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New Zealand homewares retailer has paired up with the New Zealand Breast Cancer Trust in a new initiative to raise funds for breast cancer research . They have just released a set of coffe cups inspired by bra sizes with each set sold raising $5.00 to help fund research . Everything is covered from AA perfect for espresso , B for the breakfast staple the long black , C is great for a cappuccino whilst the larger D is latte friendly. The concept was thought up by Maria Lishman of Advertising Agency Colenso BBDO and is a great example of creative ideas working for community benefit .