The Campari Cask Tales Pay Homage to Its Founder and Roots
Grace Mahas — September 11, 2019 — Lifestyle
Campari, a famed Italian spirits company, aims to appeal to the super-premium liqueur market with its new Campari Cask Tales -- a well-balanced bittersweet red aperitif. The new premium liqueur pays homage to the 150 years of legacy Davide Campari, Founder of the renowned brand, has left Campari.
The Campari Cask Tales have a robust flavor profile with hints of spicy, creamy, and fruity notes. The iconic aperitif was finished in aged bourbon barrels to create a unique taste that compliments the delicate smoky flavor. "With bourbon notes, Campari Cask Tales provides an opportunity for traditionally brown spirits drinkers and spirits aficionados alike to discover and explore the bitters category in a new way,” noted Melanie Batchelor, Vice President of Marketing at Campari America.
Campari Cask Tales, which boasts a 25% ABV, is available in limited quantities in select markets.
The Campari Cask Tales have a robust flavor profile with hints of spicy, creamy, and fruity notes. The iconic aperitif was finished in aged bourbon barrels to create a unique taste that compliments the delicate smoky flavor. "With bourbon notes, Campari Cask Tales provides an opportunity for traditionally brown spirits drinkers and spirits aficionados alike to discover and explore the bitters category in a new way,” noted Melanie Batchelor, Vice President of Marketing at Campari America.
Campari Cask Tales, which boasts a 25% ABV, is available in limited quantities in select markets.
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