Eco is the New Sexy - Study: Hybrids Hotter than Sports Cars

A recent survey found that 88% of women would be more likely to be attracted to a man with an eco-friendly hybrid than a luxurious supercar. We’ve all seen those men cruise the streets in their Porsche 911s, reveling in the satisfaction they’re drawing the attention of gorgeous young men, but what will happen to his ego when he realizes their gorgeous doe eyes are fixated on the driver of the Toyota Prius he just left in the dust?

The Kelton Research study for GM also found that, at a party, 80% of US car buyers would rather chat up the owner of a fuel-efficient car than someone with a fancy new sports car. It goes to show what women are more interested in conversations about the environment than ego-dominated chats, even over cocktails.

In addition, they also found that, “More than four out of 10 (45 percent) 18-43 year-olds say it’s a fashion faux-pas nowadays to have a car that is not green or environmentally friendly.”