Chanel has released a campaign film for its Métiers d'Art 2026 collection, which was designed by Matthieu Blazy. The video draws on the energy of a cosmopolitan city and presents a range of silhouettes that shift from the 1920s to the 2020s. The campaign film embodies diverse personas from superheroes to working girls, students, and socialites.
The Métiers d'Art 2026 collection itself captures attention by reimagining house codes. It features new essentials including elevated knits, denims, floor-length gowns, and hand-painted skirts, alongside accessories like leopard-print headpieces, giraffe and squirrel bags, animal-themed brooches, and baseball caps. The designer emphasized freedom of movement through wrap skirts, fluid pants, and supple leather bags.
The Métiers d'Art 2026 collection campaign film also highlights the craftsmanship of the 11 Maisons d'art at le19M, including Lesage, Massaro, Goossens, Lemarié, Atelier Montex, and Maison Michel.
Image Credit: Chanel
What Makes This Trend Stand Out
- City-coded Luxury Capsules
- Cosmopolitan styling cues are turning seasonal collections into character-driven wardrobes that merge daywear, eveningwear, and fantasy personas for globally mobile consumers.
- Time-spanning Silhouettes
- Archival references from multiple decades are becoming a flexible design system for luxury brands seeking modern relevance without abandoning recognizable house codes.
- Artisanal Accessory Storytelling
- Animal-shaped bags, brooches, and headpieces reflect a growing market for expressive craft objects that function as both fashion products and collectible brand media.
Sectors Adopting This
- Luxury Fashion
- Heritage maisons are positioned to redefine premium essentials through elevated denim, knits, and fluid tailoring that bring couture-level craftsmanship into everyday wardrobes.
- Fashion Film
- Campaign cinema is evolving into an immersive brand channel where collections are framed through urban narratives, shifting identities, and culturally resonant visual worlds.
- Artisan Manufacturing
- Specialized ateliers gain new strategic value as visible contributors to fashion innovation through embroidery, millinery, leatherwork, and hand-finished decorative techniques.
