One of the best things a brand can do for its image is to communicate directly with its target demographic and this list of 2018 interactive trends is bound to shine a light on some examples in the industry of late that have been successful in their engagement.
PUMA, for example, released its 90s-inspired Cell Venom. The chunky footwear model was celebrated at a one-day pop-up in London where guests could interact directly with the product and even prototype their design. The event was lab-themed and shoe customization experts Mr. Bailey and David Mawdsley were there to help individuals with concepts.
Other examples of 2018 interactive trends worth mentioning are Zappar and SIG who produced an AR-powered packaging sample that is informative, playful and allows consumers to interact directly with the purchased product.
For more interactive trends in the new year ahead, check out Trend Hunter's 2019 Trend Report.
Top 40 Interactive Trends in 2018
From Science-Inspired Sneaker Releases to Smart Vending Machines:
40
Comforting Cocoon Bedrooms
'The Zed Rooms' for Sleep Replicate the Safety of the Womb
39
Social Media Sneaker Try-Ons
adidas' Ultraboost 19 Style Can Be Previewed in AR on Snapchat
38
Science-Inspired Sneaker Releases
The PUMA Cell Venom Debuts at a Conceptual Pop-Up in London
37
Internet-Inspired Apparel Shops
The Next-Gen 'GU Style Studio' Blurs Online & Offline Experiences
36
Miami Fashion Pop-Up Shops
Madhappy Opens a Temporary Space in Conjunction with Art Basel 2018
35
Playful Independence Day Packaging
Markobar Boasts Interactive Board Game Packaging in Indonesia
34
Single-Day Pop-Up Bakeries
Strongbow Dark Fruit Honours Its Fans in Manchester with a Tasty Treat
33
Interactive Holiday Packaging
The Coca-Cola Packaging in Japan is District-specific & Collectible
32
Festive Grooming Pop-Ups
Benefit Cosmetics' 'Jingle Brow Express' Provides Last-Minute Services
31
Artful AR Hotel Rooms
LIFEWTR and Marriott Hotels Created a Customized Experience for Guests
30
Curiosity-Inspiring Phone Pop-Ups
This Google Pop-Up is Centered Around the Pixel 3 & Mindful Tech
29
Holiday Cooking Events
Chef Clodagh McKenna and Guinness Hosted an Interactive Cooking Event
28
Chocolate Customization Pop-Ups
This Kit Kat Chocolatory Pop-Up is Centered on Custom Confections
27
AR Sneaker Teases
Nike is Using AR to Showcase the New Air Jordan 11 Concord
26
Hands-Free Hair Coloring Guides
The Clairol Color Expert Provides Assistance Via Google Home
25
Smart Vending Machines
Mulberry's Interactive Retail Installation Captures Data & Offers Rewards
24
Multi-Sensory Confectionery Packaging
Electronic Equips Churchill's Tins with an Audio Component
23
Board Game Vending Machines
Big Potato's Product Vending Machine Shares Party Games
22
Playful Military Drum Tins
Design Bridge Creates Hero-Honoring Packaging for Cadbury
21
Augmented Educational Posters
Yorkshire Tea's Educational Campaign Shows the Importance of Trees
20
Thanksgiving Fun Run Promotions
Michelob Ultra is Offering Free Beer for Running a Turkey Trot
19
Perception-Shaping AR Experiences
Santander's AR experience Highlights Employed Homeless People
18
Informative AR Packaging Experiences
Zappar & SIG Produce Playful Interactive Packaging for Water
17
Personalized Jewelry Gift Guides
Alex and Ani is Sharing Gift-Giving Advice from Real People
16
Culinary Gondola Experiences
The Fondue Express Gondola Pairs a Three-Course Menu with Champagne
15
Multi-Sensory Holiday Markets
Paco Rabanne is Creating a Millennial-Targeted Fragrance Market
14
Festive Chocolate Postal Services
Cadbury's Secret Santa Service Shares Free Bars of Chocolate
13
Chicken Nugget String Lights
McDonald's UK Has Created Chicken McNugget String Lights and Baubles
12
Playful Canine Trampoline Parks
Rover.com' Pushes Unconventional and Entertaining Dog Activities
11
Experiential Invisible Cinemas
Santander's Cinema Educates Gen Z on Personal Data Privacy
10
Interactive Cancer Awareness Activations
'Testimatic' by FCB Raises Awareness of Testicular Cancer
9
Informative Food Packaging Concepts
SÍCLIC Attempts to Teach Consumers About Colombia Regions
8
Incentivized Shopping Campaigns
Burger King's Whopper-Shopper Helps Consumers Shop Online and Save
7
Artful Skincare Pop-Ups
La Prairie is Holding a Pop-Up at the Saatchi Gallery for Contemporary Art
6
Rewarding Reusable Coffee Tumblers
Starbucks' Brewed Refill Tumbler Comes with Unlimited Coffee
5
Festive Plant-Based Feasts
Tesco is Hosting 'Vegmas' as an Inspiring, Plant-Powered Holiday Dinner
4
Behind-the-Scenes In-Store Experiences
This Year, People Can Step Into the John Lewis Holiday Ad
3
Shoppable Holiday Choirs
Harvey Nichols' Charitable Experience Shares Shoppable Looks on Instagram
2
Festive AR Retail Experiences
Walmart's Holiday AR Lets Shoppers See Aisles Through a New Lens
1
Vodka Brand Travel Upgrades
Smirnoff Seltzer Will Pay for You to Avoid the Middle Seat of a Plane
Related Ideas
Collaborative Sporty Footwear Styles
Coperni and PUMA Unite for a New Footwear Collaboration
Fully Recyclable Sneaker Styles
The Nike ISPA Link Axis Has Interlocking Components with No Glue
Superhero-Themed Sportswear Shoes
Paul Parsons Creates Cool Marvel x Nike Concept Sneakers
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
RFID-Enabled Sport Sneakers
BANBROKEN ARTDesign Sport Shoes Have the TAP-Tech Feature
Dynamic Thigh-High Tech Sneakers
Voo Store Joins On Running to Create a Unique New Sneaker
Futuristic Designed Lifestyle Sneakers
adidas Releases Y-3 Itogo in Japanese-Inspired Aesthetics
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Reissued Millennium Sneaker Styles
PUMA Mostro Sneakers Come in Two Color Options
Gaming-Inspired Haptic Response Sneakers
The Nike PG2 PlayStation Shoes are Paul George-Approved
Experimental Shoe Collections
CAMPERLAB Releases Highly Irregular Footwear Designs
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Car-Branded Sneaker Collaboratioons
Porsche and PUMA Announce New Shoe Silhouettes for 2023
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Plastic-Heavy Fashion Campaigns
Anonymous Club and PUMA Debut a New Collaboration
Collaborative Textural Lifestyle Sneakers
Nike and Union Join on the Field General Sneaker
Co-Branded Luxury Basketball Shoes
Balmain and Puma Joined for a Basketball-Themed Collaboration
Crypto-Inspired Sneakers
PUMA and Yuga Labs Release New Custom Shoe Collaboration
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Futurist Footwear Collections
Norse Projects Dropped the ARKTISK Footwear Capsule for 2023
Multi-Sensory High-End Foootwear Events
Moncler’s Studio Ascenti Presented Its Design in Paris
Vibrant Distressed Shoe Silhouettes
Converse and ADER ERROR Launched a Second Collaborative Drop
Artistic Sneaker Collaborations
The 'Skechers x Vexx' Collection Highlights Bold Graphics
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
AI Fashion Weeks
AIFW Explores Digitally-Powered Collections & the Future of Fashion
Luxury Technical Clothing Lines
Y-3 Embraces Performance-Driven Fabrics and Luxury
Bright Video Game-Inspired Footwear
Onitsuka Tiger Launches a Street Fighter-inspired Sneaker
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Futuristic Urban Sneakers
The Vans Sim-Plis-Tech are for the Everyday Urban Environment
Virtual Monster Sneakers
LG Electronics is Unveiling Digital Shoe NFTs at CES 2023
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Sporty Dynamic Elevated Fashion
Ottolinger and PUMA Unveil its Latest Designs for FW23
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Graphic Collaborative Streetwear Series
PUMA and STAPLE Join atmos Tokyo on a New Collection
NFT Fashion Runways
Vivienne Tam AW23 Fused Physical & Digital Elements
Vibrant Collaborative Tech Sneakers
ASICS and Gallery Dept. Join on the GT-2160 Sneaker
Anniversary-Honoring Hybrid Footwear
Foot Locker's TN 25th Celebration Honors its 25th Anniversary
Shoe Retailer AI Apps
SuperStep Partnered with 'IMSHOP' to Create a Convenient Mobile App
Luxurious Spring-Ready Sneakers
Burberry Introduces the Dynamic Box Sneakers to its Lineup
Shimmery New Year-Inspired Streetwear
Hajime Sorayama Joins PUMA On a LNY Collection
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Futuristic Sports Sneaker Collaborations
Reebok Joins Forces with SOUTH2 WEST8 for a New Release
Inaugural Virtual Sneaker Collections
Nike Presents its Our Force 1s Collection of Digital Shoes
Leathery Black Sporty Fashion
adidas and IVY PARK Continue to Work in Collaboration
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Surf Shoe-Inspired Spikey Footwear
The PUMA Mostro Gets a New Vibrant Textural Update
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Collaborative Outdoorsy Footwear
The adidas x National Geographic Shoe is Performance-Driven
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Futuristic Corporate Fashion Shows
Hugo Boss FW 23 Featured Sophia the Robot
Fashion-Forward Hybrid Sneakers
The COPERNI x Puma 90SQR Sneaker Capsule is Somewhat Futuristic
AI-Enabled Sneaker Marketplaces
Neatsy.ai Has Shoppers Scan Their Foot to Find the Perfect Fit
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Collectible Phygital Sneakers
The Grailed Puma Slipstream Can Be Authenticated in the Metaverse
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Minimally Designed Collab Sneakers
PUMA and Slam Jam Join Forces on the PUMA GV Sneaker
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
AR-Enhanced Design Processes
Puma Improves Its Manufacturing Practices with ARsenal by CGTrader
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Ultra-Distressed Shoe Designs
The New BEAMS x PUMA Silhouette is Inspired by Vintage Sweatshirts
Hybrid Football Running Shoes
The FENTY x PUMA Avanti Updates a Classic Footwear Silhouette
Whimsical Inflatable Sneaker Concepts
UV-Zhu Uses Daily Objects for His Nike Concept Sneaker
Revived Collaborative Textural Footwear
SAN SAN GEAR Creates Its Own PUMA Mostro Sneaker
Dramatic Spiked Sporty Footwear
The PUMA Mostro Returns in a Dramatically Spikey Design
Plush Footwear Pop-Ups
The Monster Den by On Shares the Joy of Running
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
High-Fashion Workwear Runways
sacai Spotlights a Few High Fashion Collaborations for FW23
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
3D-Printed Slip-Ons
PANGAIA Unveils Its New 3D Printed Sneaker With Zellerfeld
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Collaborative Textural Lifestyle Sneakers
New Balance Presents Another Technical 1906 Sneaker
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Car Brand Sneaker Collabs
Porsche Design and PUMA Unveils 3D Printed Sneakers
Futuristic Collaborative Fall Footwear
BOTTER and Reebok Present New Designs at Paris Fashion Week
Iconic Heritage Brand Sneakers
Le TIGRE Unveiled an Exciting New Sneaker Collection
Metaverse Shoe Customizers
Crocs Launches a Jibbitz-Themed Virtual Experience with Obsess
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
AI-Powered Fashion Assistants
Zalando is Launching a Virtual Assistant Powered by ChatGPT
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Zipper-Adorned Lifestyle Sneakers
PHANTACi and PUMA Unveil the Zipper-Adorned PUMA Suede
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Luxe Monogrammed Spring Apparel
adida and Gucci Join Forces on a New Capsule for SS23
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Runner Pace-Influenced Sneakers
These Vimazi Sneakers Have the Proprietary FastPod Technology
Sustainable Food Material Sneakers
ID.Eight Brings 90s-Inspired Sneakers with Food Materials
Self-Referencing Fashion Collections
For Fall/Winter 2023, UNDERCOVER is Reimagining Old Design
Custom Men's Footwear Services
Robert August Fuses 21st Century Technology with Craftsmanship
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Futuristic Minimal Basketball Sneakers
adidas Originals Launches the Crazy Infinity Shoe Today
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
AI Footwear Fitting Tech
OmboriGrid & Volumental are Helping Consumers Experience a Better Fit
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Phygital Luxury Sneakers
The Dior B33 Sneakers Use NFC Tech to Link to a Digital Twin
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Interdimensional-Inspired Sporty Projects
PUMA and P.A.M. Join Forces on PAM/PUMA BIO/VERSE
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
Basketball-Inspired Fashion Lines
The PUMA x Rhuigi Capsule Draws Inspiration from NYC Basketball
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Interactive Gaming Clogs
These Special Crocs Can Be Scanned for an Exclusive Gaming Experience
Sustainable Futuristic Fall Footwear
Ancuta Sarca Presents a New Dynamic Range for FW23
Sporty All-pink Sneakers
PLEASURES x PUMA Embrace the Barbiecore Aesthetic
Storage-Focused Dynamic Footwear
Tagi. Joins Vans on a New Collection of Dynamic Sneakers
Transformative Textured Fashion
ANREALAGE SS 2024 Features Outfits That Change Color & Pattern
Artist-Designed Phygital Sneakers
adidas' Digital Pass Can Be Redeemed for Physical Sneakers
Designer-Made Art Installations
Valentino Shares the ‘Unboxing’ Installations with Global Stylists
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Color-Blocking Vibrant Sneakers
Nike Unveils a Doernbecher Version of the Air Jordan 1 Low
Sporty Stark Dynamic Sneakers
Skepta Helps Unveil the new VELOPHASIS Sneaker by PUMA
Futuristic Bold Tonal Sneakers
Beyoncé and adidas Present the IVY PARK Top Ten 2000 Sneaker
Fashion Collaborative Sneaker Models
CLOT and adidas Join Forces Once Again on a SS24 Series
Sustainably-Minded Lifestyle Sneakers
Proto Collective Unveils Its First Earth-Friendly Sneakers
Retro-Inspired Running Heritage Footwear
PUMA Presents a New Velophasis Series of Footwear
TV Station-Inspired Footwear Capsules
PUMA Joins Nickelodeon on the New Slime Collection
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
AI-Powered Search Features
Shop Premium Outlets Enhances its Online Shopping with AI-Powered Tools
Nostalgic NFC-Enabled Sneakers
Puma’s Limited-Edition RS-XL Sneakers Link to Exclusive Content
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation