Rockstar

Amex Releases Red Cards for AIDS Campaign

By: Jeremy Gutsche - Published: Jan 31, 2006 • References: washingtonpost and money.cnn
A New American Express credit card is bright red and sexy.  The Sexy Amex RED card provides 1% of all proceeds go towards fighting AIDS. This isn't the first product (red) products, but it is the most financial, and based on that, I would hope that these might have more of a potential to make an impact.

U2's Bono noted, “This is really sexy to me. It is sexy to want to change the world,” said Irish singer Bono, holding aloft a new Amex 'Red Card' whose reverse side carries the statement: “This card is designed to eliminate HIV in Africa.”