Fighting for animal rights would be a prohibitively expensive proposition if not for animal abuse ads. Drawing on the pity and guilt of millions of people, marketing initiatives drive much needed funds to animal rights activist organizations. Whether the ads are subtle or shocking, they all aim to pluck on your heartstrings and empty your wallet.
Many of these donation campaigns aim to emphasize the human aspects of animals to help get their message across. On one side, animals themselves can be humanized like with tearful animal ads and role reversal campaigns. On the other side, humans can be subjected to the same treatment as animals. Both strategies make a strong emotional connection between the charity and donor.
44 Astonishing Animal Abuse Ads
43
Carefree Clothing Campaigns
Fun-Loving Photos of Ashley Smith for TopShop
42
Clock-Clutching Creature Campaigns
These Bund Ads Point to Endangerment Awareness
41
Suicidal Animal Ads
The China Environmental Protection Foundation Campaign Urges Human Help
40
Disintegrating Animal Advertising
This WWF Desertification Campaign Pictures Creatures Crumbling
39
Origami Animal Ads
The Rexiine House Campaign Asks People to Wear Artificial Fur
38
Animal Experimentation Campaigns
The Deutscher Tierschutz 2011 Ad is Horrifying
37
Pet-Protecting Men
The 'Show Your Soft Side' Campaign is Purr-fect
36
Morbid Mammal Reminders
The Cero Caza De Ballenas 'Whale' Ads Promote Animal Activism
35
Reincarnated Fur Coats
These Neozoon Art Installations Breathe Life into Slaughtered Animals
34
Human Torture Activism Campaigns
LUSH Cosmetics Use Humans to Fight Animal Testing
33
Panda Death Shockvertising
The Sea Shepherd Conservation Society Raises Bluefin Tuna Awareness
32
Disheveled Currency Campaigns
National Forum for Animal Protection and Defense Asks For Funding
31
Controversial Animal Research Ads
RAT-HER Billboard Asks Who You Would Rather See Live
30
Animal Implication Ads
The Y&R WWF Campaign Creates Critters out of Inanimate Objects
29
Realistic Faux Animal Ads
The IM Leather Paper Campaign Promotes a Textured Stationary Product
28
Thought-Provoking Fish Campaigns
WWF Bluefin Tuna Ads Want You to Give Tuna a Break
27
Supermodel Pet Advocates
The Elisabetta Canalis PETA 'Trapped in a Summer Scorcher' Ad is Great
26
Duct Taped Animal Ads
The ATMA Air Conditioners Campaign Depicts Cold Meeting Silence
25
Panda-Printed Animal Ads
The WWF 2012 Campaign Encourages People to Join Their Team
24
Faux Fur Canine Ads
The VIPAL Environmental Awareness Campaign by 141 Soho Square is Sad
23
Costumed African Animals
The Save the Rhino Campaign Describes an Irreplaceable Creature
22
Violently Harpooned Ads
The Sea Shepherd Campaign Shows the Harm of Predatory Fishing
21
Mongrel-Morphing Campaigns
ENPA's 'Petize Yourself' Encourages Walking in Puppies' Paws
20
Intertwined Wildlife Ads
'We Are All Connected' is a Beautiful Campaign for WWF
19
Wildlife Protective Containers
The White Coca-Cola Cans Support the Polar Bears
18
Shocking PETA Ads
Kentucky Fried Cruelty
17
Caged Human Ads
The Animal Rights Campaign Fights for the Social Betterment of Animals
16
Activist Super Bowl Billboards
PETA Chicken Wings Ad Discourages Wing-Eating During Games
15
Tree-Barred Animal Sanctuary Ads
The Wildlife Park Goldau Campaign Promotes the 'Zoo Without Bars'
14
Gory Animal Rights Ads
The Anti-Fur iAd from Austria is Bloody Fantastic
13
Sustainable Soda Campaigns
The Fukien Tea Plant Billboard was Created by Coca-Cola and WWF
12
Plastic Marine Life
The BBDO Guerrero WWF Campaign is Eco-Conscious
11
Animal-Killing Clock Ads
The Bund Campaign Shows How Fast Species are Dying
10
Circus Abuse Campaigns
PETA's Saddest Show on Earth Ads Show the Dark Side of Entertainment
9
Bronzed Animal Activism
The Surfrider Foundation 'Ocean Armor' Campaign Shows a Lack of Protection
8
Bloodshot Forest Ads
The United Nations 2011 Campaign Shows the Devastating Effects of Drugs
7
Tearful Animal Ads
The Sea Shepherd Conservation Society Campaign is Heart-Wrenching
6
Underwater Animal Rights Ads
The Joaquin Phoenix PETA Ad Relates Drowning to Killing Fish
5
Zoo Animal Kicks
These Adidas Stan Smith Zebra Sneakers are Definitely Eye-Catching
4
Dreary Dwindling Species Ads
The 'A Homeless Polar Bear in London' Breaks Hearts
3
Role Reversal Campaigns
The Bund Gegen Missbrauch Ad is a Harsh Look into Brutality
2
Hilarious Activism Ads
WWF Earth Hour 2011 Commercial is Clever and Memorable
1
Criminal Dog Ads
'AmiciCani' Shows Canines Don't Judge
Related Ideas
Adventurous Auto Propaganda Ads
The Land Rover Defender 2012 Campaign is Manly
Sleek Puppy Suits
Luxirare Created a Custom Adidas Jumpsuit for Pet Rocky
Watercolor Makeup Ads
The L’Officiel III Beauty Salon Campaign Showcases Streaking Mascara
Shady Hitchhiker Ads
The Brandhouse Drive Dry Initiative Campaign Wonders Who's Driving Home
Bestial Graphite Renderings
Amy Dover Illustrates Fierce Animals with Refined Elegance
Work-Disruptive Car Ads
The Fiat Use Original Parts Campaign Wants to Keep Things Working Smoothly
Imaginative Baby Ads
The Cam Il Mondo Del Bambino Campaign Looks the Through Eyes of Chidren
Jobless-Celebrating Ads
The Benetton 'Unemployee of the Year' Campaign Recognizes Artistic Souls
Human Shearing Ads
The Uniform Jeans Verano Esquilate Campaign Sheds Fur for Summer
Balloon People Ads
The Vodafone Celebrate Bandra Campaign Promotes an Annual Indian Festival
Ignited Animal Illustrations
Martin Wittfooth Renders Wildlife on Fire
83 Personified Pet Products
From Cats in Couture to Dogs on Diets
Defaced Billboard Marketing
African Angel Scratch Advertising Immediately Gains Donations
Compressed Object Ads
The Honda 'Everything Fits Easier' Campaign Promotes Its Spacious Trunk
Premature Attendance Ads
The Durex Coming Early? Campaign is Hilariously Clever
Fantastical Voyage Ads
The Nove Navigation System Campaign Takes People to Mythical Places
Colorful Insect Photography
Nadav Bagim Takes Extremely Detailed Captures
Cattle-Cut Art Ads
The Cowparade Santa Catarina Campaign Shows "Art Will Be Everywhere"
Suicidal Animal Ads
The China Environmental Protection Foundation Campaign Urges Human Help
Animalistic Cutlery Creations
'Dishes' by Jean-Francois De Witte is a Witty Art Series
Human-Herding Canine Ads
Guinness St. Patrick's Day Sheepdog Gathers Men to the Pub
Hungry Brain Ads
The Penguin 'Jamie's 30 Minute Meals' Campaign Satisfies Two Different Cravings
Logo Tattoo Ads
The Saatchi & Saatchi Lovemarks Campaign Relies on Emotion Not Reason
Faux Canine Eyewear Lines
The Barker ‘Monocles for Dogs' Set is a Comical Ruse
Religion-Satirizing Fashion Ads
The Robert Kalinkin SS13 Campaign is Full of Double Entendres
Risque Fur Editorials
The Charlotte Tomaszewska S Magazine Shoot is Sharp and Shocking
Sensual Needle Ads
The Nirlife Oneuse Disposable Syringes Campaign Shows Another Cause of HIV
Comic-Inspired Zit Ads
The Clearasil Tough on Pimples Campaign is Youthful and Nostalgic
Revamped Winter Outfit Ads
The Norwegian Airlines Campaign Encourages an Escape to Warmer Climates
Waterproof Phone Ads
The Samsung Galaxy Xcover Campaign is Fantastically Fictional
Boxy Bed Advertising
The IKEA 'You Can Get More' Campaign Offers a Complete Set of Packages
Wondrous Wildlife Wardrobes
'Pandamonium' by WWF is a Collection of Chic World Issue Costumes
Kooky Pop Cultural Caricatures
This CF Payne Series is Imaginative and Peculiar
Stick Figure Portrait Ads
The Fundacao Cultural de Curitiba Campaign Addresses All Artists
Phallic Weapon Ads
The Lovestore Make Love, Not War Campaign is Destructively Sensual
Roadkill Canine Ads
Society for Abandoned Animals 'Dead Dogs' Campaign Takes it to the Streets
Office Supply Addiction Ads
The Staples A Workaholic's Weakness Campaign Portrays an Obsession
Ambitious Denim Campaigns
'This is a Pair of Levi's' Encourages Youth to Get Dressed With Purpose
Dual Face Ads
The 2012 International Day of Peace Campaign is Filled With Illusions
Transforming Vehicle Ads
The Febreze Car Campaign Morphs Smelly Transporters into Pleasant Ones
Attitude-Changing Chocolate Ads
The Kit Kat Ad Campaign Shows the True Value of a Break
Human-Like Pet Blogs
The Animals Doing People Things Tumblr Features a Pig in an Argyle Sweater
Historical Cookie Ads
The Oreo 100th Birthday Campaign Takes a Poignant Look at the Past
Hunky Holiday Campaigns
Isaiah Mustafa Brings Christmas Cheer as the Old Spice MANta Claus
Literal Hand-Packed Ads
The Office Depot Bubble Roll Campaign Promotes Protective Packaging
Art in Exile
Shirin Neshat Stresses The Importance of Having One's Voice Heard
Music God Ads
The Tundra Festival Campaign Promotes Four Styles of Electronic Music
Danger-Avoiding Auto Ads
The Volkswagen Side Assist Campaign Clevery Prevents Accidents
Special Moment Ads
The Master Lock Campaign Urges “Use a Number You’ll Never Forget
Eco-Friendly Toy Ads
The WWF We Should Never Stop Recycling Campaign Promotes Playful Alternatives
Broken-Down Machinery Ads
The Association for Smoker Awareness Campaign Likens Humans to Machines
Printer-Destroying Ads
The 'Brother Make It Stop' Campaign Promotes Great Customer Service
Foosball Diorama Ads
The Goodyear Control Your Car Campaign Depicts Driving as a Game
Bruised Eye Ads
The Nod and a Wink Campaign Asks "Need a Sports Bra?"
Classic Canine Renderings
Dog Portraits by Marko Savic is Personality-Driven
Night Eyes Auto Ads
The Land Rover Defender Campaign Likens the Vehicle to an Animal
Split-Face Ads
The Fundacao Abrinq Save the Children Campaign Features the Work of Ulric Collette
Celebratory Survivor Ads
The Embassy of Israel in Argentina Campaign is Against Terrorism
Groomed Fast Food Ads
The McDonald's McCafe a.M. p.M. Campaign
Natural Disaster Audio Ads
The Big Foote Music & Sound Campaign Promotes "Real Sound"
Brutal Bruise Ads
The Ni Putes Ni Soumises Campaign Shows the Color of Violence
Sea Creature Lighting
The Amazing Jellyfish Lamp Glows in the Dark
Coffee Bean Portrait Ads
The Pingada Porcelain Cups Campaign Shows How to Drink Brazilian Coffee
Building Block Animal Art
The Unofficial Taxidermy LEGO Kits Would Make Great Stocking Stuffers
Couture Toy Animals
Billie Archilleos Creates Louis Vuitton ‘Maroquinaris Zoologicae'
Cosmic Fruit Ads
The Criterion Fine Cut Knives Campaign is Out of This World
TV Detective Ads
The Fox Crime India Campaign is Looking for People to Solve the Case
Profane Adhesive Ads
Send a Simple Yet Powerful Message with Scripti Notes
Cryptic Athletic Wear Campaigns
The Adidas Y-3 SS 2012 Commercial is Eerie and Moody
Homeless Fable Character Ads
The So Acao Solidarity Movement Campaign Encourages Book Donations
Accordion Storage Ads
The Nissan Tiida Expandable Trunk Campaign Can Accommodate Large Containers
Scandalous Animal Altruism
The PETA 'XXX' Site is Where Sensuality Meets Social Good
Off-Kilter Accessory Ads
The L2 Fall/Winter 2012 Campaign Reinvents Classics
Porky Pooch Stairlifts
The Stair of the Dog 2022 Prototype Targets Overweight Canines
Infectious Hand Ads
The Colgate Protex Balance Antibacterial Soap Campaign is Fit for the Family
Road-Reporting Apps
The iPhone Pothole Season App Campaign Helps People Avoid Messes
Angelic Donor Ads
The Centraide of Greater Montreal Campaign Shows 'Donating is Uplifting'
Animal Snow Angel Ads
The Calgary Farmers’ Market 'Open All Winter' Campaign is Cute and Fun
Animalistic Constellation Ads
The Johannesburg Zoo Night Tours Campaign Promotes Starry Sightings
Inferno-Inspired Heartburn Ads
The Mylanta Campaign Promotes Providing Heavenly Relief
Musician Eyewear Ads
The Rock & Folk Magazine Campaign Gets Inside the Music
Population-Boosting Campaigns
The Mentos Singapore 'National Night' Encourages Singles to Mingle
Seatless Pro-Fitness Perches
The Motivational Nike Bench is Poignant Enough to Keep You Running
Hovering House Campaigns
The 'Orphea: Home, Roulotte, Camping' Ads Fight Bugs with Levitation
Hilarious Halitosis Ads
The 'No One Follows Bad Breath' Campaign Illustrates Through Laughter
Exaggerated Story Ads
The Wrigley Hubba Bubba Campaign Encourages Blowing It Out of Proportion
Vehicle Earpiece Ads
The Honda Bluetooth Handsfreelink Campaign is Simple and Surreal
Evil Bread Ads
The 'Princesa Break Free From Guilt' Campaign Features a Frankenstein Theme
Duct Taped Animal Ads
The ATMA Air Conditioners Campaign Depicts Cold Meeting Silence
Porcelain Pedestrian Ads
The City of Vancouver People are Fragile Campaign Promotes Safe Crossings
Finger-Formed Piano Ads
The Amnesty International 'Living in Harmony' Campaign is Powerful
Panda-Printed Animal Ads
The WWF 2012 Campaign Encourages People to Join Their Team
Reptile-Inspired Seating
Turtle/Turtle by Cory Grosser is Both a Toy and Piece of Furniture
Belly Speech Bubble Ads
The Companhia Athletica No Fat Excuses Campaign Promotes Proactiveness
Forceful Falcon Deodorant Ads
The Old Spice Poker Face Commercial Continues Its Absurd Humor
Messy Kid Marketing
This Children's of Alabama Campaign Advertises with Exasperating Images
Knotted Home Ads
The ATSS Burglar Alarm System Campaign is All Twists and Turns
Stunning Skeletal Sculptures
Suzanne Hagerstrom Uses the Bones of Wild Animals to Create Art
Massive Olympic Ad Deals
Adidas Metro Partnership is the Biggest Newspaper Contract of 2012 Games
Playful Pooch Winter Wear
This Pet Life Fashion Parka Will Keep Your Animal Warm
Hand-Shaped Tail Ads
The Curli Leash Campaign Shows Dogs Walking Themselves
Activist Super Bowl Billboards
PETA Chicken Wings Ad Discourages Wing-Eating During Games
Restricted Vision Campaigns
The Laser Eye Center Ads Illustrate a Prison-Like Feeling
Iron-Burned Animal Tee Ads
The Green Yatra Campaign Encourages People to "Turn off the Heat"
Shockingly Stained Teeth Ads
Crest 'Pretty Girl' Spot Will Encourage You to Brighten Your Smile
Political Dubstep Commercials
This Official Ad for the State of the Union Address is Musical
Cuddly Polar Bear Shoots
The Michael Poliza Photos are Breathtaking
Creamy Cookie Quarrel Commercials
This Oreo Super Bowl Commercial Gets Rough Fast
Polar Bear Football
The Coke Bears Will be a Part of the Super Bowl Action
Instagram Denim Campaigns
The 'InstaShoot SS13' by Paper Denim & Cloth Relaunched the Brand
Lackadaisical Lunch Commercials
The McDonald's Snack Wrap Commercial Urge Customers to be Creative
Preventative Fire Campaigns
The Anchor by Panasonic Smoke Alarm Ad Stops Them When They're Small
Green-Friendly Animal Ads
The Lighting Network Shadows Campaign Focuses on Protecting Life
Talking Animal T-Shirts
Le Sandstone Makes a Fashion Statement & an Ethical One
Guilt-Tripping Granny Ads
WWF's Granny Call Centre Ad Encourages People to Put on a Sweater
Caged Chair Ads
The Tangent Furniture Campaign Shows 'No Trap of Hidden Costs'
Yawning Dog Divans
The Barkie by Studio Mango Lets Your Pet Get Cozy in a Canine-Shaped Den
Affectionate Car Commercials
The Karlie Kloss Mercedes-Benz Short Films are Myterious
Animal Rights Tower Lights
A Red Empire State Building Creates Awareness for Japan Dolphins
Animalistic Reflective Glass
The Creazioni Mirrors are Shaped Like Penguins and Bears
Glorious Laborious Truck Commercials
This Dodge Ram Commercial Focuses on the Rough Life of Farmer
Endangered Animal Activist Apps
This Trailer Shows the Wonderful WWF Together iPad App
Superficial Love Campaigns
The JDate Books Ad Offers You Control of Your Dating Life
Re-Energized Athlete Campaigns
The Isotonic Drink Powder Ads Feature Double the Power
Powerful Skier Campaigns
The Dolomiti Superski Ads Feature a Winged Horse Made from Snow
Arctic Animal Libraries
The Iron Joe Polar Bear Bookshelf Stores Literature with a Whimsical Twist
Regal Diva Tour Commercials
This Beyonce Super Bowl Commercial Promotes Her Upcoming Tour
Fantasy-Granting Phone Commercials
The Williams Sister Apple Commercial Feels Like a Dream