To show support for World Aids Day, we've collected this cluster of some of the top safe sex and HIV awareness innovations featured on Trend Hunter, ranging from items under the official Product (Red) label to some very graphic, yet effective, shockvertising ads.
Lastly, I'd like to encourage you to add #red to your tweets on Twitter to change the color of your entries for the day, showing your support for World Aids Day.
Implications - With the advent of medical studies permeating mainstream media, consumers are now much more health conscious. This, in turn, is also affecting the way consumers are purchasing goods. Products which appear to give its users substantial health advantages are more likely to be chosen over items which can give no foreseeable medical benefits.
Stats for 59 HIV Awareness Innovations
Trending: Older & Average
Research: 23,011 clicks in 334 w
Interest: 8 minutes
Concept: 59 HIV Awareness Innovations
Related: 280 examples / 215 photos
Segment: Females, 18-55
Comparison Set: 102 similar articles, including: orgiastic aids awareness ads, biomimicmarketing in shockvertisement, and angels watching people have sex.
59 HIV Awareness Innovations
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Support for World Aids Day With Creative Campaigns, Products
By: Bianca Bartz - Published: Dec 1, 2009 Updated: Aug 17 2011