Bono's (RED) Wired Project

By: Going Like Sixty - Published: Dec 2, 2008 • References: redwire
Bono co-founded a music sharing website which donates proceeds to AIDS, and it has finally gone live. (RED) Wire fans can sample and share music and videos from U2, Coldplay, Dixie Chicks, Sheryl Crowe, Bob Dylan, The Police, Elvis Costello and many more, not only downloading their music legally, but for a good cause too.

Bono's promo video, seen above, was filmed like a ghost story, complete with a 'torch' illuminating his face as he gives the brutal facts about AIDS. The website, Facebook, and iTunes will be the connection between (RED) Wire musicians and fans. Stats for Ghost-Style Stories for AIDS Awareness Trending: Older & Chilly
Research: 3,863 clicks in 390 w
Interest: 4 minutes
Concept: Ghost-Style Stories For AIDS Awareness
Related: 47 examples / 36 photos
Segment: Neutral, 18-35
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