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Dell Joins The (Product) RED Campaign

By: Chris Skleryk - Published: Jan 24, 2008 • References: joinred & crunchgear
There have been many companies(Gap, Converse, American Express, Apple) who have signed on with (Product) Red, now Dell as of January 31st will make their Products “Red” in support of AIDS in Africa. Available to (You) the consumer on the Dell website or at your local Best Buy.

Some of the products that Dell will brand with RED are the XPS M1530 and XPS M1330, both products contributing $50 each to the Global fund. As well the 948 All-in-One printer will contribute $5 to the global fund. Stats for PCs in Support of AIDS Trending: Older & Chilly
Research: 3,141 clicks in 431 w
Interest: 4 minutes
Concept: PCs In Support Of AIDS
Related: 56 examples / 43 photos
Segment: Neutral, 18-35
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