Convene Hospitality Group has opened a new event venue called Convene 555 Broadway in New York City's SoHo neighborhood. The space occupies 32,000 square feet on the second floor of the ten-story Scholastic Building at the intersection of Prince and Spring Streets.
Convene 555 Broadway features seven distinct meeting and event areas, including a main reception hall, breakout rooms, a boardroom, and flexible galleries suitable for product demonstrations, creative workshops, and social gatherings. Designed in partnership with Marlo + Kroft, the interior combines raw materials such as concrete and wood with clean geometric forms and bold contrasting colors. Structural columns are wrapped in brick red trim that echoes the original facade by architect Aldo Rossi. High ceilings, substantial windows, and exposed beams and concrete floors create a loft-like atmosphere that pays homage to SoHo's artist studio heritage.
Image Credit: Convene Hospitality Group
What's Driving This Trend
- Flexible Multi-use Venues
- Spaces configured with modular rooms and galleries enabling simultaneous corporate, creative and social programming that challenge single-purpose venue economics.
- Heritage-driven Design
- Adaptive interiors that preserve architectural elements and reference local artistic legacies, creating high-value differentiated settings for brand storytelling.
- Experiential Luxury Hospitality
- High-end event environments combining raw-industrial aesthetics with curated amenities to elevate attendee engagement beyond traditional meeting formats.
Who This Affects Most
- Corporate Events and Meetings
- Demand for multifunctional downtown venues is reshaping procurement, with clients seeking integrated technology, branding and hospitality services under single contracts.
- Real Estate Adaptive Reuse
- Conversion of historic commercial buildings into premium event destinations is redefining asset value by monetizing experiential space rather than conventional tenancy.
- Hospitality Design and Architecture
- Design firms blending preservation with contemporary materials and flexible layouts are enabling new revenue models tied to bespoke spatial experiences.
