Talented

00 is the New 8

By: Trend Huntress - Published: • References: boston
I was watching an "I Love Lucy" rerun recently and was shocked to hear Lucy say she wore a size 12. She had an itty-bitty waist, she couldn't possibly fill out a size 12! As it turns out, dressmakers have been playing up to women's egos for years by labeling clothes with increasingly smaller sizes.

Women have statistically grown larger over the years, but designers are kissing up to women by creating "extra, extra small" and "00" sizes. With over 60% of American women overweight, it's tough to believe there are a glut of extra, extra small sized bodies. According to vintagevixen.com, what was a size 8 in 1950 had become a 4 by the 1970's and a 0 today.

So what becomes of the genuinely petite frames of some women? They're left with size 0 garments that are far too big for them. Will we soon start seeing negative sizes on our tags? Stats for Vanity Sizing Trending: Older & Buzzing
Traction: 11,562 clicks in 384 w
Interest: 4 minutes
Concept: Vanity Sizing
Related: 69 examples / 53 photos
Segment: Females, 18-35
Comparison Set: 25 similar articles, including: off-road races, holiday dress lookbooks, and mobile-integrating photography books.