Rookie

Jimmy Choo Competition Raises Awareness About HIV and Rape

By: Jenny Lau - Published: • References: jimmychoo & jimmychoo72
Jimmy Choo and the Elton John AIDS Foundation are harnessing social media for a charitable initiative. They have launched ‘You, Your Shoes and 72’ which is an online photo competition to raise awareness around Project PEP. This project is a charity collection that donates 25% of sales to the Simelela Rape Centre in South Africa.

Contestants are encouraged to upload photos inspired by the theme ‘You, Your Shoes and 72.’ Submitted photos have a chance of being exhibited at the Project PEP launch event in London as well earning the contestant a top prize of 7 pairs of shoes and two handbags from Jimmy Choo. Stats for Life-Saving Competitions Trending: Older & Mild
Traction: 3,863 clicks in 257 w
Interest: 4 minutes
Concept: Life-Saving Competitions
Related: 83 examples / 64 photos
Segment: Females, 18-35
Comparison Set: 30 similar articles, including: affordable foot couture, self-hurting shoe ads, and designer rain boots.