The top 2019 toy trends explore themes like gender neutrality, DIY play centered on customization and skill-building, as well as tech-powered innovations that inspire even more creativity with augmented reality and voice controls.
Over the last year, kids have been introduced to tons of collectible toys that can be unboxed in fun ways to reveal playthings with unique forms, textures and scents—some of which even include edible components.
While kids have enjoyed playing with classic toys like the Doodle Bear, Lego minifigures and the challenging Rubik's Cube, these toys are being reinvented for a new generation with features that support app connectivity and personalization.
Trend Hunter's 2020 Trend Report shares more innovations for kids of all ages in the year ahead.
Top 100 Toy Trends in 2019
From Eco Craft Collectibles to Customizable Gender-Neutral Dolls:
Laura McQuarrie — Jan 25, 2020 — Life-Stages
100
Professional Executive Desk Toys
The 'MINUS GRAVITY' is a Stylish Way to Play at Your Desk
99
Eco Craft Collectibles
The 3D 'Eugy' Toys are Made from 100% Recyclable Materials & Rice-Based Ink
98
Surprise-Inside Shopping Collectibles
ZURU's '5 Surprise Mini Brands' Features Tiny CPG Items
97
Stress-Relieving Carry Coins
'The Tide' Worry Coin Has Two Motion Functions to Alleviate Anxiety
96
Digital Fidget Gadgets
FidgeX is Microprocessor-Based and Shares Interactive Activities
95
Kid-Focused Experiential Retail
Camp is a Highly Active and Immersive Retail Experience for Kids
94
Online Toy-Testing Hubs
KidHQ's Interactive Video Experiences Reinvent Holiday Shopping
93
Fibonacci Sequence-Inspired Toys
The Kinetrika 'SQUARE WAVE' Alleviates Stress Through Play
92
Multipurpose Childhood Balance Boards
The Kinderfeets Wooden Balance Board Serves a Number of Uses
91
Playful Pop Culture-Referencing Ads
This LEGO Ad Responds to Netflix's Tidying Up with Marie Kondo
90
Plush Stress-Relieving Toys
Belly-Rub Pups by Awarenics Help People of All Ages Manage Stress
89
Timber DIY Assembly Drones
The 'Aerowood' Wooden Drone Can be Assembled without Nails or Glue
88
Robotic Coding Board Games
The 'Mojobot' Coding Robot Board Game Offers an Interactive Experience
87
Developmental Kids Toy Subscriptions
The Monti Kids Subscription Embraces the Montessori Program
86
Creativity-Fostering Design Toys
Alessandra Fumagalli Romario's Imaginary Language Encourages Kids
85
Inspiring Inventor Toys
Hape's Junior Inventor Toys Encourage Kids to Make Experiments & Errors
84
Gooey Action Figure Toys
'Heroes of Goo Jit Zu' Combines Action Figures and Compound Play
83
DIY-Style Holiday Workshops
Build-A-Bear's Toy Workshop Strategy is Rolled Out in Multiple Cities
82
Mature Designer Fidget Toys
The AltDynamic 'Moment Spinner' Enables Stylish Play Anywhere
81
Imaginative Cardboard Kits
My Little World Helps Kids Create Airports, Villages, Landmarks & More
80
Customizable Wooden LEGOs
LEGO's Collectible Wooden Minifigure Inspires Creativity
79
Immersive LEGO Retail Experiences
The New LEGO Store in Sydney Boasts Inspiration & Immersion
78
Experiential Toy Shops
The New Toys"R"Us Store is Filled with Opportunities for Play
77
Cultural Celebration Dolls
Mattel's Day of the Dead Barbie Celebrates the Mexican Holiday
76
Sitcom Building Block Sets
The Seinfeld LEGO Set Celebrates the Show's 30th Anniversary
75
Three-in-One Rocking Toys
The Adaptive Luma Rock & Roller Grows with a Toddler
74
Stylish Ball Pit Design
Catchu's Ball Pit Pays Attention to Contemporary Aesthetics
73
Oversized Inflatable Toys
The WWE AirNormous Toys Recreate Props Used by Wrestling Superstars
72
Screen-Free Coding Robots
The 'Mochi Robot' is LEGO-Compatible and for Children Aged Three and Up
71
Motor Skill-Improving Puzzles
The Satyendra Pakhalé Puzzle Carpet is for Children Aged Two to Six
70
DIY-Style Light-Up Circuit Art
This DIY Kit by Klutz Seamlessly Promotes STEM and STEAM Learning
69
Cartoon Meme Collectibles
The 'Masterpiece Memes' SpongeBob Toys Take Cues from Viral Content
68
App-Connected Puzzle Cubes
The Xiaomi Giiker Smart Cube i3S Lets Users Partake in Challenges
67
420 Puzzle Toys
High Concepts' The High Ball is an Electronic Game "for the Seriously Baked"
66
Superhero-Themed Glove Toys
Marvel Launched the Endgame Power Gauntlet Articulated Electronic Fist
65
Goo-Filled Collectible Toys
Goo Goo Galaxy's 'Goo Drops' are Tactile Alien Baby Toys
64
Interchangeable Magnetic Wooden Toys
The ESNAF Wooden Toys are Left Naturally Unfinished
63
Collaborative Fashion Dolls
The KITH Women x Barbie Dolls Celebrate the Toy's 60th Anniversary
62
Child-Focused Therapy Dolls
Yaara Nusboim's Designs Intend to Help Children with Emotional Traumas
61
Cubic Multifunctional Game Consoles
The 'Joyscube' Interactive Gaming System is VR-Compatible
60
Introductory Coding Robot Toys
The 'Winky' Educational Robot is for Children Aged Five to 12
59
Subscription-Based STEM Toys
Amazon's New STEM Club Toys Teach Kids Valuable Skills
58
Deceptively Simple Puzzles
The Four-Piece T-PUZZLE is Unassuming Yet Challenging
57
Candy-Like Slime Toys
ZURU's 'Cotton Candy Cuties' are Stretchy, Fluffy and Scented
56
Connected Laser Tag Toys
The Takara Tomy X-Tag Light Gun Works with Your Smartphone
55
Faux Pimple Popping Toys
Urban Outfitters Launched a 'Pop It Pal' Toy That Mimics Pimple Popping
54
Video Game-Themed Toy Sets
The Hot Wheels Mario Kart Collection Includes Classic Characters
53
Mechanical Keyboard Fidget Toys
'CLICKEYbits' Let Users Try Out Different Keyboard Switches
52
Naturalistic Outdoor Chess Sets
The 'Luft' Chess Set is Customized with Found Pebbles
51
Stationary Robot Companions
The Pet-Like KiKi by Zoetic AI Will Be Shown at CES 2019
50
Personalized Search-and-Find Adventures
Wonderbly Publishes a Book, Illustrated by Marija Tiurina
49
Family-Friendly Axe Throwing Toys
The Zing ZAX Makes Axe Throwing Safe for User of All Ages
48
Burrito-Inspired Plush Animals
Cutetitos Babitos Arrive Rolled Up with Gender Reveal Diapers
47
Subscription-Based Educational Baby Toys
The Lovevery is Arranged by Child Development Experts
46
Sci-Fi Barbie Dolls
Mattel & Disney Created a Range of Fashionable Star Wars Barbie Dolls
45
Inclusive Beauty Dolls
Barbie's New Fashionistas Line Features a Wheelchair and Prosthetic Limbs
44
Robotic Train Toys
At CES 2019, intelino is Introducing a Smart "Train with a Brain"
43
Interactive Wearable Toys
Pixie Belles' Interchangeable Tails Double as Bracelets and Scrunchies
42
Portable Vintage-Style Game Consoles
The Playdate Console by Panic Has an Unusual Feature
41
Customizable Gender Neutral Dolls
Mattel's Creatable World Kits Allow for Hours of Customization
40
Child-Specific Flight Care Packs
The Kraft Flight Relief Pack is Filled with Items for Kids
39
Pocket-Sized Audio Games
The Hasbro Bop It! Micro Series Game Allows for Play Anywhere
38
Slime-Producing Parody Toys
The Hangrees Fuse Pop Culture, Humor and Slime
37
Massive Retro LEGO Sculptures
A LEGO Version of the Volskwagen Type 2 Kombi is Displayed at f.re.e
36
Wooden AR Desktop Toys
The 'Deskfruit' Augmented Reality Object Brings Digital Fun to Your Day
35
Digital Doodling Toys
The Revived Doodle Bear Introduces an App Experience for a New Generation
34
Perspective-Based Card Games
Authentic Agility Launches a Superb Card Game for Game Night
33
Dodgeball Card Games
'Throw Throw Burrito' Involves Matching, Dodging & Tossing Soft Burritos
32
Typography-Inspired Board Games
The Updated Galapagos Game by Felix Salut is Design-Friendly
31
Interactive Robotic Puzzle Toys
The 'ActivePuzzle' Transforms Puzzle Pieces into Robots
30
Collectible Foodie Toys
Foodie Roos are Plush Scented Toys That Look and Feel Like Food
29
Social Media-Inspired Fashion Dolls
The Poseable #SNAPSTAR Dolls for Tweens Pair with a Free App
28
Wrestling Character Gloves
WWE Blitz Brawlers Take the Form of Character-Themed Battle Gloves
27
AR-Enhanced Board Games
The Explorers by Unicorn Games Combines Traditional Gameplay and AR
26
Sweet-Smelling Hair Dolls
Spin Master's Collectible Candylocks Dolls Have Cotton Candy-Like Hair
25
Precision-Machined Magnetic Desk Toys
The 'Bobbler' Provide Idle Hands a Way to Fidget During Work
24
Horror Film Board Games
IT Monopoly Features a Custom Game Board and Accessories
23
Mess-Free Glitter Crafts
Crayola's DIY-Inspired Art Activities Keep Messy Materials Contained
22
Fidget-Friendly Remote Controls
The 'KOJIB' Controller Lets Users Play as They Channel Surf
21
Voice-Activated Disney Toys
Disney Pixar’s Toy Story 4 Range from ThinkWay is Responsive
20
Color-Matching Pom-Pom Toys
Pomsies Lumies Magically Match the Colors They are Placed On
19
Miniaturized AI Robot Toys
The 'Little Sophia' from Hanson Robotics Packs Advanced Technology
18
Preloaded Kids Wearables
The Kurio Watch Glow Comes with Over 20 Apps and Games
17
80s Show-Inspired Board Games
The Monopoly Stranger Things Collector's Edition is Retro
16
Glitzy Plush Pets
The Shimmer Stars by KD Kids! Take Inspiration from Celebrity Pets
15
Gender Neutral Play Kitchens
Ferm Living Designs a Slick, Minimal & Stylish Play Kitchen for Kids
14
Imaginative Naturalistic Vehicle Toys
The 'SWOODZ' Wooden Toy are Made from Durable Materials
13
Stackable Sand Castle Kits
Create A Castle's Split Mold System Helps to Easily Build a Sand Castle
12
Youngster Sleep Training Clocks
The VOBOT Smart Sleep Trainer Connects to Amazon Alexa
11
Teddy Bear Gift Shops
The 'Build-A-Bear Giftshop' Offers Gifts for Kids, Galentines and Couples
10
Rescue Owl Toys
'Owleez' is an Interactive Pet That Can Be Cared for and Taught to Fly
9
App-Connected AR STEM Kits
The Shifu Plugo Link Connects with Four Games with Over 250 Levels
8
Educational Autonomous Vehicle Toys
The 'Zumi' Self-Driving Car Kit Teaches the Essentials
7
Customizable Coding Robot Kits
The Clementoni RoboMaker Pro Kit is for Makers 10 and Up
6
Surprise-Inside Slime Toys
'Treasure X Aliens' Combines Slime with an Unboxing Experience
5
President-Inspired Board Games
The Trump Presidential Wall Game Requires Strategic Focus
4
Collectible Toy Holiday Calendars
The Funko Pocket Pop! Marvel Advent Calendar Has 24 Characters
3
Wearable Dragon Toys
WowWee's Fingerlings Untamed Dragons Lose Their Glow as They are Tamed
2
Edible Sand Toys
'Yummy Sand' Can Be Sculpted into Sand Castles or Chewed to Form Bubble Gum
1
Teen Drama Board Games
The Monopoly Riverdale Board Game Has Collectible Tokens and More
Related Ideas
Anniversary-Commemorating Toy Designs
Spin Master Introduced a New Line of Dora the Explorer Toys
Interactive K-Pop Film Toys
Furby Furblets KPop Demon Hunters Take After Favorite Characters
Inclusive Spellbinding Dolls
Moonspell Magic by Monster High Inspires Fans to Embrace Uniqueness
Easter-Themed Seasonal Doll Collections
Battat's Our Generation Debuts the Keepsake Collection
Spherical Surprise Dolls
Barbie Roll & Reveal Shares a Novel Unboxing Experience
Wooden Figure Sets
Nintendo Unveiled 'My Mario' in 30-Piece and 3-Piece Sets
Sensorial Anime Dolls
BedHedz are Expressive, Tactile Collectibles with Big, Unruly Hair
AI-Enhanced Play Experiences
Mattel Partners with OpenAI to Develop AI-Powered Toys
Sensor-Driven Play Blocks
LEGO Smart Bricks Introduce Responsive Building Toys
Sci-Fi Creature Collectibles
The Grogu Tiny But Mighty Series Figures Revsits On-Screen Looks
Toy-Doll-Starring Travel Spots
Expedia Debuts its 'Going Places with Ken' Campaign
Next-Gen 90s Dolls
Manhattan Toy is Reviving Groovy Girls for a New Generation of Kids
Easter-Ready Toy Plushies
Jazwares Launches a Whimsical Squishmallows Collection Ahead of Easter
Collectible Pop Culture-Referencing Toys
Mattel Debuts Its 2025 San Diego Comic-Con Showcase
Play-Based Preschool Apps
LEGO Bluey Mobile Game Makes Screen Time into Building Play for Kids
Sensory Pocket-Sized Pets
Nano-mals are Tiny, Interactive Companions That Double as Fidget Toys
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
AI-Powered Digital Gifting Experiences
Prezzee's Magical Moments Delight Kids, Family & Colleagues
Miniature Collectible Pop-Ups
MGA Entertainment's World of Miniverse Brings Collectibles to Life
Brick Toy-Inspired Jewelry
Studio GOGO's LEGO-Inspired Jewellery is Made to Be Played With
Psychologist-Designed Educational Toys
ThinkPsych Spotlights Its Line of Therapeutic Games & Tools
Nostalgic Capsule Collections
The UNIQLO UT x Tamagotchi Range Marks 30 Years of the Digital Pet
Family-Friendly Tech Accessory Designs
CASETiFY x Toy Story is Whimsical and Vibrant
Gender Stereotype-Busting Toy Campaigns
The LEGO Group Launched the She Built That Campaign
Miniature Baby Collectibles
MGA’s Miniverse: Make it Mini Real Baby Shares Tiny Figures & Food
Science-Backed High-Energy Toy Collections
Moose Toys Partners with Mark Rober on CrunchLabs
Anniversary QSR Toy Drops
Mcdonald’s Disneyland 70th Anniversary Toys Mark a Milestone
Collectible Digital Toys
BE@RBRICK x Tamagotchi Marks the Virtual Pet’s 30th Anniversary
Fashion-Focused Novelty Collectibles
KIMMON Collectibles Combine Style with Self-Expression
Inclusive Beauty Games
e.l.f Beauty's Glow Up! Experience Celebrates Self-Expression & Diversity
Voice-to-Sticker Printers
Stickerbox Supports AI-Powered, Safe, Independent, Creative Play
AI Companion Toys
Haivivi Announced the Launch of a Full Core Product Line and Brand-New Toys
Doll-Inspired Jewelry Collections
Barbie Professions Collection by Alex + Ani Celebrates Ambition
Subtly Spooky Halloween Decor
The Target 2025 Halloween Collection Debuted Ahead of Summer
Cute AI-Powered Companions
Luka AI Cube and the Luka Robot Take Center Stage at CES 2026
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Inclusive Fashion Dolls
Mattel’s First Autistic Barbie Boasts Sensory Experiences & Support Tools
Art-Inspired Collectibles
The Mattel x MoMA Series Transforms Iconic Artworks into Toys and Games
Viral Satisfying ASMR Toys
MGA Entertainment's Slime Life Turns Digital Trends into Physical Play
Chinese Toy Company Debuts
Kayou is Making Its Official Debut at the New York Toy Fair
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Toy Brick Advent Calendars
LEGO Introduces All-New Advent Calendars for 2025
AI-Driven Art Toys
MOMOTOY Debuts in the Us at Toy Fair New York
Community 3D-Printed Toys
3D Printing Elves Launches Free Toy Program for Children
STEM-Driven Building Block Kits
These LEGO Education Science Kits Come in Four Options
Toy-Inspired Jewelry Collections
The Polly Pocket x Nadine Ghosn Collection is Made with 18K Gold
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Programmable Robot Toys
Robosen's MINI Robots Introduce a First-of-Its-Kind Smart Toy Platform
Responsive Building Toys
LEGO SMART Play Integrates Technology That Reacts in Real Time
Emotive Plush Collectibles
Care Bears Caring Cuties Tap into the Thrill of Blind Boxes
Educational Series-Inspired Preschool Toys
Bonkers Toys Debuts the Genevieve's Playhouse Line
Collectible Wear-and-Share Jewelry
Twisty Petz Combines Wearable Pets with Friendship Bracelets
Screen-Free Children's Audio Toys
Tonies Introduces Three New Products for Littles
Fandom-Honoring Building Block Sets
LEGO® Spotlights Iconic Pop Culture Films and Series
Auto Cartoon Plushies
TeeTurtle Dropped the 'Transformers Reversible Plushies'
Collectible Sensory Toys
Moj Moj Delights Kids and Adults with Textures, Characters & Surprises
Dinosaur Tile STEAM Toys
Clixo's Dino Adventure Pack Encourages Screen-Free Holiday Play
Playful Holiday Tracking Platforms
Google Santa Tracker Returns for Its 20th Holiday Season
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
Phygital Fashion Dolls
Dress To Impress Mystery Models Brings a Beloved Fashion Game Offline
Micro-Robotic Digital Pets
MicroPets Appeal to Digitally Native Kids and Kidults
Game-Inspired Collectible Toys
Mattel Creations Debuts Two Minecraft Collectibles
3D-Printed Fidget Toys
Jigglets are Produced with Less Waste Than Traditional Toys
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Real-Life Doll Apparel
Barbie Debuts its First-Ever Fashion Collection with Edikted
Anniversary Doll Capsules
Spin Master Celebrates 25 Years of Dora with an All-New Toy Collection
Playful Collectible Figures
The Zsiga × Care Bears Series Transforms Nostalgic Icons into Toys
Multi-Brand Match Games
Mattel Match: Toybox Unlocked Unites Brands Like Barbie & Hot Wheels
Nostalgic Film Merchandise
Disney Celebrates the Toy Story 30th Anniversary with New Collectibles
Screen-Free Entertainment Toys
The Toniebox 2 Engages Kids with Stories, Sounds, Music & Games
Art-Inspired Toy Collections
Hape x The Met Makes Masterpieces Accessible & Play-Inspiring
Nostalgic Toy Brand Celebrations
Tamagotchi Marks Its 30th Anniversary at the New York Toy Fair
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
AI-Powered Plush Teddies
FoloToy's AI Teddy Kumma Holds Conversations and Tells Stories
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Character-Led Fashion Capsule
Barbie Edikted Collection Features a 71-Piece Wardrobe
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Award-Winning Educational Toy Brands
Learning Resources Earns 2026 Preschool Toy of the Year Award
Cosmetics-Inspired Slime Toys
Glime Brings Elements of Beauty and Fashion to Sensorial Play
STEAM-Inspired Construction Toy Systems
Meekins Corp. Introduces Rail Cube to the US Market
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Kid-Focused Screen-Free Learning Kits
Bellybees is Expanding Beyond Baby Food into a New Category
Wind-Up Collectibles
Wind-Upz Revive Wind-Up Toys for a New Generation of Kids & Collectors
Digital Pet Collector Games
Find Tamagotchi Introduces Nostalgic IP to Gen Zalpha on Roblox
AI-Powered Shopping Features
Target is Making Seasonal Gifting Easier, Personalized and More Fun
Sensory Dough Toys
Play-Doh 6 Variety Compounds are Uniquely Textured & Scented
Runway-Inspired Fashion Dolls
The Styled by KidSuper Ken Doll Sports Boundary-Pushing Streetwear
Toy-Inspired Music-Themed Workshops
The LEGO Group Launches Its Final Creativity Workshop of 2025
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Customizable Kids Stationery
Taggeez Lets Kids Decorate Their School Essentials with Charms
Screen-Free Wooden Car Toys
Qubs' RasKars Feature Hidden Tech That Drives Vehicles Autonomously
Open-Ended Exploration Toys
Melissa & Doug Entered Toy Industry Hall of Fame
Hybrid STEM Activity Kits
Brainstorm's Science Activity Kits Pair Hands-On Play & Online Tutorials
Roblox Popularity Trackers
Rotrends Shows What’s Popular on Roblox and Why
Vibrant Slime Collections
Sloomoo Institute Introduced 18 Colorful Slimes
Designer Blind Box Figurines
Pop Top is a New Range of Collectibles for Kidults
Crystal Floral Arrangement Kits
Cra-Z-Art's DIY Crystal Floral Kits Double as Decor for All Ages
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Halloween Countdown Doll Designs
Barbie Releases the 12 Days of Halloween Set with Daily Surprises
Tech-Driven Building Toys
LEGO Introduced Its New Smart Play Platform with Enhanced Technology
Expansive Action Character Toys
Blokees Debuts Its Range in Toy Fair New York 2026
Race-Inspired Puzzle Collections
LEGO and Formula 1 Launch a New Build the Thrill Series
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Supermarket-Inspired Slime Toys
Zuru Slime Mart Shares Baskets & Bags with Food-Like Sensory Toys
Nostalgic Blind Toy Series
The Teletubbies Say Hello Series Nods to Childhood Icons for Collectors
Emotional Exploration Plushes
Emotional Baggage by Solobo Toys Helps Kids with Playful Expression
DIY-Inspired Doll Designs
Rainbow High Unveils Its Exciting New Lineup of Products and Experiences
Branded Creativity-Focused Workshops
The LEGO Group Unveils Its 2025 Creativity Workshop Series
Collectible Message Dolls
Momiji x TOMY Brings a Beloved Blind Box Brand to the US Market
Tech-Forward Teen Furniture
Rooms To Go Kids' Cloud9 Collection Features Smart, Modular Pieces
AI-Powered Santa Toys
HeySanta Brings Artificial Intelligence into the Magic of Christmas
Whimsical Surprise Dolls
The Wicked Ozian Balloons Reveal Shares One of Five Characters
Seasonally Themed Magnetic Toys
MAGNA-TILES Introduces New Thematic Toys at Toy Fair 2026
Annual International Toy Fairs
Spielwarenmesse is Running Its 75th Edition This Year
Snuggly Plush Toys
Jazwares Spotlights Giftable Squishmallows for the Holidays
Expressive 3D-Printed Figures
Solobo Emotion Friends Help Kids Explore Feelings Through Play
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
Interactive Collectible Games
The Make It Mini Mobile Game Engages Kidult Collectors
Skill-Building Play Kits
The Helper Play Kit Supports Independent Play Based on Life Skills
Reimagined Building-Block Campaigns
LEGO Group Launched 'She Built That' to Defy Stereotypes
Festive Brick Snowglobes
The LEGO Snow Globes Series Introduces Playful Holiday Builds for Gifting
Vibrant Creativity Campaigns
Crayola Debuts its 'Creative Acts of Color' Initiative
Collaborative Color-Forward Toy Collections
Crayola and Ms. Rachel Debut Color Wonder Ms. Rachel
Art-Focused Retail Capsules
Mattel and MoMA Partner to Craft a New Collaborative Collection
Collectible Mini Cameras
The Photo Creator Mini Cam Lets Kids Snap Photos Without a Phone
Plushie-Themed Halloween Offerings
Jazwares and Warner Bros. Launch Spooky New Plush Line
3D-Printable Toy Ranges
MakerWorld 'CyberBrick' Has Reusable Electronics and 3D-Printed Models
Gendered Building Campaigns
LEGO Brings the 'She Built That' Campaign to the CNE
Interactive Toy Experiences
ToyPal Brings Soft Toys to Life with Personalized, AI-Powered Stories
IP-Based Kids Games
Netflix Turns Shows into Play Experiences
Toy Trading Platforms
Toy Trader App Lets Families Trade Toys, Clothes, and Gear Without Cash
Customization-Forward Valentine's Day Gifts
Sugarwish Highlights Customizable Gift Preferences
Travel-Ready Racing Toys
Compact Flat 2 Fast Card Racers Launch from Flat
Toddler Off-Screen Audio
Ms Rachel Tonie Offers Screen‑free Sing‑along Learning for Toddlers
Active Play Fair Presentations
JOYIN Gears Up to Present at Spielwarenmesse 2026
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Ultra-Nostalgic Toy Acquisitions
ArtCreativity Acquires the Wooly Willy Brand from PlayMonster
Interactive Holiday Games
Easter Quest 2025 Creates Digital Scavenger Hunts For Families