Who knew angels could be so voyeuristic? These new ads from Austria show angels watching people have sex to communicate that when you use condoms and practice safe sex, the angels are watching over you and protecting you from AIDS.
The ads are part of a new campaign ‘AIDS Hilfe Wien’ in Austria. They were created by ad agency PKP with photography by Oliver Gast, art direction by Daniela Reichmann and creative direction by Roman Sindelar and Erich Enzenberger.
Angels Watching People Have Sex
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Difficult Advertising & Branding
Promoting Promiscuity for Safe Sex
Freefalling Safe Sex Ads
Suggestive Celebratory PSAs