These Cause Marketing Campaigns are Interestingly Sensual

By: Armida Ascano - Published:   Updated: Jun 14 2011 • References:
A truly passionate PSA does not always invoke emotion, but rather, it should cause action. The following few public service announcements aim to do this using nudity because, quite frankly, sex sells.

A passionate PSA can range from having a light tone to a somber mood. An array of cause campaigns come from this spectrum of strategies, from naked celebrity endorsements to rebellious nude voting.

Implications - Youth consumers have become increasingly skeptical of ads that use sexuality to sell products. The PSA is clever because it both sexualizes its subject and serves as a critique against the objectification of the human body. Companies should consider dichotomous ads like this one for their ironic tension which youth consumers find very appealing. Stats for 29 Passionate PSA Ads Trending: Older & Average
Traction: 8,691 clicks in 227 w
Interest: 7.5 minutes
Concept: Piercing Psa
Related: 183 examples / 141 photos
Segment: Neutral, 18-55
Comparison Set: 67 similar articles, including: nude vjs for animal rights, erotic animal ads, and nude shockvertising.