eBay Endless Runway Brings Pre-Loved Styles to Fashion Capitals
Laura McQuarrie — September 11, 2025 — Fashion
References: ebayinc
Fashion runways showcase what’s new and next, but each season moves fast, with the latest styles quickly replaced by what comes after, and the eBay Endless Runway is a circular fashion initiative that gives pre-loved fashion time in the spotlight. For the first time, over a dozen leading designers from all four fashion capitals–New York, London, Milan and Paris–are incorporating pre-loved pieces into their S/S2026 runway shows. Participating designers include Moschino, ERDEM, Institution by Galib Gassanoff, and more.
eBay will host its own live, shoppable eBay Endless Runway shows in New York and London, streaming on Instagram and on eBay Live, so that fashion fans can pick up pieces in real-time, and support the circular economy.
eBay will host its own live, shoppable eBay Endless Runway shows in New York and London, streaming on Instagram and on eBay Live, so that fashion fans can pick up pieces in real-time, and support the circular economy.
Trend Themes
1. Circular Fashion - The emergence of runway shows featuring pre-loved garments highlights a shift towards sustainable fashion consumption where innovation thrives in upcycling and reutilization.
2. Live-shoppable Fashion Events - The integration of live-streaming with e-commerce during fashion events opens up new avenues for real-time consumer engagement and immediate purchase opportunities.
3. Designer Collaboration on Sustainability - The partnership between leading designers and platforms like eBay emphasizes a growing trend of collaborative efforts in the fashion industry to promote ethical and sustainable practices.
Industry Implications
1. Sustainable Fashion - As major fashion events adopt circular fashion principles, there is potential for extensive growth in sustainable practices and materials within the industry.
2. E-commerce Platforms - With live-shoppable events, e-commerce platforms stand to redefine the retail experience by merging entertainment with direct purchasing.
3. Social Media Streaming - The use of social media as a platform for live-streaming fashion shows signifies an evolution in content delivery methods and consumer interaction.
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