These very graphic, extremely disturbing ads are actually part of a real life AIDS campaign in France.
The print advertisements consists of images of a man having sex with a giant, black scorpion, and a woman receiving oral sex from an enormous, hairy tarantula.
The ads created by TBWA Paris are disgusting, but that's the intention of shockvertisements. They work on levels of unexpected, controversial imagery that is remembered, talked about, and evokes an emotional response.
Come on people, use a condom. One night's fun is not worth it.
Biomimicmarketing in Shockvertisement
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