To help raise awareness for breast cancer, the entire staff of Providence St. Vincent Medical Center in Portland Oregon slipped on pink gloves and did a little 'pink glove dance' to Jay Sean's 'Down.'
This has caused a bit of controversy in light of the new cancer exam recommendations released this week that shift the initial exam age from 40 to 50. Nevertheless, watching the video will provide a feel-good moment. You can worry about controversies later.
Implications - The staff of Providence St. Vincent Medical Center in Portland, Oregon had an innovative idea to promote cancer awareness and they executed it perfectly.
Key Themes Behind This Trend
- Cancer Awareness Campaigns
- Hospital staff use creative dance to promote cancer awareness, inspiring other organizations to create unique and engaging awareness campaigns.
- Healthcare Employee Engagement
- Providence St. Vincent Medical Center's demonstration of fun employee engagement helps other healthcare organizations think outside the box in building staff morale and motivation.
- Social Media Marketing for Hospitals
- Success of the 'Pink Glove Dance' highlights the opportunities for hospitals to use social media as a marketing tool to raise awareness and connect with their communities on a more personal level.
Where This Applies
- Healthcare
- Hospitals and healthcare organizations can innovate in promoting staff engagement, patient care, and community involvement by exploring creative methods like the 'Pink Glove Dance.'
- Non-profit and Charity
- Social cause campaigns can benefit from creative marketing strategies to increase community engagement and enhance their mission delivery.
- Entertainment
- Organizations involved with entertainment and performing arts can partner with hospitals and healthcare industry to create engaging campaigns like hospital staff dancing videos as a means of boosting creativity and morale.
