Rockstar

Red is the New Yellow

By: Jeremy Gutsche - Published:   Updated: Aug 16 2011 • References:
RED is the new YELLOW.  Trend Hunter is relaunching, and to commemorate our new launch, we've ditched the yellow logo in favor of a more lovable color: RED.

Our relaunch also commemorates the nexus of milestones:

- 25,000 Trends
- 20,000 Trend Hunter
- Trend Hunter TV Launch (Oct 19)
- Trend Hunters making $1000+ / Month
- 8 Million Monthly Page Views
- Free Weekly Trend Reports

Check out some more of our favorite “X is the New Y” re-brands:

Implications - Relaunches act as an interesting opportunity to both draw attention towards a company, as well as to re-instill a current, up-to-date consumer perspective of the company.

Stats for TREND HUNTER Relaunch Trending: Older & Average
Traction: 17,170 clicks in 310 w
Interest: 8 minutes
Concept: TREND HUNTER Relaunch
Related: 107 examples / 82 photos
Segment: Neutral, 18-35
Comparison Set: 39 similar articles, including: lingerie is the new music, rugged male models, and aids credit.