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Domino's Designer "Night box"

By: E.L. - Published: Oct 19, 2007   Updated: Jun 2 2011 • References: marketing-alternatif
Domino's Pizza, together with French viral marketing agency, Tribeca, have launched an initiative targeting the young late-night pizza ordering crowd. The "Night Box" (which is actually a Domino's pizza box with custom design) contains all you need for a party night in: a music CD, a poster, a t-shirt and... a condom! This limited edition box will be distributed in Domino's restaurants in France.

Implications - The youth market is growing in numbers in the late night food industry. These customers are looking for a quick and easy way to satisfy their needs while also being provided a personal, memorable experience. Creating specific products that are attractive to a younger culture can increase profit for companies targeting these audiences. Stats for Pizza Box Comes With Condom Trending: Older & Warm
Research: 8,604 clicks in 448 w
Interest: 3 minutes
Concept: Pizza Box Comes With Condom
Related: 70 examples / 54 photos
Segment: Neutral, 18-35
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