Rockstar

Phonak ‘Audio' Targets Stylish Hearing Aids Towards the Younger

By: Jeremy Gutsche - Published: • References: phonak & adrants
Hearing aids used to be for old people. However, Phonak Audio has launched into the scene with a line of colorful high performance hearing aids that seem cool. The marketing materials are hip and fresh, and the product is clearly targeted towards a younger demographic.

One of the largest segments for hearing aids is 50-65 year olds with mild to moderate hearing loss. The problem is that 50-65 year old people feel young. As a result, purchasing a hearing aid would be otherwise embarrassing, and the segment is the least tapped in the industry. That's where Phonak's colorful line comes into play. Stats for Cool Medical Fashion Trending: Older & Average
Traction: 18,996 clicks in 384 w
Interest: 4 minutes
Concept: Cool Medical Fashion
Related: 56 examples / 43 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: wizard-inspired frappuccinos, animal-saving scrunchies, and emoji-inspired costumes.