Aperitifs, or the refreshing alcoholic liquors that are meant to be enjoyed before meals are being reinvented, especially with a focus of serving Millennials, their consumption habits and values. Tapping into the growth of low-ABV drinking culture, many brands are releasing completely non-alcoholic aperitifs, as well as low-alcohol options that can be enjoyed as an alternative to popular wines and spirits like rosé or whiskey.
Aiming to please the Millennial palate, brands are experimenting with new aperitifs with everything from bittersweet flavors and CBD-infused recipes to formulas that are not just low in alcohol but sugar too.
As increased interest in low- and no-alcohol products indicates that health-conscious Millennials are abandoning binge-drinking culture, brands are instead helping to reshape drinking rituals by providing flavorful and functional drinking experiences.
12 Modernly Reinvented Aperitifs
12
Herbal Low-Booze Cocktails
The Ghost of Cape Aperitif is a Low-ABV Drink at a Texas Music Venue
11
Pre-Dinner Wine-Based Libations
The Haus Citrus + Flowers Aperitif Has a 15% ABV
10
Non-Alcoholic Apéritifs
Seedlip's Creators are Launching 'Aecorn Apéritifs' for Pairing with Food
9
Low-Sugar Aperitif Spirits
The Rebelle Aperitif Addresses Demand for Lower Sugar Options
8
Whiskey-Inspired Aperitifs
Bitter Clove by Haus Tastes Like Dark Liquor But with Less Alcohol
7
Hybrid Rosé Apéritifs
Haus' New Rose Rosé is a Small Batch Mixer That's Made for Summer
6
Craft Non-Alcoholic Cocktails
Curious Elixirs Creates Zero-Alcohol Cocktails with Bartenders
5
Balanced Bittersweet Red Aperitifs
The Campari Cask Tales Pay Homage to Its Founder and Roots
4
Elevated CBD Tonics
Aurora Elixirs' CBD Tonic Offers Elegant Flavors and Packaging
3
Bittersweet Non-Alcoholic Aperitifs
Everleaf Features 18 Plant Ingredients, Including Saffron
2
French Melon Aperitifs
Melonade is Made with Melons Grown in South-Eastern France
1
Bittersweet Citrus Aperitifs
Pampelle's Liquor Aperitif is Low-Sugar and Low-Alcohol
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Dank & Dry Old Fashioned Uses Non-Psychoactive Cannabis Terpenes
Premium High-ABV Cocktails
DIO Canned Cocktails are Low in Sugar & Calories with 15% ABV
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Refreshed Boozeless Beverage Ranges
Liquid Intelligence Zero-Proof Line Introduces aēlo
Alcohol Alternative Tinctures
Apothékary Launches the Limited-edition Free Spirit Minis Gift Set
Functional Cannabis Seltzers
Happi Created Cannabis-Infused Seltzers for Day and Night
Pre-Mixed Premium Cocktails
MOJT's Ready-to-Serve Bottled Cocktails Cater to Gen Z
Wellness Tincture Mocktails
Apothékary's Mocktail Magic Recipes Offer Alcohol Alternatives
Non-Alcoholic Fruit Seltzers
The Boston Beer Company Unveils a New Non-Alcoholic Line
THC-Infused Seltzers
WYNK's Adult Beverages Deliver an Alcohol-Free Buzz
Dopamine-Boosting Beverages
Illicit Elixirs are Non-Alcoholic, Caffeine-Free and Mood-Boosting
Bubbly Wine Alternatives
Proxies' Gold Crush is a Bright, Elegant Non-Alcoholic Beverage
Cannabis-Infused Lemonades
Ayrloom's 420 Release is a Beverage with Balanced THC and CBD
Non-Alcoholic Liqueurs
Giffard Expands into Sober Curious Market with Four Non-Alcoholic Liqueurs
Alcohol-Free Festival Bars
The New Bar is Coachella's First Official Nonalcoholic Partner
Cannabis-Infused Spirits
Nowadays is the First Nationally Available Cannabis-Infused Spirit
Low Alcohol Beverage Brands
MIXOLOSHE to Attract Non-Alcoholic and Low ABV Consumers
Cocktail-Making Holiday Crackers
Fever-Tree Christmas Crackers Pair a Mini Gin Bottle and a Mixer
Gourmet Low-ABV Cocktails
Blake Lively's Betty Booze is a Line of Low-Alcohol Sparkling Cocktails
Calming Non-Alcoholic Spirits
Gaba Spirits Mimics the Feel-Good Effects of Alcohol
Reviving CBD Drinks
INTUNE CBD Drinks Combine CBD with Functional Health Ingredients
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Calming Low-Dose Drinks
VYBES Lite Offers a Reduced Amount of Magnesium and CBD
Rosé-Inspired Apéritifs
Très Rosé by De Soi is a Sparkling Non-Alcoholic Apéritif
Fruit-Forward THC Cocktails
Jeng Launches the New Sparkling THC Cocktails in Four Vibrant Flavors
Premium Non-Alcoholic Wines
Sovi Wine Co. Offer Vintage and Varietal Specific Non-alcholic Wines
Non-Alcoholic Gin Variants
Pernod Ricard Launches the Zero Alcohol Beefeater 0.0%
Mediterranean-Inspired Cocktail Bars
Bar Bisou Bisou Serves Low-ABV Cocktails & Zero-Proof Drinks
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Nootropic Zero-Alcohol Cocktails
Noot Uses Cognitive Enhancers to Uplevel Drinking Experiences
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Non-Alcoholic Canned Cocktails
The Wild Tonic Wanderer Series Features Four Flavors
RTD No-Alcohol Cocktails
!MPROV Booze-Free Cocktails Take the Work Out of Mixing Quality Drinks
Zero-Alcohol Sake Cocktails
Naked Life's Non-Alcoholic Yuzu Sake Has Citrus, Floral & Umami Notes
Award-Winning Classic Mocktail Brands
Free AF Boasts Non-Alcoholic Takes on Aperol Spritz and More
Uncompromising Alcohol-Removed Wines
NoAlchCo's Non-Alcoholic Wine Collection is Balaced & Complex
Hopped Hemp-Infused Beverages
Ufloric is a Non-Alcoholic Enhanced Water with Hops & Hemp
Botanical Cocktail-Like Refreshments
The OPTIMIST Cali Spritz Has No Alcohol or Refined Sugar
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Alcohol-Free Canned Cocktails
J2O Mocktails Come in Three Delicious Flavors with Natural Infusions
Refreshing Low-Calorie Mocktails
Joyburst Mocktails Offers a Range of Non-alcoholic Indulgences
Internationally Inspired Low-ABV Cocktails
Spirited Brands is Introducing Soke and Soula
Low-Dose Cactus Waters
Magic Cactus Replenishes & Calms with a Microdose of Cannabis
Cocktail-Inspired Home Fragrances
Antica Farmacista Taps the Ever-Popular Aperol Spritz Fragrance
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Mindful Cocktail Menus
Free Spirited by Loews Hotels Shares Curated No- and Low-Alcohol Beverages
Micro-Dose Botanical Cocktails
Fable's Non-Alcoholic Cans Feature 5mg of Delta-9 THC & 3mg CBD
Botanically Brewed Canned Cocktails
Wild Folk's Zero-Proof Cocktails Take Cues from Foraging
Tea-Infused Vodka Seltzers
Neatly Spiked's 100-Calorie Cans are Infused with Green Tea
Aperitif-Inspired No-Alcohol Spirits
Botivo is a Small-Batch Botanical Drink Inspired by Aperitifs
Sparkling Hemp Beverages
Calexo's Alcohol-Free Drinks Elevate Social Occasions with THC & CBD
Mocktail-Style Sparkling Waters
Spindrift's Nojito is a Nod to a Popular Non-Alcoholic Cocktail
Premium Alcohol-Free Refreshments
Savyll Non-Alcoholic Cocktails are Arriving at Sainsbury's
Sparkling Lavender Mocktails
Blind Tiger's Lavender French 75 Was Inspired by a Historic Cocktail
Non-Alcoholic Botanical Brewers
COLDRAW Creates Exceptional Non-Alcoholic Drinking Experiences
Functional Alcohol-Free Refreshments
Bonbuz Functional Fizz Helps to Elevate Mood, Energy and More
Non-Alcoholic Tasting Rooms
Wilderton is Opening a Non-Alcoholic Distillery and Tasting Room
Hard Soft Drink Refreshments
Bottlegreen Vodka Spritz Was Created with Edwards 1902
Alcohol-Free Gin Alternatives
Beefeater 0.0% is Citrus & Juniper-Forward with None of the Alcohol
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Adaptogenic Alcohol Alternatives
Huzzy Smart Sips Share a Buzz with Adaptogens and Nootropics
Zero-Proof Craft Mocktails
Recess Zero Proof Beverages are Boosted by Functional Ingredients
Non-Alcoholic Cocktail Competitions
Less is More Challenges Bartenders to Make Alcohol-Free Drinks
Low-Waste Sustainable Spritzes
The Sustainable Spritz Eliminates the Need for Single-Use Glasses
Non-Alcoholic Discovery Apps
The NA Drink Locator App Maps Alcohol-Free Options
Tropical Premixed Mocktails
Caleño's Newest Cocktails are Full of Flavor and No Alcohol
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Spring-Ready RTD Cocktails
Greenbar Distillery Offers Up Non-Alcoholic and Alcoholic Cocktails
Low-Dose Cannabis Seltzers
Heti Pairs THC and CBD with Indigenous Botanicals
Premium Vodka Brand Cocktails
Absolut Cocktails Offer Three Takes on Classic Recipes
RTD Spanish-Style Spritzers
Vermútino is a Light, Bubbly Beverage That Makes Vermouth Approachable
Concentrated Spritz Mixes
Citizen Spritz's Carefully Crafted Drink Mixes are Simple to Serve
Low-Dose THC Seltzers
8th Wonder Cannabis' Lil Bit is a Fast-Acting Seltzer with Mild Effects
Zero-Alcohol Botanical Spirits
Wilderton's Bittersweet Apertivo is Fruity and Aromatic
Juicy Cannabis-Infused Spritzers
CQ Drinks Combine Real Fruit and Terpene-Rich Cannabis
Culinary-Inspired Vodka Sodas
VAQIT's Real Vodka Sodas are Low in Calories and Alcohol
Soothing Water Lily Beverages
Lily's Functional Non-Alcoholic Drink Features a Rare Adaptogen
Martini-Inspired Mocktails
Mavrik Launched a Pair of Martini-Style Cocktails Without Alcohol
Alcohol-Free Craft Cocktails
Aplós Unveils its New Line of Non-Alcoholic Canned Cocktails
Non-Alcoholic Cocktail Tasting Pack
The Free AF Tasting Pack is Convenient and Delicious
Functional Non-Alcoholic Beverages
Seraphim Social Beverage is Infused with Functional Ingredients
Non-Alcoholic Hard Seltzers
SYSTEM Seltzers' 0% ABV Options Support Inclusive Drinking
Euphoric Hemp-Infused Mocktails
Cali Sober Makes Vibrant Canned Drinks with 5mg of THC
Fruity Alcohol-Free Martinis
Funkin Cocktails' Alcohol-Free Passion Fruit Martini is Ready to Sip
Non-Alcoholic Functional Tonics
Mood by Boochcraft Replenishes the Mind and Body
Non-Alcoholic Lavender Daiquiris
Mr Fogg's Created a Limited-Edition Menu with Caleño
Alcohol-Free Canned Seltzers
These New MIXOLOSHE Soft Seltzers are Cocktail-Inspired
Functional Non-Alcoholic Cocktails
Aplós Cocktails' Hemp and Adaptogens Support the Mind and Body
Simplified Cocktail Mixers
Fever-Tree Helps Consumers Recreate Bar Experiences at Home
Non-Alcoholic Beverage Clubs
soft crush and Somm & DINR Launched Somm Grand Cru Zero
Lively Aperitif Spirits
Dolin Bitter de Chambéry is Crafted with Neutral Alcohol and Wine
Premium Non-Alcoholic Cocktails
Mocktail Serves Up the Best Parts of Cocktails Without Alcohol
RTD Eco-Conscious Highballs
Crafthouse Cocktails Launches 'Gin & Tonic' and 'Vodka Soda'
Slim CBD Sparkling Waters
Day One Beverages' Slim Cans Make RTD CBD More Accessible
Non-Alcoholic Craft Cocktails
Olé Mocktails are Premium Drinks Inspired by Classic Cocktails
Outdoor-Inspired Non-Alc Spirts
Pentire's Non-Alcoholic Spirits are Flavorful in Their Own Right
Low-ABV Spirits Campaigns
Crossip's Defy January Campaign Spotlights Low-Alcohol Drinks
Zero-Proof Catering Companies
Split Offers Alcohol-Free Catering, Education and Menu Consulting
Winery-Made Cannabis Beverages
Sunstone Estate is the First Wine Brand to Offer a Cannabis Drink
THC-Infused Mocktail Refreshments
BLNCD Naturals Mocktails Come in Two Flavors
Non-Alcoholic Spritzers
Weekday Vibes Uses Dealcoholized Wine as a Base for Its Beverages
Alcohol-Free Highball Cocktails
Everleaf and Tayēr + Elementary Created a Juicy, Spicy Mocktail
Complex Modern Aperitifs
Veso's Eclipse Pushes the Boundaries of Flavor
Non-Alcoholic RTD Cocktails
Tilden Launches Two Ready-To-Serve Non-Alcoholic Cocktails
Alcohol-Free Lavender Bitters
These Alcohol-Free Cocktail Bitters Make Calming Drinks
Fiery Non-Alcoholic Spirits
Talonmore Drinks Company Serves Consumers a New Non-Alcoholic Spirit
Ready-to-Pour Bottled Cocktails
These New Absolut Cocktails Come in Two Flavor Options
Botanical Non-Alcoholic Negronis
ANON's No Groni Reimagines the Classic Bittersweet Aperitif
Berry-Forward Non-Alcoholic Aperitifs
The Ghia Berry Non-Alcoholic Apéritif Has No Added Sugars
Single-Serve Zero-Alcohol Cocktails
Maya’s Bottled Non-Alcoholic Cocktails Replicate the Classics
Vibrant Wine Alternatives
Kally Crafts Non-Alcoholic Drinks with Fruit, Botanicals & Verjus
Non-Alcoholic Canned Cocktails
Molson Coors Debuts Roxie, a Line of Non-Alcoholic Canned Cocktails
Non-Alcoholic Pizzeria Cocktails
Ritual Zero Proof is Debuting at Uno Pizzeria for Dry January
Potent Non-Alcoholic Seltzers
Tilray Unveils the New CBG-Infused Non-Alcoholic Cannabis Seltzers
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Fizzy Hemp-Infused Mocktails
Better Than Booze Makes Hangover-Free, Award-Winning Drinks
Premium Zero-Alcohol Seltzers
White Claw 0% Alcohol Satisfies Like an Alcoholic Drink
Canadian Herb Aperitifs
Festif is an Aperitif Meant for Sipping to Start a Night with Friends
RTD Alcohol-Free Spritzes
Abstinence Spirits' Aperitivos are Low-Sugar & Naturally Colored
Curated Alcohol-Free Alternatives
House of 0.0% Shares a Selection of Alcohol-Free Drinks
Farm-to-Table CBD Drinks
Creek Water Botanicals from Von Kooi Family Farms Come in Three Options
Functional Non-Alcoholic Spirits
Aplós Makes Alternatives Enhanced with Adaptogens and Hemp
Zero-Proof Sparkling Beverages
TÖST Makes Sparkling Drinks with No Alcoholic Fermentation
Drink-Enhancing Cannabis Drops
Mocktail Creator Turns Drinks into Alcohol-Free Cannabis Beverages
Botanical Alcohol-Free Wines
These New Three Mills Wines Come in Three Varieties
Alcohol-Free Passionfruit Cocktails
Naked Life’s Non-Alcoholic Passion Martini Reinvents a Classic
Low-ABV Canned Cocktails
These Tattersall Distilling Canned Cocktails Come in Three Varieties
Alcohol-Free Italian Refreshments
These New Martini Non-Alcoholic Products Come in Three Varieties
Zero-ABV Tequila Alternatives
Seven Giants' Alcohol-Free Tequilas Reinterpret Classic Blends
Alcohol-Free THC-Infused Beverages
Canna Drinks Sparkling Mocktails are Ready to Enjoy
Premade Alcohol-Free Gin Cocktails
Free AF Cucumber G&T is Crafted with Afterglow
Lower-ABV Herbal Spirits
Basbas Makes Hierbas Appealing to North American Consumers
Curated Alcohol-free Wine Lists
Six Ivy Collection Restaurants Offer a Low-to-No Alcohol Wine List
Festively Flavored CBD Drinks
Aprch CBD Sparkling Water Peppermint Celebrates the Season
Unconventional Non-Alcoholic White Wines
Surely Debuts Blanc a Unique Addition to Its Portfolio
Bittersweet Non-Alcoholic Aperitivos
Etota is an Elegant with a Complex Flavor Profile
Canned Non-Alcoholic Apéritifs
De Soi's Conveniently Packaged Aperitifs Feature Natural Botanicals
Flexible Festive Cocktails
Everleaf x The Alchemist's Serves Can Be Sipped with or Without Alcohol
Vegan-Certified Vino Aperitivos
Savoia Launched 'Vegan Road' in Collaboration with London Bars
Liquid Cocktail Garnishes
Crafter’s Sensory Potions Elevate the Cocktail Drinking Experience