Jimmy Choo Competition Raises Awareness About HIV and Rape

By: Jenny Lau - Published: Oct 13, 2009 • References: jimmychoo & jimmychoo72
Jimmy Choo and the Elton John AIDS Foundation are harnessing social media for a charitable initiative. They have launched ‘You, Your Shoes and 72’ which is an online photo competition to raise awareness around Project PEP. This project is a charity collection that donates 25% of sales to the Simelela Rape Centre in South Africa.

Contestants are encouraged to upload photos inspired by the theme ‘You, Your Shoes and 72.’ Submitted photos have a chance of being exhibited at the Project PEP launch event in London as well earning the contestant a top prize of 7 pairs of shoes and two handbags from Jimmy Choo. Stats for Life-Saving Competitions Trending: Older & Mild
Research: 3,882 clicks in 344 w
Interest: 4 minutes
Concept: Life-Saving Competitions
Related: 90 examples / 69 photos
Segment: Females, 18-35
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