Disco Tennis Is The New Disco Bowling
Sony Ericsson came up with this 'Night Tennis' and honestly, I think it looks pretty cool! It's not some kind of advergame you play on-line, but an actual real cool party concept.
There already have been versions of this in Madrid and Miami, and the next will be in London during Wimbledon.
Implications - The featured video gives you a glimpse of what Sony Ericsson's Night Tennis in Madrid looked like in 2006. The playing field is all black-lit, so everything is glowing as if you were at a rave party. The idea for this interesting combination was to mix technology, sports and partying.Stats for Disco Tennis is the New Disco Bowling Trending: Older & Average
Traction: 5,165 clicks in 385 w
Interest: > 3 minutes Concept: Disco Tennis Is The New Disco Bowling
Related: 83 examples / 64 photos
Segment: Neutral, 18-55 Comparison Set: 30 similar articles, including: angled roof add-ons, masculine cider branding (update), and bbq gas gauges.