Pets in Condoms
'Protect Your Valuables' PSA by Quebec Coalition Against AIDS
Any person would do his best to protect his or her car, house or pet, so naturally we should protect our own life when having sex.
The ads were photographed by Martin Girard for Marketel, MontrÃ©al, Canada, with creative director/copywriter SÃ©bastien Pelletier, and art director GeneviÃ¨ve Robert.
Implications - AIDS awareness campaigns need to be innovative and push the boundaries as safe sex is a topic that should not be taken lightly. By using creative ideas such as the 'Protect Your Valuables' PSA, the concept will manage to connect to the viewer in a hard-hitting manner.