Like Aerosmith's song goes, Love in an elevator, going up and down in style. Take a look at this elevator inspired cluster of innovations which includes giant banana elevators, elevators for aliens, luxury condo elevators for cars, color changing elevators, elevator cookie dunking, guerrilla elevator campaigns and sponsored elevator up buttons.
Implications - Consumers are fascinated by inventions that take something as basic as the idea of vertical travel and turn it into a magical experience. These particular ideas and innovations show how this well-known staple of major buildings is a veritable playground for creativity and that companies which make the most of this fact have everything to gain for their ingenuity.