The Skin Scan app is a groundbreaking new piece of technology available in the app store that lets you track moles and decide whether or not to visit a physician. The app works by taking a photo of your mole and measuring its development and likelihood of turning into cancer.
What I particularly like about the Skin Scan app is that it is attempting to solve a real-world problem. The app also geo-tags the location of moles reported globally, which could lead to a tracking of the development of skin cancer. This innovative app is certainly one to check out.
Implications - The digital revolution has made consumers eager for technology that will solve real-world problems and makle their lives dramatically better. This stems from a desire to bright about a future that they have seen represented in popular media. Companies, whether it a technological field or not, should consider how to do social good and consider their best marketing strategy.