IPod Red Is The New White

By: Jonelle Fenton - Published:   Updated: May 19 2011 • References: t3
Apple is the latest company to jump on the RED charity campaign with RED iPods.

"Late last week rumours surfaced that a red iPod is in the pipeline. This began following a post on Popbitch which claimed that U2 front man Bono was overheard “in Dublin's Michelin-starred Patrick Guilbaud restaurant discussing a new charity red Amex card and red iPod.” (T3)

Implications - iPods are wildly successful products, so it's exciting to see them being put to charitable use. The RED charity campaign is a great way to turn a profitable device into a viable means of generating money for a good cause. On top of that, red iPods also happen to look very cool as well. Stats for iPod Red is the New White Trending: Older & Average
Traction: 4,608 clicks in 477 w
Interest: 4 minutes
Concept: IPod Red Is The New White
Related: 52 examples / 40 photos
Segment: Males, 18-35
Comparison Set: 19 similar articles, including: refreshing frosted lemonade, lipstick-shaped shops, and designer fat suits.