The Dior Indinight Ring

By: Going Like Sixty - Dec 26, 2007   Updated: Mar 31 2011
References: eluxury & styleguru.org
Dior presents the Indinight ring. Turquoise is a stunningly beautiful alternative to diamonds. The ring has round and teardrop shaped crystals and blue oval stones in the center. A subtle D on each side ads the the intricacy of the design. The brand logo is engraved on the band. Let your ring finger make a statement via Dior.

Implications - Not every consumer can afford the most expensive materials in the world, such as diamonds or platinum, which is why alternative products like this that don't sacrifice too much in the way of aesthetics are a smart move for companies. Even those who don't have a huge amount of disposable income still want luxury accessories that stand out, so products like this are definitely appreciated by consumers.