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Athlete Collaborative Intimates Line

Naomi Osaka and Victoria's Secret Work on a New Collection

— February 28, 2023 — Lifestyle
Naomi Osaka works in collaboration with Victoria's Secret on a new line that highlights the company's new Forever bra. This is the first-ever bra pad that is sustainably made to be fully recycled and is made with the help of MAS Holdings. The brand claims that it sources from responsibly managed forests and once it is used, the pads can be returned to stores to be reprocessed.

Osaka talks about her new collaboration and the empowering inspiration, stating that “VS x Naomi Osaka beautifully represents the tranquility and happiness that comes when you take a moment to embrace you—I believe everyone should prioritize self-care. We had a fully immersive design process together where we thoughtfully chose light, soft fabrics in a calm color palette reflective of sunsets and sunrises."

Image Credit: Victoria's Secret
Trend Themes
1. Sustainable Lingerie - The creation of sustainable lingerie collections using innovative materials and production techniques.
2. Athlete Collaborations - The development of intimate apparel lines made in collaboration with athletes.
3. Circular Fashion - The implementation of circular fashion principles in intimates manufacturing.
Industry Implications
1. Fashion and Apparel - Brands can leverage sustainable materials and athlete collaborations to create innovative and eco-friendly lingerie collections.
2. Sports and Fitness - Athletes can collaborate with lingerie brands to create functional and stylish pieces for active women.
3. Sustainability - Manufacturers can adopt circular fashion principles and design sustainable intimate apparel to contribute towards a more eco-friendly future.
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