Use Condoms Campaign

In commemoration of World AIDS Day (December 1), the Ministère de la Santé of Luxembourg released the following PSA ads warning of the dangers of not using protection while having sex.

The ads use a visual of a couple falling from a skyscraper while having sex with the tagline, “To be sent in the air without protection, it is dangerous.”

The PSA ads were created by Advantage ad agency, Luxembourg with art direction by Samy Guenane, photography by Marcel Veelo, and retouching by Glûcone.