Domino's Designer "Night box"

By: E.L. - Published:   Updated: Jun 2 2011 • References: marketing-alternatif
Domino's Pizza, together with French viral marketing agency, Tribeca, have launched an initiative targeting the young late-night pizza ordering crowd. The "Night Box" (which is actually a Domino's pizza box with custom design) contains all you need for a party night in: a music CD, a poster, a t-shirt and... a condom! This limited edition box will be distributed in Domino's restaurants in France.

Implications - The youth market is growing in numbers in the late night food industry. These customers are looking for a quick and easy way to satisfy their needs while also being provided a personal, memorable experience. Creating specific products that are attractive to a younger culture can increase profit for companies targeting these audiences. Stats for Pizza Box Comes With Condom Trending: Older & Warm
Traction: 8,510 clicks in 432 w
Interest: 3.1 minutes
Concept: Pizza Box Comes With Condom
Related: 51 examples / 39 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: texturized rubber device grips, stretched-out cheeseburgers, and facial recognition cameras.