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Do you like disco bowling with UV-lights? Reflective balls and loud music? Well, here’s the tennis version! Sony Ericsson came up with this ‘Night Tennis’ and honestly, I think it looks pretty cool! It’s not some kind of advergame you play on-line, but an actual real cool party concept. They already have versions of this in Madrid and Miami, and the next will be in London during Wimbledon. Let’s get it on!!!  Dark atmosphere, fluo lines, and two tennis players who try to it hit the ball in the dark while DJ Paul Oakenfold plays the music. The balls, court and net along with player’s shirts, skirts and shoes are fully UV reactive, and each game is highlighted by beats and light shows.
Sport meets technology meets clubbing, a perfect combination to hit the cool-young target. This is definitely something you can call emotional marketing!
(adverblog)References: sonyericsson, adverblog Filed In: |
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