Celebrities for H&M's Fashion Against AIDS 2009 Collection

By: mediterranean - Published: May 6, 2009 • References: designersagainstaids & homotography.blogspot
Singers Katey Perry and Robyn are among the celebrities who have participated in Fashion Against AIDS 2009, the second collaboration between H&M and Designers Against AIDS (DAA).

The new collection comes after the success of the first in 2008. The concept is pretty simple: celebrities design t-shirts and other fashion pieces, and 25% of the sales price will be donated to youth HIV/AIDS awareness projects.

Other participating celebrities include Dita Von Teese, Cyndi Lauper, Roisin Murphy, N.E.R.D., Estelle, Yoko Ono, Tokio Hotel, Yelle and Dangerous Muse. Stats for VIP Anti-HIV Designs Trending: Older & Buzzing
Research: 14,542 clicks in 367 w
Interest: > 3 minutes
Concept: VIP Anti-HIV Designs
Related: 68 examples / 52 photos
Segment: Females, 12-55
Comparison Set: 25 similar articles, including: celebrity fashion to fight cancer, donating breasts for charity (update), and prestigious charity rings.