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Biomimicmarketing in Shockvertisement

French AIDS Campaign

 
 
Bianca Bartz
Bianca Bartz
4,698 Trends
18.5 MM Views
3,894 Comments

These very graphic, extremely disturbing ads are actually part of a real life AIDS campaign in France.

The print advertisements consists of images of a man having sex with a giant, black scorpion, and a woman receiving oral sex from an enormous, hairy tarantula.

The ads created by TBWA Paris are disgusting, but that’s the intention of shockvertisements. They work on levels of unexpected, controversial imagery that is remembered, talked about, and evokes an emotional response.

Come on people, use a condom. One night’s fun is not worth it.


 Score:
10
Peaked and Viral
95,299 Clicks in
102 w 0 d 10 hr 47 min
Pub: Feb 26, 08

REFERENCES
thebizzare

TAGS
marketing naughty print

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Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Biomimicmarketing in Shockvertisement or comment about French AIDS Campaign.

Bianca Bartz on Feb 26, 08  4,698 Trends   3,894 Comments
I can't handle how well these are done, they are just so ferociously disturbing. These would never fly in North America.
Bianca Bartz on Feb 26, 08  4,698 Trends   3,894 Comments 0
mediterranean on Feb 26, 08  713 Trends   215 Comments
haha, poor B, must be scared of spiders or scorpions. I actually really like the ad. I remember seeing this one a year ago before I knew of trend hunting. the scorpion one reminds me of an ex, lol
mediterranean on Feb 26, 08  713 Trends   215 Comments 0
Dee Sandin on Feb 29, 08  144 Trends   9 Comments
Gross-tastic....
Dee Sandin on Feb 29, 08  144 Trends   9 Comments 0
Favorited by Delenita Porto on Apr 16, 08
Favorited by Diana Sabrain on Jul 5, 08
Donna Shwan on Dec 26, 09 
i love the openness of France … you could never find this stuff in OZ
Donna Shwan on Dec 26, 09  0


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