IPod Red Is The New White

By: Jonelle Fenton - Published: Jan 31, 2006   Updated: May 19 2011 • References: t3
Apple is the latest company to jump on the RED charity campaign with RED iPods.

"Late last week rumours surfaced that a red iPod is in the pipeline. This began following a post on Popbitch which claimed that U2 front man Bono was overheard “in Dublin's Michelin-starred Patrick Guilbaud restaurant discussing a new charity red Amex card and red iPod.” (T3)

Implications - iPods are wildly successful products, so it's exciting to see them being put to charitable use. The RED charity campaign is a great way to turn a profitable device into a viable means of generating money for a good cause. On top of that, red iPods also happen to look very cool as well. Stats for iPod Red is the New White Trending: Older & Average
Research: 4,610 clicks in 538 w
Interest: 4 minutes
Concept: IPod Red Is The New White
Related: 39 examples / 30 photos
Segment: Males, 18-35
Comparison Set: 14 similar articles, including: digital wellness rewards programs, automated shaking sieves, and vitamin-infusing water bottles.