Austrian ‘AIDS Hilfe Wien' Condoms Campaign

By: mediterranean - Published: May 12, 2009 • References: pkp.at & homotography.blogspot
Who knew angels could be so voyeuristic? These new ads from Austria show angels watching people have sex to communicate that when you use condoms and practice safe sex, the angels are watching over you and protecting you from AIDS.

The ads are part of a new campaign ‘AIDS Hilfe Wien’ in Austria. They were created by ad agency PKP with photography by Oliver Gast, art direction by Daniela Reichmann and creative direction by Roman Sindelar and Erich Enzenberger. Stats for Angels Watching People Have Sex Trending: Older & Buzzing
Research: 137,236 clicks in 367 w
Interest: 4 minutes
Concept: Angels Watching People Have Sex
Related: 57 examples / 44 photos
Segment: Females, 12-55
Comparison Set: 21 similar articles, including: semen scarevertising, difficult advertising & branding, and promoting promiscuity for safe sex.