Hearing aids used to be for old people. However, Phonak Audio has launched into the scene with a line of colorful high performance hearing aids that seem cool. The marketing materials are hip and fresh, and the product is clearly targeted towards a younger demographic.
One of the largest segments for hearing aids is 50-65 year olds with mild to moderate hearing loss. The problem is that 50-65 year old people feel young. As a result, purchasing a hearing aid would be otherwise embarrassing, and the segment is the least tapped in the industry. That's where Phonak's colorful line comes into play.
Stats for Cool Medical Fashion
Trending: Older & Average
Research: 19,653 clicks in 463 w
Interest: 4 minutes
Concept: Cool Medical Fashion
Related: 79 examples / 61 photos
Segment: Neutral, 18-35
Comparison Set: 29 similar articles, including: streamlined handyman tools, urban eco abodes, and family-friendly projectors.
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