Breast Cancer Awareness Month may seem far away, but several designers are already fully prepared: the Pink Swan Project is a buzzworthy awareness campaign involving 18 well-known designers. Each designer created a comfortable chair which had a design reflecting breast cancer. All of them flaunt fabulous feminine features such as feathers, floral patterns and curved lines. These stylish seats will be auctioned away in October on CharityBuzz.com with the proceeds going to the Breast Cancer Research Foundation.
This fabulous furniture collection designed for The Pink Swan Project is a reminder of creative ways to contribute to causes. The Pink Swan Project is an example of raising the fun in fundraising.
Implications - Non-profit and research companies are constantly seeking methods of fundraising to amplify their efforts. They can appeal to consumers who wish to contribute to their cause by developing creative and interactive fundraising campaigns that make their efforts memorable.