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Domino’s Pizza, together with French viral marketing agency, Tribeca, have launched an initiative targeting the young late-night pizza ordering crowd. The “Night Box” (which is actually a Domino’s pizza box with custom design) contains all you need for a party night in: a music CD, a poster, a t-shirt and… a condom! This limited edition box will be distributed in Domino’s restaurants in France. References: marketing-alternatifFiled In: |






