One word color responses like purple, white, beige, black appear without context on many female users’ Facebook pages. The colors are responses to the question, "What color is your bra?" The meme has gone viral but no one seems to know where it started or who started it.
Several observers and critics of the phenomenon question whether it isn’t really ‘slacktivism,’ feel-good online activism, in this case to raise breast cancer awareness, that has zero political or social impact.
Before we chalk it all up to slacktivism, better take note that Facebook fans of the Susan G. Komen Breast Cancer Foundation as well as donations to the American Cancer Society are up significantly since the "What color is your bra?" question was posted.
Breast Cancer Slacktivism
More Stats +/-
37 Pink Innovations for Breast Cancer Awareness
Heart-Rending Real-Life Ads
Haute Heels for a Cause
Charitable Groping Ads
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.