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Amex Releases Red Cards for AIDS Campaign

By: Jeremy Gutsche - Published: • References: washingtonpost & money.cnn
A New American Express credit card is bright red and sexy.  The Sexy Amex RED card provides 1% of all proceeds go towards fighting AIDS. This isn't the first product (red) products, but it is the most financial, and based on that, I would hope that these might have more of a potential to make an impact.

U2's Bono noted, “This is really sexy to me. It is sexy to want to change the world,” said Irish singer Bono, holding aloft a new Amex 'Red Card' whose reverse side carries the statement: “This card is designed to eliminate HIV in Africa.” Stats for AIDS Credit Trending: Older & Buzzing
Traction: 10,270 clicks in 450 w
Interest: 4 minutes
Concept: AIDS Credit
Related: 70 examples / 54 photos
Segment: Neutral, 18-35
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