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SafeSax For AIDS Awareness

By: atlake - Published:   Updated: Aug 11 2011 • References: safesax
SafeSax are condom-inspired totes and handbags. A portion of proceeds benefit AIDS organizations. The website describes, "Safe Sax offers a new twist on the same old boring purse or bag. With color and creativity, and yes, condoms, we have created products that are fun, funky, fresh and make people stop in their tracks. Partial proceeds from the sale of our products go to non-profit organizations aligned with AIDS prevention and education."

Implications - Designs that use shock advertising are particularly effective in grabbing an audience by using certain images to illicit strong reactions. Any campaign that produces goods that show these products are essentially receiving free advertisements when consumers walk around with their products. This particular use of shock branding is highly useful when trying to draw in an audience.

Stats for Condom-Inspired Handbags Trending: Older & Average
Traction: 19,742 clicks in 379 w
Interest: 4 minutes
Concept: Condom-Inspired Handbags
Related: 79 examples / 61 photos
Segment: Females, 12-55
Comparison Set: 29 similar articles, including: internet-streaming photo frames, seasonal travel apps, and interactive map apps.