SafeSax For AIDS Awareness
Published: Aug 20, 2007
Updated: Aug 11 2011
• References: safesax
SafeSax are condom-inspired totes and handbags. A portion of proceeds benefit AIDS organizations. The website describes, "Safe Sax offers a new twist on the same old boring purse or bag. With color and creativity, and yes, condoms, we have created products that are fun, funky, fresh and make people stop in their tracks. Partial proceeds from the sale of our products go to non-profit organizations aligned with AIDS prevention and education."
Implications - Designs that use shock advertising are particularly effective in grabbing an audience by using certain images to illicit strong reactions. Any campaign that produces goods that show these products are essentially receiving free advertisements when consumers walk around with their products. This particular use of shock branding is highly useful when trying to draw in an audience.