These Cause Marketing Campaigns are Interestingly Sensual
A passionate PSA can range from having a light tone to a somber mood. An array of cause campaigns come from this spectrum of strategies, from naked celebrity endorsements to rebellious nude voting.
Implications - Youth consumers have become increasingly skeptical of ads that use sexuality to sell products. The PSA is clever because it both sexualizes its subject and serves as a critique against the objectification of the human body. Companies should consider dichotomous ads like this one for their ironic tension which youth consumers find very appealing.