated
Running Footwear Showrooms
The Brooks Spring/Summer 2027 showroom previews upcoming footwear
Celeb-Endorsed Eyewear Campaigns
Chanel Released the Summer 2026 Eyewear Campaign
Summer-Ready Contemporary Fashion Films
COS Summer 2026 Campaign Film Spotlights Materials
Holiday Handbag Campaigns
Marc Jacobs Unveils Iris Law as the Face of its Resort 2025 Campaign
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Polo Shirt Marketing Campaigns
U.s. Polo Assn. Launches a Global Campaign Highlighting Its Origins
Global Misinformation Campaigns
Reuters Utilizes AI for 'Pure News, Straight from the Source'
Hospitality Home Decor
Marriott Design Shop Launched Hotel-Inspired Furniture
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Collective Brand Identity-Promoting Campaigns
Gucci Showcases the La Famiglia Campaign
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Nostalgic English Country Vignettes
Church’s Taps Theo James for Second Footwear Instalment
Ultra-Elegant Holiday Fashion Campaigns
Stuart Weitzman & Keke Palmer Present 'Life of the Party'
Countryside-Inspired Fashion Campaigns
Burberry Launched Its Escape to the Countryside Campaign
Magazine-Style Fashion Columns
The Fold-er by Zara Shares Curations & Insights from Tastemakers
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Optimistic Fashion Brand Runways
Lilly Pulitzer Celebrated Its 'Brand Homecoming' in Florida
Parisian-Inspired Holiday Campaigns
Louis Vuitton Names Its 2025 Campaign Le Voyage Des Lumières
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
Actress-Backed Handbag Collections
Prada Spotlights Its Galleria Handbag Collection
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Designer-Led Spring Campaign Films
Giorgio Armani Launches a Spring 2026 Campaign Film
Modernized Heritage-Style Campaigns
Brooks Brothers Launches the 'Make It Yours' Campaign
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
New Bourgeoisie-Inspired Campaign Films
Fendi Boasts the Resort 2027 Collection Film
Transformational Fashion Campaigns
PARCO Summer 2026 Campaign Explores Identity Through Movement
Monochrome Fashion Campaigns
JiyongKim FW25 Campaign Explores Stark Light and Layered Silhouettes
High-End Men's Footwear Editorials
JB Ander Was Spotlighted in MOD Magazine
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Modern Life-Inspired Fashion Campaigns
Noon by Noor Recently Introduced Its Fall 2026 Collection
Anti-Bias Fashion Unveilings
Primark Created "Kim Parr" to Challenge Preconceptions
Self-Expression Retail Campaigns
Tillys Marked Ten Months of Its Discover Your Style Campaign
Pixelated Runway Displays
Fendi Works Together with Marc Newson for a Dynamic Set at Ss26
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Cinematic Fashion Campaigns
Alessandro Michele's Fall 2025 Campaign for Valentino is Alluring
Effortless Urban Campaigns
Hailey Bieber Fronts DKNY's Fall 2025 Campaign with Timeless NY Style
Shoppable Swimsuits
Sports Illustrated Launches Its Shoppable Swimsuits
Modern Travel Collaborations
American Express and STAUD Launch a Resortwear Collection
Artful Anniversary Magazines
Acne Paper Issue 21 Autoportrait Reflects on 30 Years of Acne Studios
Invigorating Spring-Ready Fashion Campaigns
Veronica Beard's New Campaign is Called Spring Forward
Striking Desert-Inspired Fashion Films
Jimmy Choo Showcases the Natural Reflection Capsule
Leather Goods-Focused Holiday Campaigns
Delvaux Debuted an Elevated Holiday Campaign This Year
Beauty Professional Ambassadors
IMAGE Studios Launches Ambassador Program for Beauty Leaders
Fashion Campaign Series
PARCO Fall/Winter 2026 Campaign Explores "NOSTALGIC FUTURE"
Elevated Casual Fashion
RetailMeNot Spotlights Capri Pants as a Versatile Summer Staple
British Autumn Campaigns
Burberry Debuted Its Soccer-Themed 'A Good Sport' Collection for Fall
Whimsical Soccer-Themed Illustrations
Visa Commissions Art in Connection to FIFA World Cup
Local Shop Portrait Campaigns
Coca-Cola Highlights Bosses Campaign Celebrating 125 Years in UK
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Courtroom-Style Campaigns
CHIMI's the Trial Spring Summer 2026 Examines Performative Culture
Brand Identity Studios
The Media Hous Builds Portfolios And Brands For Market Visibility
Community Fashion Events
Free People Hosts a Charitable Summer Gathering with Film and Activities
Perception-Focused Tile Capsules
PRIME and COTTO Wow Visitors at Coverings 2026
Multilingual Media Expansion
L'OFFICIEL Expands Chinese-Language Editions Across Asia
Anniversary-Celebrating Runways Shows
Erdem New Capsule is Titled 'The Imaginary Conversation'
Retail Media Leadership Communities
RETHINK Retail Launches Executive Media in Retail Community
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
Creative Protest Archives
Pocket Protests Showcases Global Creative Resistance Against Fascism
Star Studded Luxury Campaigns
Emma Stone and Hoyeon Star in a Campaign Celebrating Modern Elegance