A truly passionate PSA does not always invoke emotion, but rather, it should cause action. The following few public service announcements aim to do this using nudity because, quite frankly, sex sells.
A passionate PSA can range from having a light tone to a somber mood. An array of cause campaigns come from this spectrum of strategies, from naked celebrity endorsements to rebellious nude voting.
Implications - Youth consumers have become increasingly skeptical of ads that use sexuality to sell products. The PSA is clever because it both sexualizes its subject and serves as a critique against the objectification of the human body. Companies should consider dichotomous ads like this one for their ironic tension which youth consumers find very appealing.
Stats for 29 Passionate PSA Ads
Trending: Older & Average
Research: 8,752 clicks in 285 w
Interest: 7.3 minutes
Concept: Piercing Psa
Related: 173 examples / 133 photos
Segment: Neutral, 18-55
Comparison Set: 63 similar articles, including: nude vjs for animal rights, erotic animal ads, and nude shockvertising.
29 Passionate PSA Ads
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By: Armida Ascano - Published: Nov 17, 2010 Updated: Jun 14 2011