Use Condoms Campaign

By: Ayman - Published: Dec 2, 2008 • References: & coloribus
In commemoration of World AIDS Day (December 1), the Ministère de la Santé of Luxembourg released the following PSA ads warning of the dangers of not using protection while having sex.

The ads use a visual of a couple falling from a skyscraper while having sex with the tagline, "To be sent in the air without protection, it is dangerous."

The PSA ads were created by Advantage ad agency, Luxembourg with art direction by Samy Guenane, photography by Marcel Veelo, and retouching by Glûcone. Stats for Freefalling Safe Sex Ads Trending: Older & Warm
Research: 21,178 clicks in 390 w
Interest: 4 minutes
Concept: Freefalling Safe Sex Ads
Related: 47 examples / 36 photos
Segment: Males, 12-55
Comparison Set: 17 similar articles, including: difficult advertising & branding, biomimicmarketing in shockvertisement, and suggestive celebratory psas.