IPod Red Is The New White
"Late last week rumours surfaced that a red iPod is in the pipeline. This began following a post on Popbitch which claimed that U2 front man Bono was overheard â€œin Dublin's Michelin-starred Patrick Guilbaud restaurant discussing a new charity red Amex card and red iPod.â€ (T3)
Implications - iPods are wildly successful products, so it's exciting to see them being put to charitable use. The RED charity campaign is a great way to turn a profitable device into a viable means of generating money for a good cause. On top of that, red iPods also happen to look very cool as well.