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Matte is the New Glossy Edit
Automakers Customize Car Finishes

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Matte is the New Glossy
Automakers Customize Car Finishes
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Matte is the New Glossy - Automakers Customize Car Finishes
Automakers Customize Car Finishes
 Published: Feb 11, 08
Comments: 1 Views: 3,356

In recent years, safety and technology have found themselves on a level playing field between auto manufacturers.  At the 2008 North American Auto Show in Detroit, automakers made lengthy efforts to emphasize personalization for drivers.  The new rage is dull, as in matte.  Glossy paint jobs are no longer associated with luxury.  An entirely matte finish vehicle is a brand new concept.

Karen Surcina, color technology and marketing manager of Dupont Automotive, said buyers should expect to see matte finishes in the next two or three years. “The trend is toward more personalization,” Surcina said. “Automakers are looking to differentiate their vehicles. One of the ways to do that is through bright and bold colors.”

Because matte is a clear finish, it can go on over any paint color, from the gray-green of the Hummer HX to the robin's egg blue of the Lamborghini Murcielago LP640 Coupe. Mercedes-Benz AG introduced its small sport-utility concept, the GLK Freeside, in a pearl white matte, and Chrysler LLC's Jeep Renegade turned heads with its bright green matte. (statesman)

References:  statesman

Filed In:  art,  autos,  business,  customization,  design,  fashion,  lifestyle,  luxury,  news,  ultra luxury,  world








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FOUR WAYS TO REACT: vote, favorite, add more examples of Matte is the New Glossy or comment about Automakers Customize Car Finishes.

rocketranger on Feb 11, 08  0 Trends   2,582 Comments
Love Matte vs glossy alone. Very Cool.
rocketranger on Feb 11, 08  0 Trends   2,582 Comments 0
Favorited by nicholas jones on Apr 15, 08

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Matte is the New Glossy