Victoria's Secret Debuts the Season of Strapless with Angel Reese
Victoria's Secret has launched The Season of Strapless campaign and collection, featuring two-time WNBA All-Star Angel Reese as the first professional basketball player from that league to star in a brand campaign.
The Season of Strapless marketing initiative spotlights new product highlights like the Invisible by Victoria’s Secret Strapless Collection with no slip grip technology, a Summer Swim Collection, and the Bombshell Bronze Eau de Parfum. Overall, though, the capsule includes bras, panties, swimwear, casual sleepwear, apparel, and beauty items.
Angel Reese was photographed in the campaign in Barbados by Renell Medrano. The release of the campaign and product collection was additionally celebrated with an event at Victoria's Secret Fifth Avenue flagship store in New York, where Angel Reese made her runway debut for the brand in 2025 and stood out as "one of the first professional athletes to walk the runway."
Image Credit: Renell Medrano
The Season of Strapless marketing initiative spotlights new product highlights like the Invisible by Victoria’s Secret Strapless Collection with no slip grip technology, a Summer Swim Collection, and the Bombshell Bronze Eau de Parfum. Overall, though, the capsule includes bras, panties, swimwear, casual sleepwear, apparel, and beauty items.
Angel Reese was photographed in the campaign in Barbados by Renell Medrano. The release of the campaign and product collection was additionally celebrated with an event at Victoria's Secret Fifth Avenue flagship store in New York, where Angel Reese made her runway debut for the brand in 2025 and stood out as "one of the first professional athletes to walk the runway."
Image Credit: Renell Medrano
Trend Themes
1. Athlete-fronted Intimates - Featuring professional athletes in intimate apparel campaigns opens pathways for performance-driven branding that redefines credibility and aspirational messaging in lingerie.
2. Sport-engineered Lingerie - Integrating no-slip grips and athletic materials into everyday bras and swimwear signals a shift toward hybrid products that blend performance functionality with fashion aesthetics.
3. Inclusive Runway Casting - Casting diverse body types and athlete profiles on major runways challenges traditional beauty norms and suggests new standards for product fit, representation, and storytelling.
Industry Implications
1. Apparel and Lingerie - The demand for versatile, performance-infused intimate wear indicates opportunities for brands to rethink sizing systems, material innovation, and direct-to-consumer fit technology.
2. Sports Marketing - Elevating athletes into lifestyle and fashion roles points to expanded commercial models where athletic endorsements evolve into co-created product lines and long-term brand partnerships.
3. Beauty and Fragrance - Coupling fragrance and beauty launches with apparel collections suggests cross-category product ecosystems that leverage lifestyle storytelling and multisensory retail experiences.
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