The world can’t stop talking about the preventative Angelina Jolie breast cancer surgery. Jolie’s double mastectomy has stirred breast cancer activists everywhere while bringing into focus several bold and daring breast cancer awareness campaigns. Each of these campaigns uses innovative products and advertisements to fight the serious breast cancer epidemic.
Some products such as ‘at-home mammograms’ encourage women to test themselves for breast cancer at home to ensure their health. Other campaigns tackle the breast cancer issue in a fun and vibrant way, like ‘cancer-combatting cross-dressing,’ which features men dressing as women to encourage breast cancer awareness and ‘toilet paper gowns,’ created by fashion experts entirely from toilet paper and sold to support breast cancer research.
The Angelina Jolie breast cancer surgery is not the first celebrity-driven stance against the disease; stars like Christina Applegate, Cynthia Nixon and Kylie Minogue are all breast cancer survivors. These performers prove that star power can be put to good use, bringing awareness to cancer activists and helping to defeat breast cancer one campaign at a time.
62 Breast Cancer Awareness Campaigns
61
Viral Tattoo Activism
Kelly Davidson's Chest Tattoo Makes the Fight Against Breast Cancer Go Viral
60
Fashionable Yarn Robes
Amazing Pink Knitwear Dress By Jemma Sykes Are Made of Organic Wool
59
Toilet Paper Runways
The White Cashmere Collection 2012 Fashion with Compassion Show
58
Toilet Paper Gowns
White Cashmere Collection: A Touch of Pink
57
Hero-Inspired Health Ads
The ALCC Vodacom MFW Campaign Shows Nobody's Immune to Cancer
56
Flirty Fuchsia Fashion
The David Dixon Barbie Collection for Spring 2010 (UPDATE)
55
Viral Boob Grabs for Cancer
Celeb Booby Scare Video for the 'Save a Tit' Campaign
54
Chromatic Awareness Ads
The 'Men In Fight Against Breast Cancer 2012' Campaign is Artfully Hued
53
Hairless Iconic Dolls
Online Movement for Mattel to Create a Bald Barbie
52
Breastfeeding Men Ads
The Nanny Breast Milk Storage Bag Campaign Depicts the Impossible
51
Cancer-Preventing Fashion
Mott 50's Clothing Offers Sun Protection and Style
50
Charity Cookware
Special Edition Pink Knives
49
Breast Cup Sized Cups
For Cancer
48
Fashion-Minded Refreshments
Monsieur Qui Bottle Green Packaging is Dressed to the Nines
47
Pink Promotion Projects
This Installation in Montreal Fosters Breast Cancer Awareness
46
Cotton Candy Menswear
Vibrant Pink for Guys at the Emanuel Ungaro Spring 2010 Show
45
Brave Cancer-Battling Photo Sets
'My Wife's Fight With Cancer' Details the Day-to-Day Experience
44
Haute Heels for a Cause
The Salvatore Ferragamo Pink Collection for Breast Cancer Research
43
Blush Benefit Rides
The 'Passion Pink' 2012 Bentley GT is a Breast Cancer Contribution Coupe
42
Charitable Bike Chain Branding
KMC Pink Lady Packaging Promotes Two Purchases with One Stroke
41
Pink Glove Dances
Hospital Staff Boogies to Promote Cancer Awareness
40
Tutu-Clad Self-Portraits (UPDATE)
The Tutu Project Brings Smiles and a Good Cause to the Forefront
39
Stiletto Vodka
Chocolate, Mint & Vanilla
38
Glamorous Designer Bandages
Brandages are a Chic Way to Cover Up a Wound
37
Bathroom Tissue Fashion Shows: Part I
Caitlin Cronenberg Shoots the White Cashmere Collection
36
Cancer-Fighting Micro Cars
The Fiat 500 Pink Ribbon Edition Supports Breast Cancer Research
35
Cancer-Combating Cross-Dressing
The ‘Tutu Project' Raises Awarenes by Turning Heads
34
Bathroom Tissue Runway Shows
The White Cashmere Collection 2011 Raises the Bar
33
Charitable Chest Art
The 'Keep a Breast' Art Show Displays a Creative Idea for a Great Cause
32
Probability-Predicting Infographics
This Infographic Acts as Your Life's Probability Calculator
31
Charitable Workouts
Cybex Launches Pink Treadmill for Breast Cancer
30
Charitable Color Campaigns
Men in Pink Raises Money for Cancer
29
Cancer Contribution Watches
Nixon Fluro Rubber Player Series Reveals Pink Watch
28
Breast Cancer Benches
The Pink Swan Project Chairs are Definitely "Chair-itable"
27
Cancer Awareness Seating
Wishbone Chairs Get Dolled Up for Breast Cancer Research
26
Life-Saving Fundraising Initiatives
Friends Unite to Create 'Project Amelia' for Ailing Friend
25
Cancer Prevention Apps
The Skin Scan App Analyzes Moles for Melanoma
24
Bathroom Tissue Fashion Shows: Part II
Farley Chatto Talks Curating the White Cashmere Collection
23
Breast Cancer Slacktivism
'What Color is Your Bra?" Campaign Goes Viral
22
At-Home Mammograms
The Portable Breast Cancer Scanner Makes Checkups Convenient
21
Cancer-Detecting Breathalyzers
This Breathalyzer Can Detect Stomach Cancers in the Early Stages
20
Charitable Turbans
Titillating Turbans Donates a Portion of Proceeds to Breast Cancer Education
19
Toilet Paper Fashion (INTERVIEW)
Trend Hunter Checks Out the White Cashmere 2012 Collection
18
Blinding Rosy Sneakers
The Nike ‘Think Pink' Hyperdunk 2010 is Very Bright and Eye-Cat
17
Breast Regrowth Breakthroughs
Treatment Could Allow Women to Regrow Breasts After a Mastectomy
16
Cancer Awareness Film Parodies
This Clever Ad Introduces a Beach Killer More Terrifying Than Jaws
15
Bold Busty Bread
Kohberg Bread Manufacturers Raise Breast Cancer Awareness with their Packaging
14
Cancer-Fighting Peripherals
The Susan G Komen Mouse from Microsoft Computes for the Cure
13
Interactive Cancer-Fighting Campaigns
Puma 2012 Project Pink Asks 'Who Do You Wear Pink For?'
12
Cancer Fighting Atoms
The 'Flightless' Molecule Helps Contain Diseases
11
Pink Nail Polish For BCA
Limited Edition Pink Is Powerful Polish
10
Breast Disease-Detecting Apps
The Cloud 4 Cancer Tool Was Created by a High School Junior
9
Cancer-Free Children
Genetically-Modified Infant Stirs Up 'Designer Baby' Concerns
8
Tissue Fashion Shows: Part II (INTERVIEW)
Toilet Paper Fashion Designer Farley Chatto Talks to TH
7
Luxe Cancer Awareness Cars
The FAB1 Rolls-Royce Seeks $1 Million Pounds for Breast Cancer Care
6
Viral Teen Cancer Awareness
Ben Teller's Stand Up To Cancer Campaign
5
Handheld Household Mammograms
The Portable Breast Cancer Checker Brings the Test Home
4
Non-Invasive Diagnosis Methods
Portable Laser Devices Can Spot Early Signs of Disease
3
Breast Cancer Prevention CDs
Double-CD Case Mimics Lost Breast
2
Pink is the New Christ
Rio's 'Cristo Redentor' Goes Pink for Breast Cancer
1
DIY Breast Examin Tools
The Breastlight Offers Enlightened at Home Checking
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Body Paint Fashion Campaigns
The Miley Cyrus Maison Margiela Campaign Boasts Avant-Garde Themes
Olympic Gymnast-Backed Cosmetic Brands
Jordan Chiles is Hero Cosmetics' 2025 Brand Ambassador
Blue Light Awareness Campaigns
The Vaseline Screen Block Campaign Informs Gamers of Hidden Damage
Cancer Awareness Shopping Bundles
The Asda Tickled Pink Bundle is a TikTok Shop Exclusive
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Flora-Inspired Body Autonomy Campaigns
Miracle-Gro x Gabby Windey Present 'Full Bush Summer'
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Women-Empowering Jewelry Campaigns
Verlas Debuts the Shine in Your Shape Campaign for Women's Day
Playful Skincare Campaigns
Leighton Meester Becomes Bubble's First Global Brand Ambassador
Racy Lingerie Campaigns
Agent Provocateur Has Unveiled Its Autumn 2025 Promotional Campaign
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
80s-Style Actress-Approved Activewear
The Latest Old Navy Active Campaign Stars Lindsay Lohan
Luxury Mother's Day Campaigns
Gucci's 2025 Mother's Day Campaign is Emotionally Resonant
Elder Athlete-Supported Serum Campaigns
Paula’s Choice Markets Its CellularYouth Longevity Serum
Celebrity-Backed Luxury Jewelry Campaigns
Christian Dior Spotlights Its Rose Des Vents Jewelry
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Actress-Supported High Jewelry Campaigns
The Christian Dior 2025 Ad Spotlights Charlize Theron
Accessible Makeup Palettes
Shine Foundation and Cheekbone Beauty are Filling a Beauty Industry Gap
Show-Inspired Bodycare Spots
Dove x Bridgerton Premiere the 'Let Them Talk' Campaign
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Celebrity Fragrance Campaigns
Dior Addict Campaign Features Jisoo, Anya Taylor-Joy & Willow Smith
Actress-Supported Footwear Campaigns
Jimmy Choo Partners with Sydney Sweeney on Its New Campaign
Culturally Provocative Sponsorship Campaigns
La Roche-Posay Debuts the Shadow Sponsor Campaign
Modern Motherhood Campaigns
Nara Smith Stars in Marc Jacobs' Mother's Day Campaign
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Life Stages-Focused Beauty Brands
Naomi Watts Developed the Skincare Brand Stripes
Celeb-Backed Skincare Longevity-Focused Campaigns
Lancôme Taps Demi Moore as Its Global Ambassador
Celebrity Brand Ambassadorships
UNIQLO Taps Cate Blanchett to Champion Its LifeWear Philosophy
Self-Aware Cosmetics Campaigns
Mac Cosmetics Embraces the ‘Nepo Baby’ Narrative in 'Born Famous'
Sophisticated Luxury Fashion Campaigns
Louis Vuitton Taps Jennifer Connelly for Latest Campaign
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Socially Supportive Lip Oils
Dr. PAWPAW'S Glimmer Glaze Nude Lip Oil Supports a Good Cause
Empowering Founder-Inspired Swimwear Campaigns
Knix’s Latest Campaign is Titled 'Out of Office'
Portrait-Inspired Luxury Campaigns
The Balenciaga Heart and Body Campaign Taps Brand Ambassadors
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Rebranded Cancer Organizations
The Leukemia & Lymphoma Society Rebrands as Blood Cancer United
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Jeweled Awareness Art Piece
The Real Crown Jewels Spotlight Testicular Cancer Awareness
Community-Driven Fashion Campaigns
Cupshe Debuts its 'Limitless Campaign' with Casting Calls
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Anti-AI Apparel Campaigns
Pamela Anderson for 100% Aerie Real Rejects AI-Generated People & Bodies
Menopause-Focused Brand Ambassadors
Revive Collagen Taps Melanie Brown MBE as Ambassador
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
K-Pop Celeb-Supported Beauty Brands
Dr. Althea Taps Jang Wonyoung as Its New Global Ambassador
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Sun Awareness Campaigns
Canadian Dermatology Association Seeks to Educate and Protect
Celebrity-Backed Luxury Jewelry Campaigns
Tiffany & Co. Runs an Ad with Natalie Portman
Empowering Scar-Focused Campaigns
Bio-Oil® Debuts the Scar Stories Campaign with Ariana Madix
Empowering Beauty Hotlines
The Biosil Hotline Shares Real, Relatable Concerns from Women
Romance-Novel-Inspired Skincare Campaigns
Neutrogena x Serena Kerrigan Present Steamy Stories
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Humorous Healthcare Campaigns
Zocdoc And 72andSunny Reframe Doctor Search With Playful Anxiety
Cinematic Haircare Campaigns
OLAPLEX Introduced its 'Designed to Defy' Campaign
Actor-Endorsed High-End Jewelry Campaigns
Bulgari Expands Serpenti Line with Six Jewelry Designs
Oncology-Safe Products
Naturopathica Expands Oncology Care Through Spa-Hospital Collaboration
Health Awareness Undergarments
The UnderAware Brings Awareness to Testicular Cancer in April
Antiperspirant Sports Partnership Campaigns
Dove X the US Open Launch an Underarm Ambassadorship
Actress-Led Kombucha Campaigns
Health-Ade and Lindsay Lohan Partnered to Promote Kombucha
Athlete-Approved Intimates Lines
Victoria's Secret Debuts the Season of Strapless with Angel Reese
Fitness Earphones Campaigns
'Listen to Your Heart' Unites Sports Icons for Powerful Campaign
Anti-Counterfeit Campaigns
This Vaseline Nigerian Prince Campaign Warns Against Fake Products
Awareness-Promoting Medical Initiatives
Newmedical Technology Emphasizes Care and Education
Honest Shaving Campaigns
Wilkinson Sword's Any Hair, Anywhere Shatters Shaving Myths
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Breast Health Awareness Apps
Know Your Lemons App Recently Named the #1 in Health & Fitness
Pet Cancer-Focused Initiatives
Petco Love and Blue Buffalo Renew Their Collaborative Efforts
Athlete-Backed Stigma-Addressing Campaigns
U by Kotex Partners with Anna Leigh Waters
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Satirical Political Campaigns
The Thoughts & Prayers Toilet Paper Campaign Calls Out Inaction
Unfiltered Skincare Campaigns
The Indu Spots Happen Campaign Celebrates Unretouched Teen Skin
Health Engagement Disparity Campaigns
Function Health and SubwayTakes Partner on a Campaign
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Breast Cancer Awareness Jewelry
Olaeda's Hopeful Heart Bracelet Embodies Strength and Grace
Communal Prevention Initiatives
The American Foundation for Suicide Prevention Runs Its Campaign
Domestic Violence Awareness Campaigns
GlassesUSA.com Joins The National Domestic Violence Hotline
Cheeky Trash Bag Ads
Hefty Expands Collaboration with John Cena, the Face of Its Hefty Trash Bags
Posh Mother-Celebrating Campaigns
The Michael Kors 2025 Mother’s Day Campaign Was Chic and Luxe
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Empowered Makeup Campaigns
Charlotte Tilbury Pillow Talk Beauty Soulmates is Star-Studded
Celebrity Skincare Hotlines
The Skin Survival Hotline Shares Skincare Tips from Scarlett Johansson
Breast Cancer Awareness-Focused Mascaras
Thrive Causemetics Debuts the Pink Bow Mascara
Style Icon Auctions
Julien's Auctions Auctions Off Gwyneth Paltrow's Personal Collection
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Actress-Backed Handbag Collections
Prada Spotlights Its Galleria Handbag Collection
Cancer Care Architecture
Maggie’s Architecture That Cares Exhibition Highlights Healing Design
No-Nonsense Haircare Campaigns
The No Gimmicks Campaign by LolaVie Focuses on Proven Products
Actor-Supported Water Campaigns
smartwater® Reignited Its Partnership with Jennifer Aniston
Courageous Style Campaigns
Coach's Revive Your Courage Activates Gen Z
Mom-Honoring Fundraising Campaigns
Colossal Has Launched Its 2026 Super Mom Competition
Breast Surgery Preconditioning Devices
Plexāā Secures Funding for its BLOOM⁴³ Device
Reassuring Leakproof Underwear Campaigns
Knix and Kristen Bell Launch the You're Good Campaign
Robust Childhood Cancer Campaigns
Childhood Cancer Canada Launches 'Let's Face the Unimaginable'
Actress-Supported Oral Health Campaigns
TheraBreath Taps Demi Lovato for Ready. Fresh. Go.
Charitable Paediatric Cancer Initiatives
Meagan Bebenek Foundation Expands Its 25 in 25 Initiative
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Parental Advocacy Campaigns
Cardi B is Bobbie's Chief Confidence Officer in The B is for Bobbie
Cinematic Fashion Campaigns
Alessandro Michele's Fall 2025 Campaign for Valentino is Alluring
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Provocative Shapewear Ads
Kim Kardashian is the Fairy Butt Mother in a Whimsical Skims Ad
Menstrual Health Day Initiatives
The Period Purse Launched 'Menstrual Health Day is Every Day'
Post-Surgery Garment Ranges
The Primark Breast Cancer Awareness Collection Has 49 Pieces
Biologically Shaped Musical Gadgets
The Balls in Concert Ad Brings Testicular Cancer Awareness
Cancer-Combatting Advanced Genomic Techniques
STAAR Foundation & Not These Ovaries Fund Research
Celebrity-Backed Luxe Fashion Campaigns
Burberry's Holiday Film is Dubbed ’Twas the Knight Before…
Musician-Supported Fine Jewelry Campaigns
Chanel's Coco Crush Fine Jewelry Film Features Two Stars
Cancer Society-Sponsoring Skincare Brands
La Roche-Posay Partners with the American Cancer Society
In-Store Cancer Support Programs
JCPenney and Look Good Feel Better are Hosting Workshops
Gender-Based Violence Awareness Films
My Friend Max Hate Exposes the Dark Side of Online Influence
Education-Focused Brand Advocacy Initiatives
Mira Advocates for Sex and Hormonal Health Education
Celebrity Padded Shapewear Campaigns
SKIM Presents the New Ultimate Butt Collection
AI-Enhanced Breast Cancer Treatments
SOPHiA GENETICS Has Extended Its Partnership with AstraZeneca
AI-Powered At-Home Screenings
Feminai is Developing a Wearable Device for Breast Cancer Detection
Candid Mother's Day Cards
Poise Launched a Mother's Day Card Collection with Katherine Heigl
Liver Cancer Awareness Campaigns
Blue Faery Launches the Love Your Liver Campaign in February
Luxury Skincare Actress Ambassadors
Clé de Peau Welcomes Nicole Kidman as a Brand Ambassador
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
Pancake-Centric Health Campaigns
Pancakes Against Breast Cancer Sparks Conversation & Action
Child Abuse-Preventing Campaigns
Prevent Child Abuse America Launches an Important Initiative
Down Syndrome Awareness Campaigns
CDSS Debuts a Powerful National Awareness Campaign
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Empowering Beauty Campaigns
Bella Vida Santa Barbara has launched its 'You Are Amazing' campaign
Food Allergy Awareness Campaigns
Fare's PSA is Backed by NFL Player Jason McCourty & His Daughter
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
First Responders-Focused Cancer Screenings
Vincere Cancer Center is Launching Screen Shield
Ovarian Cancer Research Partnerships
Global Ovarian Cancer Research Consortium Increases Funding
Cancer Survivor-Focused Mattress Giveaways
The United Breast Cancer Foundation Emphasizes Comfort
Charitable AIDS-Focused Medical Scrubs
HYPOTHESIS & (RED) Tackle HIV/AIDS Prevention & Treatment
Transformative Survivor Tattoos
Mark of Life Incorporates Radiation Marks into Custom Body Art
Celeb-Backed Hurricane Relief Initiatives
Nando’s Canada and Kardinal Offishall Partnered for Good
Awareness-Raising Lung Cancer Campaigns
Give a Breath 5K Was a Local Fundraising Event in Edmonton
HIV Stigma-Addressing Films
Casey House Released the Big Fucking Deal Short Film
Myth-Busting Pet Campaigns
Royal Canin Runs a Campaign for National Take Your Cat to the Vet Day
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign
Multi-Level Cancer Awareness Ads
The United Breast Cancer Foundation is at Times Square