Fable creates award-winning premium THC/CBD-infused botanical cocktails that bring low-dose options to the alcohol alternative market. The brand got its start when husband-and-wife team Ben and Kristin Kennedy challenged themselves to create a non-alcoholic, THC-infused beverage with the same qualities of an alcoholic cocktail. With the aid of a team of chefs and mixologists, the duo developed expertly crafted flavor profiles layered with herbs, fruits and spices.
Fable's 12-ounce cans contain a 5mg microdose of Delta-9 THC and 3mg CBD in varieties like Into the Woods with rosemary, peach, juniper and white oak, Best Zest with a symphony of citrus, cinnamon, cardamom and pepper, and Night Flight with ginger, blackberry, cucumber, spearmint and hibiscus.
Fable received the highest medal in the 2024 non-alcoholic RTD category at Wine and Spirits Wholesalers of America Access LIVE.
Why This Trend Is Growing
- Low-dose Botanical Infusions
- Opportunity for creating new product lines of non-alcoholic beverages featuring micro-doses of botanical infusions.
- Premium Non-alcoholic Options
- Potential to disrupt the market with sophisticated THC/CBD-infused cocktails that cater to health-conscious consumers.
- Award-winning RTD Innovations
- Space for developing ready-to-drink cocktails that earn recognition in industry competitions for innovative formulations.
Industries Being Reshaped
- Beverage Manufacturing
- Chance for beverage companies to explore production of premium non-alcoholic cocktails with botanical blends.
- Hospitality and Events
- Possibility to offer cutting-edge alcohol alternatives at venues and gatherings with award-winning THC/CBD-infused beverages.
- Culinary and Mixology
- Platform for chefs and mixologists to collaborate on crafting expert flavor profiles in non-alcoholic botanical cocktails for market differentiation.
